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How to Use Machine Learning to Improve Your Digital Marketing

Neil Patel

Machine learning is on the verge of transforming the marketing sector. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. In other words, machine learning isn’t just for computer scientists. What Is Machine Learning?

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The Market Education Bet and The Fundamental Tension Quadrant

Kellblog

We’re in Box 4: we care and they don’t, so we conclude that must therefore educate the (as we might dangerously consider them) unwashed in the market in order to make them care about AI/ML. Market education is hard. The number one mistake startup marketers make is that they try educate the market on too many things.

Education 134
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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core.

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Thanks to Drata, OnBoard, Qwilr, RevSure, and Workato for Sponsoring SaaStr Annual 2023!

SaaStr

With customers in higher education, nonprofit, healthcare systems, government, and corporate enterprise business, OnBoard is the leading board management provider. Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 2,000 organizations and their 12,000 boards and committees in 32 countries worldwide.

Scale 54
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Intelligent Process Automation: Boosting Bots with AI and Machine Learning

But in order to reap the rewards of Intelligent Process Automation, organizations must first educate themselves and prepare for the adoption of IPA. In Data Robot's new ebook, Intelligent Process Automation: Boosting Bots with AI and Machine Learning, we cover important issues related to IPA, including: What is RPA? What is AI?

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

The company tends to “not be seeking the limelight from a press perspective,” potentially missing opportunities for market education and awareness.

Startup 157
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Marketing Teams as Hedge Funds

Tom Tunguz

How do they differ from classic machine learning? As these waves form, buyers seek insight & vendors have an opportunity to build trust & develop a brand educating the market. But buzzwords imbue curiosity, stripping the verdigris from a jaded buyer base. What are LLMs? How can I use them?

Marketing 231