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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Then you have to understand that you can’t be a platform without having that marketplace point of view.

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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product management is a discipline valued by the world’s most successful and innovative tech companies. Strategy, problem-solving, and innovative thinking are all extremely important. Let’s explore some of the best tools in the marketplace and how they can help. Why is product management important? User empathy.

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Run Less Software

Intercom, Inc.

Innovative startups. The first army are innovative startups. The Apple and Google Play app stores give developers an instant marketplace, a gateway to billions of customers. Since 2006 the era of “Everything as a service” has advanced quickly. Basic marketing and selling at a global scale is becoming easy too.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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What is Marketing Research? Examples and Best Practices

User Pilot

This process helps you understand what motivates your customers, enabling you to tailor your products and services to minimize risks from the start. Overall, market research equips SaaS entrepreneurs with the knowledge to meet their target audience’s needs effectively, guiding product adjustments and innovations based on informed decisions.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

These initiatives can take many forms, like introducing new products, expanding into new markets, or increasing investment in innovation to gain a technological edge over the competition or expand the product range. It involves selling more of a business’s existing products or services to its current market. It gets even better.