SaaStr
MARCH 20, 2020
As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. 318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario.
Intercom, Inc.
OCTOBER 29, 2019
From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.
SaaStr
DECEMBER 3, 2019
It’s the same product that you use, whether you’re an SMB buyer or enterprise. But in addition to that, we’re trying to build subscription businesses that have compounding value factors. Like what we do up market with our majors and enterprise teams is going to be very different than what do downmarket with our SMB.
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