SaaStr

FEBRUARY 22, 2022

The most classic example I see is a more enterprise SaaS startup hire a mid-market or SMB VP of Marketing that runs a playbook mainly based on paid Google, Facebook, etc. Facebook even now works OK with SMBs. So the mistake I see 50%+ of founders make is finally finding a VPM they really love. And that is great.

Sales Hiring 301

Sales Hiring Growth Hacking B2C SMB 301

Neil Patel

SEPTEMBER 15, 2021

” Along with my co-hosts Vignesh Kumar, VP of Email Marketing at NP Accel (the SMB division of NP Digital), and Colin Cornwell, VP of Growth Marketing at NP Digital, we’ll break down how you can write better subject lines, create simple yet effective email workflows, and boost your conversion rates.

Strategy 142

Strategy Entrepreneurship SMB Growth Marketing 142

Sales Hacker

JUNE 13, 2025

Hottest GTM jobs of the week Marketing Development Representative at finally (Boca Raton, FL) Senior Growth Marketing Manager at UserEvidence (Remote – US) Growth Product Manager at Owner (Remote – US/Canada) Account Executive – SMB at Gorgias: Paris – Hybrid Belgrade – Hybrid Account Executive at Alt (Remote – US) (..)

AI Search 89

AI Search Sales Hiring Sales Recruiting Scale 89

SaaStr

SEPTEMBER 26, 2019

So mid-market, we’re about 40 to 50K ACV enterprise. So up to 100-150K and SMB, we’re at 2K. The next stage was we hired more junior people who would do the first call and work on SMB accounts and we would have the more senior work on mid-market and enterprise accounts. Gaetan Gachet : Depends on the segment.

Scale 146

Scale Sales Hiring Sales Recruiting Technical Advisors 146

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. ” -Emilia Korczynska, Head of Marketing at Userpilot.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Intercom, Inc.

OCTOBER 29, 2019

Sales: Be able to route prospects to our self-service flow or the most appropriate team within Sales, e.g. startups, SMB, MME, based on well-defined customer segments. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

SaaStr

DECEMBER 3, 2019

It’s the same product that you use, whether you’re an SMB buyer or enterprise. Like what we do up market with our majors and enterprise teams is going to be very different than what do downmarket with our SMB. I found the best person I knew thinking about it pragmatically. And then someone to do webinars and demos.

Scale 162

Scale Sales Hiring Development Team Review Technical Review 162

SaaStr

JULY 29, 2022

There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are. You probably don’t even need product marketing until you’re at eight or 10 million. There are all these other types of marketing.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

Mucker Capital

APRIL 6, 2023

In my past life as a growth marketer, we did a lot of testing. That person usually sits in the product organization, but that person also needs to have a counterpart on the marketing team like the head of growth marketing, and on the sales team like the head of product-led sales or online sales or SMB sales.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

NOVEMBER 22, 2021

So if you are focused more on B2C and SMB, and you’re early in that product phase, truly leverage the focus groups and help them understand what you’re trying to accomplish and then listen, and take that input.

B2C 301

B2C Scale Consulting Sales Hiring 301

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. 318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario.

SMB 222

SMB Scale Startup Marketplace as a Service 222

Sales Hacker

FEBRUARY 25, 2025

Obviously, SMB, smaller companies, there’s risk when the market’s the way it is. So for example taste up, take selling to marketers, right? Is going to look very different from, you know, the end user practitioner who’s a growth marketer, for example. Everyone’s trying to go upmarket.

Sales Hiring 79

Sales Hiring Marketing Technical Review Sales Recruiting 79

Sales Hacker

JANUARY 24, 2025

If you’re smart and thoughtful about how you go-to-market, you can use content to win customers.

Acquisition 99

Acquisition Sales Hiring Scale Startup 99

Sales Hacker

DECEMBER 10, 2024

35:30) Optimal team structures for SMB sales organizations. (52:25) And that’s what I mean when I say I got really lucky that there was a marketing… Machine. And that made it a lot easier for me to build the SMB sales motion that we ended up being the core sales motion that we built at Levelset.

Scale 112

Scale Sales Hiring Scaling CTO Coach 112