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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

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Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

Over the last six months, we built and refined a dedicated outbound sales strategy. It also extends to our customer acquisition and sales strategy. Enter: the allure of an outbound sales motion. What would it mean for our business if we could crack outbound sales? Our outbound sales strategy. The result?

Scale 59
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Why We Decided to Pull the Plug on Our Outbound Sales Strategy

Chart Mogul

Over the last six months, we built and refined a dedicated outbound sales strategy. It also extends to our customer acquisition and sales strategy. Enter: the allure of an outbound sales motion. What would it mean for our business if we could crack outbound sales? Our outbound sales strategy. The result?

Scale 52
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Why B2B Brands Still Struggle With Designing Beautiful Sites In 2019

The Marketing & Growth Hacking Publication

Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? The following are some of the most common factors we see behind bad B2B websites. Get your priorities straight by creating a customer-centric team. You’re not alone. Let’s get to it. Don’t fall into this trap.

B2B 40
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25 Marketing Books You Should Be Reading

Neil Patel

The book delves into a new approach for occupying a position in a consumer’s mind, one that mirrors a brand’s strengths and weaknesses, in addition to those of its competition. Hacking Growth. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer. Sound crazy?

Marketing 128
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Short on time?

Scale 188
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5 Ways to Make Your Brand Appeal to Millennials

The Marketing & Growth Hacking Publication

Better to have one solid account than four poor ones. Today, millennials see right through ad campaigns, and they won’t stand by a brand whose interest in its consumers extends merely to sales pitches. Also try outsourcing app development and come up with a unique way to engage with your users, other than your website or social media.