OpenView Labs
JANUARY 9, 2020
Editor’s Note: This article was first published on January 25, 2018. . You know the story. Back in 2011, Netflix restructured their pricing in a big way. They unbundled streaming plans from the traditional DVD-by-mail business, increasing the price of the combined offering from $10 a month to $16 a month. And they rebranded their DVD-by-mail business to Qwikster.
Predictable Revenue
JANUARY 10, 2020
Building an unstoppable outbound sales machine requires skills in numerous areas – list building, meetings, well-timed follow ups, the list goes on and on. And crafting compelling messaging that illustrates that your product or service is what your customers actually want will set you apart. The post Write more relevant messaging with the Chain of Relevance appeared first on Predictable Revenue.
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Incredo
JANUARY 7, 2020
What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner. So when your leads are ready to subscribe to a similar product like yours, they prefer you over your competitors.
ProfitWell
JANUARY 8, 2020
Have you ever walked past your favorite store and the windows were plastered with signs that read, “BOGO 50%! TODAY ONLY!” then proceeded to walk in and purchase things you didn’t even need? If the answer is “yes,” then you, my friend, are a victim of psychological pricing. It’s okay, though. Retailers, restaurants, and businesses alike have utilized psychological pricing tactics in some regard.
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ProfitWell
JANUARY 10, 2020
It’s hard enough to come up with an idea for selling a product when it’s something that everyone likes—how long do you think Nike spent coming up with “Just do it”? For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward. You’re working in a field where the presence of new companies is constantly expanding.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
BetterCloud
JANUARY 10, 2020
This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy, click here. Your users have hundreds, if not thousands, of interactions on any given day to get work done. In aggregate, your company likely has tens of millions of interactions.
Cobloom
JANUARY 6, 2020
If recurring revenue is the lifeblood of a SaaS business, high customer churn is its death knell, a warning sign that things are about to go seriously wrong. Lost customers eat away at your growth, undermine the stability of your business, and wave a bright red flag in front of potential investors. If left unchecked, customer churn can become a big problem.
Upscope
JANUARY 5, 2020
When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates. Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Com
Hull
JANUARY 8, 2020
Two popular martech tools have quickly risen up the ranks in the past decade: the customer data platform (CDP) and the data management platform (DMP). While both tools share similar features, it’s important to call out some key distinctions between CDPs and DMPs so that you can make an informed decision on acquiring the right tool to best suit your organization’s needs.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaStr
JANUARY 10, 2020
Q: As a venture capitalist, what are some red flags that would make you reject a startup immediately? First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection, but does lead to immediate skepticism: Metrics that don’t quite make sense. Weird metrics like “Quarterly MRR” or odd ways to describe revenue are immediate flags.
Tom Tunguz
JANUARY 7, 2020
We are 12 years into the longest bull market in US history and this bullishness has powered the venture market. Investors deployed $117 billion in 2019 up from $106 billion in 2018. This market has grown 20% over the last five years. It's been go, go, go for nearly a decade. However, Q4 2019 saw meaningful dip from Q3, but it's too early to say whether it's an aberration, or the beginning of a longer-term trend.
Predictable Revenue
JANUARY 9, 2020
An effective outbound machine – from your outreach, to your meetings, follow ups, even compensation plans – is a holistic process. Too often we think of outbound sales as a collection of piecemeal artifacts, typically with email templates occupying the most important position. Where are we without effective emails, right? The post Dissecting outbound sales with Aaron Ross and Jeremy Donovan on The “Hey Salespeople” podcast appeared first on Predictable Revenue.
Neil Patel
JANUARY 7, 2020
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
SaaStr
JANUARY 6, 2020
Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time. If you have a product that (x) uniquely, or in a importantly superior, fashion (y) solves a real, large painful problem for a Big Co … they will buy from a start-up.
Tom Tunguz
JANUARY 6, 2020
If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? And if you would like to sell to both, how should you allocate your sales teams? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be? I often find myself wondering this question in a board room or reading through S-1s of soon-to-be-public companies.
Predictable Revenue
JANUARY 9, 2020
At the core of that clarity, and James’ growth, is the ability to achieve a consistent state of presence in every aspect of the job – that means in every call, every demo, and every CRM update. The post How to cultivate presence and show up on every sales call with Zentap’s Kyle James appeared first on Predictable Revenue.
Andreessen Horowitz
JANUARY 9, 2020
Crypto founders have a unique challenge in front of them. In addition to building a product that people want, they also need to consider how that product can successfully run in a decentralized manner — that is, as a protocol … The post Progressive Decentralization: A Playbook for Building Crypto Applications appeared first on Andreessen Horowitz.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
SaaStr
JANUARY 9, 2020
Q: Should Google acquire Salesforce? Maybe. It would move the needle. A key question for the Cloud infrastructure leaders (Amazon, MSFT, and Google) is how deep do they want to go on the application layer. The PaaS layer is huge and has become a bit of an oligopoly of a Big 3. The application layer though is even larger, depending on how you define it.
Agile Payments
JANUARY 9, 2020
While the ACH network is still a batch network, utilizing an ACH Payment Gateway API can do wonders for software applications in enhancing their capabilities by communicating with a real-time communication integration. Let's examine some of the modern communication tools available from these ACH gateways.
Nimble - Sales
JANUARY 6, 2020
If you are using social media to build relationships, then you already know the importance of having a personal brand that is in harmony with the authentic version of yourself. Many people within organizations understand that they are all working towards a common goal; it doesn’t matter if you are a cleaner, a security guard, an intern, or the CEO.
Andreessen Horowitz
JANUARY 8, 2020
The Passion Economy is growing by the day. From writers launching newsletters on Substack to influencers-turned-designers on Pietra, more people are taking advantage of digital platforms to make money off their unique skills. According to a study of nine digital … The post 16 Key Metrics for the Passion Economy appeared first on Andreessen Horowitz.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
SaaStr
JANUARY 10, 2020
Q: What is your advice for startup CEOs? For first-time CEOs, here’s my top list: Budget 24 months to get to initial traction. It always takes longer than you’d ever think, especially in B2B / SaaS. Somehow, you have to find a way to fund it, hack it, do whatever it takes to budget at least 24 months to build a real business. Maybe don’t do it if you can’t commit for 10 years.
Agile Payments
JANUARY 9, 2020
Payment Facilitator Provider: Who do you work to become a Payment Facilitator? A Payment Facilitator or PayFac acts as a the Master Merchant. The Payment Facilitator role is to quickly and easily onboard their sub merchants or SaaS platform users to facilitate credit, debit card and in some case ACH transactions for participants in their payment ecosystem.
Sales Hacker
JANUARY 7, 2020
Job hunting can be a minefield. One wrong step, and your chances for a great job can go up in smoke. . This is part 3 of our sales hiring series. In Part 1 we had just begun our journey to fill one of our positions at Sales Hacker, and we shared how we got over 375k views on our job posting. In Part 2 we shared our selection process. In this part I’ll share the do’s and don’ts to follow on your LinkedIn profile that I learned from going through the 150+ applications, and I’ll explain how to get
Teamgate
JANUARY 6, 2020
In today’s digital world, now it truly means to say that ‘Customer is the King’ Consumers to have access to vast information with easy internet availability. Customer satisfaction is no longer a traditional word to be used to measure happiness. It is now have become the real deal when it comes to revenues of any sustainability of the business.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
SaaStr
JANUARY 8, 2020
Culture matters. Growth matters. Mission matters. They all matter. You have to do this. And that may be enough for most of your early employees. They may even be OK with low salaries, and not even care that much about money, or where it is all going, or who they’ll report to, most of your earliest folks. But to a true sales professional, a successful one, really only two things truly matter at the end of the day to motivate them: They need to see the top reps making real money.
Agile Payments
JANUARY 9, 2020
PCI Compliant IVR Tokenization Solutions – Interactive Voice Response for Phone Based Customer Payments. Credit card data is required to be handled in a PCI compliant manner. IVR Tokenization is the process that securely exchanges full credit card number for a non-sensitive replacement value in an IVR Payment Solution.
User Pilot
JANUARY 8, 2020
We’ve always said that the key to successful onboarding is to guide your users to your product’s Aha! Moment as soon as possible. It’s something we encourage all of our customers to do. Why? Because that Aha! Moment is when everything clicks into place. It’s when your users realize how much value they can get from your product.
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