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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

There’s also a management and leadership layer to enable and coach individual contributors. On average, as companies move up toward the $15M ARR mark, they’re doubling their team size on the sales, marketing, and customer success side. That’s why getting the right leadership in place is so important.

Scale 251
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My App Stack: Jessica Gilmartin, Chief Marketing Officer of Calendly

SaaStr

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly.

Marketing 272
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?From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)

SaaStr

Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. Encourage your employees and top executives to create thought leadership content, particularly on LinkedIn, to help push themselves and the business forward. . Tactic #4: Always be testing.

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Dear SaaStr: Our Sales Team Has a 7% Win Rate. Are We Failing?

SaaStr

Do you need better sales leadership? So I’d take a pause and just as a team think through how you can get to 10% and then later, higher: What are the top 3 feature gaps you can close? That alone can increase your close rate 50% at these levels. Are you nurturing leads properly? Are you hands on enough during trials?

Sales 257
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Dear SaaStr: My Marketing Team Doesn’t Do Enough. Should I Fire Them?

SaaStr

One big problem with junior marketing hires — unlike junior sales hires — is they’ve rarely been given a number to own. Marketing thus doesn’t breed ownership and leadership as well as sales. So if you hire too junior in marketing, you often just end up with a squish soft mess. Blog posts.

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Why Getting Prince Harry to Join BetterUp Was Smart

SaaStr

You need to build on that leadership, that unicorn valuation — and that brand. It’s a space that used to seem niche and sleepy but has exploded the last few years. Yet, there is a lot of competition, and the space is still emerging and new. No brand is really that well established, or dominant. Features are one way.

Scale 237
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20 Product Manager Blogs Worth Following in 2022

User Pilot

The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. The Product Board blog deals not only with roadmaps but also other aspects of product management like product-led growth. Lokalize blog which focuses on… localization. Product Collective.