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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

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How Dopple Is Defining an Emerging Market

FastSpring

Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. You can stream the entire conversation or read highlights below about how they found their market. It starts with self service. But that’s not how we live. In offline, things are embodied.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Below, we’ve shared the transcript of Harry’s interview with Rob. Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. Ugh, services revenue.