article thumbnail

Doubling Down: Luci Fonseca, Partner at Base10 Partners

SaaStr

Our thesis here is that there is a growing need for cybersecurity offerings for the SMB, the best way to deliver that offering is via managed service providers, and winning companies will take a platform approach to building products and features that are at parity to what enterprises have access to.

article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Capital

In my past life as a growth marketer, we did a lot of testing. Are you interested in learning how I can help you set a better compliance? ” Marketing is responsible for the top of funnel, the signups. You need to address the compliance problem or the security problem. I tested freemium versus free trial.

Startup 52