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What It Really Takes to Sell To Developers and Engineers with Komodor CRO Jim Hunnewell

SaaStr

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Selling to developers and engineers isn’t like selling to any other buyer. As CRO of Databricks, he’s built one of the most successful developer-focused sales organizations in the world. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market.

Scale 262
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Salesforce: Actually We’re Going to Hire 2,000 Sales Execs Now To … Sell AI

SaaStr

Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! in sales to sell AI. Per The Information , Benioff has also instructed his sales team to go all-in and put AI and Agentforce into every deal possible. They need 2,000 new sales execs for that. It doesn’t sell itself. Not really. SaaS is Back.

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The Sales Strategy Conquering the AI Market

Tom Tunguz

What happens when technology evolves faster than your sales process can adapt? We had built an assembly line for software sales, SDR to AE to customer success manager. We calculated ratios between these three total cost of sales and drove the factory to ever improved yields. Sierra employs agent engineers.

AI 169
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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Data is the fuel that powers your ABM engine. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

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83% Percent of You Haven’t Gotten AI SDRs to Work … Yet

SaaStr

So clearly AI is rapidly changing the way we do sales, but how will it all shake out? Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. But what about the more personal sales side? But be realistic, take your time, experiment, tune the engine.

AI 326
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Dear SaaStr: What Are The Most Common Mistakes First-Time Founders Make Building Enterprise Sales Teams?

SaaStr

Dear SaaStr: What are the most common mistakes first-time founders make when building enterprise sales teams? The most common mistakes first-time founders make when building enterprise sales teams are surprisingly consistent. Heres the breakdown: Hiring a VP of Sales Too Early : This is a classic. Its harsh, but necessary.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.