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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

User Pilot

Here are the main takeaways: Product managers focus on building the right product, while product marketing managers focus on getting the product into the right hands. PMs prioritize product development and functionality, while PMMs focus on market adoption and product desirability.

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How to do Market Research: a Step-by-Step Guide

User Pilot

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

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There’s more than one path to $100 million

The Angel VC

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The second issue is the timing of some of the major expenses.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

I was managing a team of 15 and the company had grown to about 140 employees. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. We could branch out into commercial property management. We mostly succeeded. I’m proud of all that.

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Understanding the SaaS business model

ProfitWell

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Do I have a strong monetization strategy in hand for when I do decide to seek some form of investment?

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There’s more than one path to $100 million

Point Nine Land

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The second issue is the timing of some of the major expenses.

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10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)

SaaStr

We’d been doing some investment, the product and technology leaders, but we talked about creating a proper investment fund to spur innovation around Workday ecosystem to get earlier stage companies, part of the Workday story for our customers. And I found some exciting things happening in a lot of investments.