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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Companies that win a market are just as good at Go-to-Market as they are at building great products. General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual.

Scale 229
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A Low Win Rate is Just a Huge Opportunity-in-the-Making

SaaStr

But really, it means you aren't doing any effective marketing. Few things will demotivate your sales team more than a very low win rate. You’re getting the leads and the opportunities. Do you need better sales leadership? Are you nurturing leads properly? You have the leads.

Scale 286
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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. I run platform marketing at Slack. Vicki Lin : Great. Thank you Ceci.

Payments 124
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Why Getting Prince Harry to Join BetterUp Was Smart

SaaStr

You need to build on that leadership, that unicorn valuation — and that brand. Prince Harry as a Chief Impact Officer is not just a highly compelling story, it will be a great one on the website; in sales decks; in collateral; and social media. Why did Eric Yuan buy up seemingly every billboard and bus ad as Zoom was scaling ?

Scale 217
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Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. If you’re unfamiliar with Reforge, it’s the world’s leading career development platform for top-tier tech talent. Product Leadership. Growth Marketing.

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Announcing the next cohort of Product Strategy, Advanced Growth Strategy, and more…

Casey Accidental

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. In the Spring cohort there will be 10 total programs across Product, Growth, and Marketing all built and led by experienced executives. Product Strategy.

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Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The decision to invest is based on the founding team’s potential and their product’s potential to scale and become a significant market player. The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market.