Sat.Jan 04, 2020 - Fri.Jan 10, 2020

Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.

OpenView Labs

Editor’s Note: This article was first published on January 25, 2018. . You know the story. Back in 2011, Netflix restructured their pricing in a big way.

Write more relevant messaging with the Chain of Relevance

Predictable Revenue

Building an unstoppable outbound sales machine requires skills in numerous areas – list building, meetings, well-timed follow ups, the list goes on and on. And crafting compelling messaging that illustrates that your product or service is what your customers actually want will set you apart.

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SaaS Lead Nurturing Made Easy: 5 Strategies To Hit Your Monthly Conversion Goals

Incredo

What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner.

Does psychological pricing work? Definition & examples | ProfitWell

ProfitWell

Have you ever walked past your favorite store and the windows were plastered with signs that read, “BOGO 50%! TODAY ONLY!” then proceeded to walk in and purchase things you didn’t even need? If the answer is “yes,” then you, my friend, are a victim of psychological pricing. It’s okay, though.

Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

It’s hard enough to come up with an idea for selling a product when it’s something that everyone likes—how long do you think Nike spent coming up with “Just do it”? For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward.

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The 3 Types of User Interactions in Every Digital Workplace

BetterCloud

This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy, click here. Your users have hundreds, if not thousands, of interactions on any given day to get work done.

Data 52

Why Your SaaS Customer Churn Metrics Are Probably Wrong

Cobloom

If recurring revenue is the lifeblood of a SaaS business, high customer churn is its death knell, a warning sign that things are about to go seriously wrong. Lost customers eat away at your growth, undermine the stability of your business, and wave a bright red flag in front of potential investors.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen.

CDP vs. DMP: Which One Does Your Business Need?

Hull

Two popular martech tools have quickly risen up the ranks in the past decade: the customer data platform (CDP) and the data management platform (DMP).

B2C 52

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Should Google acquire Salesforce?

SaaStr

Q: Should Google acquire Salesforce? Maybe. It would move the needle. A key question for the Cloud infrastructure leaders (Amazon, MSFT, and Google) is how deep do they want to go on the application layer. The PaaS layer is huge and has become a bit of an oligopoly of a Big 3.

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B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

Tom Tunguz

If you're starting a SaaS company, should you prefer to sell to B2B or B2C companies? And if you would like to sell to both, how should you allocate your sales teams? If you were to hazard a guess about the share of B2C vs B2B companies, what would it be?

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Overcome Infobesity with Integration and Enablement

InsightSquared

Technology is changing the way that marketing and sales organizations work today. There has never been so much data and insight available around accounts and individuals that enables organizations to do all sorts of activities more effectively and efficiently than ever before.

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Dissecting outbound sales with Aaron Ross and Jeremy Donovan on The “Hey Salespeople” podcast

Predictable Revenue

An effective outbound machine – from your outreach, to your meetings, follow ups, even compensation plans – is a holistic process. Too often we think of outbound sales as a collection of piecemeal artifacts, typically with email templates occupying the most important position.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

How can anyone start a big business by small startup?

SaaStr

Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time.

The Health of the US Venture Market in 2020

Tom Tunguz

We are 12 years into the longest bull market in US history and this bullishness has powered the venture market. Investors deployed $117 billion in 2019 up from $106 billion in 2018. This market has grown 20% over the last five years. It's been go, go, go for nearly a decade.

Progressive Decentralization: A Playbook for Building Crypto Applications

Andreessen Horowitz

Crypto founders have a unique challenge in front of them.

How to cultivate presence and show up on every sales call with Zentap’s Kyle James

Predictable Revenue

At the core of that clarity, and James’ growth, is the ability to achieve a consistent state of presence in every aspect of the job – that means in every call, every demo, and every CRM update.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

As a venture capitalist, what are some red flags that would make you reject a startup immediately?

SaaStr

Q: As a venture capitalist, what are some red flags that would make you reject a startup immediately? First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection, but does lead to immediate skepticism: Metrics that don’t quite make sense.

How To Get a Sales Job in 2020: Do’s & Don’ts of LinkedIn That Could Make or Break The Decision (Part 3 of 3)

Sales Hacker

Job hunting can be a minefield. One wrong step, and your chances for a great job can go up in smoke. . This is part 3 of our sales hiring series. In Part 1 we had just begun our journey to fill one of our positions at Sales Hacker, and we shared how we got over 375k views on our job posting.

How to Improve Your Customer Expansion Strategy

Totango

Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today are instead looking to implement a customer expansion strategy.

Why We’re Investing in Komodo Health

Andreessen Horowitz

“Hic sunt dracones” (Here Be Dragons). Once upon a time, early map-makers included illustrations of dragons in unexplored areas of the world to show where unknown dangers were thought to exist…or so the legend goes. .

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Evan Rachel Wood Joins Us at 2020 SaaStr Annual!

SaaStr

The point of SaaStr Annual is to learn. March 10-11-12 in SF Bay Area. To learn how to scale. Faster, with less stress, and more success. We’ll have 300+ speakers and workshops. 3,000+ braindates and mentoring sessions. And 1,000+ VCs.

The Secret Sauce Behind Sales Hacker’s Recruitment Selection & Hiring Process (Part 2 of 3)

Sales Hacker

The number one thing I grade candidates on is how well did they run their sales process on me? If you’re a job candidate in sales, you should be managing your job application process just like you’d run your sales process with a potential customer.

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Opening 2020 with Totango

Totango

Product update Jan 7, 2020 . Happy New year! I hope you all had a great time celebrating the new year with friends and family. . At Totango, we’re also celebrating our first release of the year. We are excited to continue bringing value to our customers and efficiency to your team. .

The ultimate guide to customer engagement in 2020

Teamgate

In today’s digital world, now it truly means to say that ‘Customer is the King’ Consumers to have access to vast information with easy internet availability. Customer satisfaction is no longer a traditional word to be used to measure happiness.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.