SaaStr

JUNE 23, 2020

You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. SaaS products get too complex to hack a product roadmap too long. You’ll find a way to be decent at some aspect of marketing in the early days on your own (PR, virtality, growth hacking, outbound, cold calling, who knows).

Part-Time VPE 231

Part-Time VPE CTO Hire Fractional VPE Sales Recruiting 231

SaaStr

NOVEMBER 19, 2020

But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR. More on that here and a great video discussion below: You’ll probably be ready for your first VP of Sales by $1m in ARR. This will seem crazy early to many of you. It’s not fatal.

Part-Time VPE 363

Part-Time VPE Sales Hiring CTO Hire Scale 363

SaaStr

AUGUST 18, 2019

Even if you don’t like sales, or big companies, or whatever. If you never thought you’d sell to sales reps, and even sort of hate sales, but that’s your core customer — embrace it. Expecting magic growth hacking solutions. Growth hacking is real. Not everyone should go up-market.

Growth Hacking 116

Growth Hacking CTO Hire Startup Sales Hiring 116

The Marketing & Growth Hacking Publication

MARCH 5, 2019

Photo by rawpixel on Unsplash This year, one of the most important things growth driven organization’s can invest in is focused alignment between sales and marketing. Highly aligned organization’s average 32% YoY growth while their less aligned counterparts see a 7% decrease. Talk to sales?—?get get their feedback.

Marketing 53

Marketing Growth Hacking Sales Benchmarks 53

Sixteen Ventures

MARCH 18, 2024

Pods, a collaborative team structure, have been around for several years but have become increasingly popular in both Customer Success (CS) and Sales, especially as the former has become even more efficiency-focused in the past year.

Customer Success 64

Customer Success Sales Growth Hacking Churn 64

SaaStr

MARCH 13, 2023

Prioritize user experience as a growth strategy Today, most SaaS companies depend on growth hacking and funnel optimization to unlock growth. Co-founder and CEO of Scratchpad, Pouyan Salehi, and OpenPhone’s Co-founder, Daryna Kulya, share how they consistently engineer delightful experiences for their customers.

Growth Hacking 205

Growth Hacking Social Media SaaS Business 205

SaaStr

JUNE 29, 2019

The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. To Defining the Journey from Prospect to Champion with Kathy Lord, SVP Sales at Intacct. To Scaling High-Performing Teams, with Gusto COO Lexi Reese.

Scale 119

Scale Sales Recruiting Scaling Growth Hacking 119

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. When making a sales hire, Max pays attention to the way candidates approach getting the job.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

Chart Mogul

APRIL 29, 2021

Over the last six months, we built and refined a dedicated outbound sales strategy. It also extends to our customer acquisition and sales strategy. Enter: the allure of an outbound sales motion. What would it mean for our business if we could crack outbound sales? Our outbound sales strategy. The result?

Scale 59

Scale Sales Hiring Strategy Underperforming Technical Team 59

The Marketing & Growth Hacking Publication

APRIL 12, 2019

Salespeople sometimes forget to… Continue reading on Marketing And Growth Hacking ». The basic tenet of successful selling is to uncover a customer need and then find a way to fill that need.

Sales Hiring 45

Sales Hiring Growth Hacking Marketing Sales 45

Sales Hacker

FEBRUARY 27, 2018

As a VP of Sales, you’re probably not too familiar with SaaS metrics or costs — that’s the CFO’s job, right? Well today, we’ll breakdown how to understand SaaS costs basics, and then explain how to accurately set sales goals and metrics that drive success. Compare Marketing and Sales costs. for every $1 in ARR.

Sales Hiring 86

Sales Hiring Development Sales Growth Hacking 86

Neil Patel

AUGUST 11, 2021

Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. Where marketing and engineering meet, growth hacking happens.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

Chart Mogul

APRIL 29, 2021

Over the last six months, we built and refined a dedicated outbound sales strategy. It also extends to our customer acquisition and sales strategy. Enter: the allure of an outbound sales motion. What would it mean for our business if we could crack outbound sales? Our outbound sales strategy. The result?

Scale 52

Scale Sales Hiring Strategy Underperforming Technical Team 52

CloseSaaS

AUGUST 28, 2017

They map out hundreds of tests and hacks, hoping to find that one perfect path to success. Startup founders love to experiment, especially when things aren’t going well.

Growth Hacking 52

Growth Hacking Metrics Startup Sales 52

User Pilot

AUGUST 30, 2023

About the author – Maja Voje Maja is the founder of Growth Lab and has directly helped over 500 companies—including Google, Miro, and Rocket Internet—develop growth strategies. She’s also a bestselling growth hacking instructor (70k+ students) and has a GTM book coming out soon. Connect with Maja on LinkedIn.

Scale 105

Scale AI Growth Hacking Innovation 105

Sixteen Ventures

AUGUST 8, 2023

Another seemingly ‘bad fit’ customer is passed to us, and we’re left questioning the Sales team’s understanding of what a good fit really is. It’s easy to think: “Why can’t they just get it right?”

Customer Success 52

Customer Success Sales Growth Hacking Churn 52

Sixteen Ventures

AUGUST 8, 2023

Another seemingly ‘bad fit’ customer is passed to us, and we’re left questioning the Sales team’s understanding of what a good fit really is. It’s easy to think: “Why can’t they just get it right?”

Customer Success 52

Customer Success Sales Growth Hacking Churn 52

The Angel VC

JANUARY 15, 2015

As I've written before , when Mikkel told me how Zendesk was doing sales and marketing in 2008, I was intrigued but also slightly confused. Most of the terms like content marketing, inbound marketing or growth hacking didn't even exist yet or weren't widely used. I don't intend to sound harsh. It's the market which is harsh.

Growth Hacking 113

Growth Hacking Scale SaaS Content Marketing 113

SaaStr

DECEMBER 28, 2022

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. They may love growth hacking and SMB marketing but not really want to spend tons of money getting leads for the mid-market or enterprise teams. You may be right.

Scale 65

Scale Sales Hiring Growth Hacking SMB 65

OpenView Labs

FEBRUARY 26, 2019

A well-tracked funnel gives you the foundation to optimize your marketing, product, sales and CS strategy to rapidly and efficiently scale your SaaS business. SAL is the Glue that Binds Sales and Marketing in Lead Generation. 7 Laws of Sales Funnel Physics Every SaaS Business Needs to Know. Check out his follow-up post as well.

Scale 69

Scale Growth Hacking SaaS Sales Hiring 69

Buffer Resources

APRIL 22, 2024

The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Enter social media. The numbers don’t lie.

Social Media 94

Social Media Scale Growth Hacking Headcount 94

CloseSaaS

FEBRUARY 12, 2016

While everyone likes to talk about all of their great hiring and recruiting hacks, no one likes talking about having to fire employees—until now. How do you build a great startup culture?

Growth Hacking 52

Growth Hacking Sales Recruiting Sales Hiring Startup 52

The Marketing & Growth Hacking Publication

MARCH 3, 2019

In fact, I’ve witnessed a particular retailer see a 30% increase in mobile traffic this year while somehow managing to see a decrease in mobile sales. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. Needless to say, there’s something wrong with their mobile site. Write for us.

Mobile 40

Mobile Growth Hacking Sales Business Model 40

The Marketing & Growth Hacking Publication

FEBRUARY 23, 2019

You’ll get the sale, and they’ll be happy to have found the thing they really needed. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. A “ Couldn’t find what you were looking for?” Contact us for a sponsored post. Write for us. Need help growing your business to the next level?

Merchant Services 40

Merchant Services Growth Hacking Sales Pricing 40

Ryan Berg

SEPTEMBER 12, 2018

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes!

Growth Hacking 75

Growth Hacking SaaS Advertising Growth Marketing 75

Tom Tunguz

OCTOBER 21, 2014

Known better as growth hacking, the Website/Conversion team is a group of front-end and back-end engineers optimizing the various funnels potential users may go through, by creating referral programs, testing new designs on the website and experimenting with incentives. The video went viral, further bolstering the brand.

Scale 195

Scale Marketing Growth Hacking SaaS 195

How To Buy Saas

DECEMBER 1, 2020

Hence this is the best way to do a breakup of your audiences and drive them to your homepage or a dedicated sales page that can convert your potential buyers. Let’s jump into the next SaaS growth strategy. You need to add those magic moments on your sales page that can help them relate their pain points to your product offering.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

CloseSaaS

JULY 26, 2017

Growth hacks. Organic Growth. Earned Media. Virality!

Growth Hacking 52

Growth Hacking Startup Sales 52

Ryan Berg

SEPTEMBER 12, 2018

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? InVision’s un-orthodox approach to growth marketing is not only.

Growth Hacking 52

Growth Hacking SaaS Advertising Growth Marketing 52

The Marketing & Growth Hacking Publication

MARCH 4, 2019

You don’t need to send flashy ‘sale’ signs or a carbon copy of your website home page. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. The menu updates always taste of one flavour?—?simplicity. simplicity. And this is the exact lesson you can learn with your emails. on March 4, 2019.

Growth Hacking 40

Growth Hacking Marketing Entertainment Pricing 40

The Marketing & Growth Hacking Publication

MARCH 4, 2019

I mean, we’re not going to give in to the first sales pitch we hear. Sales pitch matters. Whether it’s our profile picture, cover image, background image, website, sales copy, videos, audios, adverts, and/or any other element. I have a over the top sales page that really taps into the prospects’ minds. Let’s be honest.

Branding 40

Branding Growth Hacking Strategy Sales 40

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

My favorite points from this were that when applying a sales motion alongside a free trial, conversion rates through sales should go up 3x. Brent Scooter Math Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. Bird, Lime). ?? Thanks for listening. Have a great week. Write for us.

Sales Hiring 40

Sales Hiring Growth Hacking Transportation Advertising 40

The Marketing & Growth Hacking Publication

MARCH 19, 2019

Digital marketing is the creation of online strategies to achieve the best possible results in their projects online, website, blogs, social networks, is getting more sales, more visits or more leads. It is necessary to know about these points to growth in the online world. Make sure you have a clear value proposition. Write for us.

Social Media 53

Social Media Growth Hacking Marketing Business 53

The Marketing & Growth Hacking Publication

FEBRUARY 10, 2019

Photo by Kaleidico on Unsplash Knowing the objectives, will help you form a GREAT sales and marketing strategy. You get to show a lot of audience your sales message without ‘interrupting’ them like traditional ads do. Your sales message get shared too. In my opinion, branded content and native ads are the future of advertising.

Branding 40

Branding Growth Hacking Advertising Market Research 40

The Marketing & Growth Hacking Publication

APRIL 26, 2019

According to the Joint Center for Harvard University , “Stability in economic conditions and home prices and sales have started to support great demand for all kinds of home improvements”. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. Contact us for a sponsored post. Write for us.

Startup 40

Startup Growth Hacking Trends Innovation 40

The Marketing & Growth Hacking Publication

FEBRUARY 27, 2019

But when you skip the relationship-building stage of the sales process, it’s like asking a stranger to marry you-you’re likely to scare prospects away and be left with poor results. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. Let us know! Contact us for a sponsored post.

Growth Hacking 40

Growth Hacking Sales Social Media Advertising 40

Intercom, Inc.

DECEMBER 12, 2019

Vidyard co-founder and CEO Michael Litt chatted to Intercom’s EMEA Sales Manager Ciaran Nolan about how Vidyard flipped the freemium model on its head, why moving downmarket might be the answer to accelerated growth, and how to build a multi-million dollar business unit – overnight.

Scale 169

Scale Growth Hacking Enterprise Scaling 169