Remove Growth Marketing Remove Leadership Remove Payment Features Remove Scale
article thumbnail

The Marketer’s Guide to Product Led Growth Marketing

User Pilot

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

article thumbnail

Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

Business 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why you absolutely need a churn goal for your company (and who should own it)

BrightBack

Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. And not all of these conversations are with early stage companies who’ve yet to scale. There’s a lack of strategic churn leadership.

Churn 58
article thumbnail

Growth Engineer Job Description Cheatsheet

Sylvia Ng

Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Proven ability to scale a start-up from the ground up. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. At least 1 year experience in growth hacking tactics.

article thumbnail

Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

Software as a service or SaaS has been growing as a leading software distribution model. Alexander Theuma is the founder of SaaStock – a one-stop source for B2B SaaS companies to supercharge their growth. He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers.