User Pilot
JANUARY 23, 2023
Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Let’s get started.
User Pilot
APRIL 29, 2024
The main benefits of customer segmentation include a better understanding of user needs, increased product relevance, better customer retention , and more account expansion opportunities. When combined with market segmentation, it makes your marketing strategy more efficient. Here’s a sample loyal customer segment.
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FastSpring
AUGUST 2, 2023
Now as a successful international business, TestDome has been with FastSpring through all of it, and even when other payment platforms launched intriguing new products, Mario never saw a good reason to leave FastSpring. Are you still using the FastSpring legacy Classic platform (Springboard)? Read how Walls.io
FastSpring
APRIL 13, 2023
Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. You can stream the entire conversation or read highlights below about how they found their market. And then once you get that traction, then you can really get into building the bigger ‘it.’”
ProfitWell
NOVEMBER 12, 2019
A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.
FastSpring
JUNE 22, 2022
I was recently interviewed by my friend Steve Lurie, who’s the Chief Engagement Officer of B2B Rocks. While this still holds true for finding initial product-market and go-to-market fit, more and more we’re seeing examples of businesses evolving much more quickly into both market segments.
Chart Mogul
JUNE 9, 2021
His first tech startup was called MyCase, a SaaS product that, “keeps all of your important case details — documents, contacts, calendars, emails, tasks, invoices — in a single, organized location.” Advice from a serial subscription box entrepreneur. Matt Spiegel is a licensed lawyer and serial entrepreneur.
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