Sat.Jan 04, 2020 - Fri.Jan 10, 2020

Netflix Quietly Perfected Their Pricing. Here’s What You Can Learn.

OpenView Labs

Editor’s Note: This article was first published on January 25, 2018. . You know the story. Back in 2011, Netflix restructured their pricing in a big way.

Write more relevant messaging with the Chain of Relevance

Predictable Revenue

Building an unstoppable outbound sales machine requires skills in numerous areas – list building, meetings, well-timed follow ups, the list goes on and on. And crafting compelling messaging that illustrates that your product or service is what your customers actually want will set you apart.

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SaaS Lead Nurturing Made Easy: 5 Strategies To Hit Your Monthly Conversion Goals

Incredo

What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner.

Does psychological pricing work? Definition & examples | ProfitWell

ProfitWell

Have you ever walked past your favorite store and the windows were plastered with signs that read, “BOGO 50%! TODAY ONLY!” then proceeded to walk in and purchase things you didn’t even need? If the answer is “yes,” then you, my friend, are a victim of psychological pricing. It’s okay, though.

Facebook Causes Continue to Show Little Promise as Fundraising Tools

SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

It’s hard enough to come up with an idea for selling a product when it’s something that everyone likes—how long do you think Nike spent coming up with “Just do it”? For SaaS marketing professionals, it can seem like climbing Mount Everest would be more straightforward.

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The 3 Types of User Interactions in Every Digital Workplace

BetterCloud

This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy, click here. Your users have hundreds, if not thousands, of interactions on any given day to get work done.

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Why Your SaaS Customer Churn Metrics Are Probably Wrong

Cobloom

If recurring revenue is the lifeblood of a SaaS business, high customer churn is its death knell, a warning sign that things are about to go seriously wrong. Lost customers eat away at your growth, undermine the stability of your business, and wave a bright red flag in front of potential investors.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen.

CDP vs. DMP: Which One Does Your Business Need?

Hull

Two popular martech tools have quickly risen up the ranks in the past decade: the customer data platform (CDP) and the data management platform (DMP).

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Product Analytics Playbook: Mastering Retention

Why do your users churn? In this guide you'll learn common product pitfalls and how to fix them.

How can anyone start a big business by small startup?

SaaStr

Q: How can anyone start a big business by small startup? Why would any big business take a risk on a start-up? They wouldn’t. Unless, the gain way outweighs the risk. And yet … they do all the time.

Dissecting outbound sales with Aaron Ross and Jeremy Donovan on The “Hey Salespeople” podcast

Predictable Revenue

An effective outbound machine – from your outreach, to your meetings, follow ups, even compensation plans – is a holistic process. Too often we think of outbound sales as a collection of piecemeal artifacts, typically with email templates occupying the most important position.

Overcome Infobesity with Integration and Enablement

InsightSquared

Technology is changing the way that marketing and sales organizations work today. There has never been so much data and insight available around accounts and individuals that enables organizations to do all sorts of activities more effectively and efficiently than ever before.

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Progressive Decentralization: A Playbook for Building Crypto Applications

Andreessen Horowitz

Crypto founders have a unique challenge in front of them.

6 Steps to Improving Your Application’s Analytics Experience

No one designs bad dashboards and reports on purpose. So why do so many applications have terrible analytics experiences? Download this ebook for secrets to creating dashboards and reports your users will love.

Should Google acquire Salesforce?

SaaStr

Q: Should Google acquire Salesforce? Maybe. It would move the needle. A key question for the Cloud infrastructure leaders (Amazon, MSFT, and Google) is how deep do they want to go on the application layer. The PaaS layer is huge and has become a bit of an oligopoly of a Big 3.

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How to cultivate presence and show up on every sales call with Zentap’s Kyle James

Predictable Revenue

At the core of that clarity, and James’ growth, is the ability to achieve a consistent state of presence in every aspect of the job – that means in every call, every demo, and every CRM update.

How To Get a Sales Job in 2020: Do’s & Don’ts of LinkedIn That Could Make or Break The Decision (Part 3 of 3)

Sales Hacker

Job hunting can be a minefield. One wrong step, and your chances for a great job can go up in smoke. . This is part 3 of our sales hiring series. In Part 1 we had just begun our journey to fill one of our positions at Sales Hacker, and we shared how we got over 375k views on our job posting.

16 Key Metrics for the Passion Economy

Andreessen Horowitz

The Passion Economy is growing by the day. From writers launching newsletters on Substack to influencers-turned-designers on Pietra, more people are taking advantage of digital platforms to make money off their unique skills.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

As a venture capitalist, what are some red flags that would make you reject a startup immediately?

SaaStr

Q: As a venture capitalist, what are some red flags that would make you reject a startup immediately? First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection, but does lead to immediate skepticism: Metrics that don’t quite make sense.

Top 5 Must Have FinTech Solutions in 2020

SaaSOptics

What if I told you that we have 1 full-time finance team member managing revenue operations with over 80 employees and 650+ customers? Yes, you read that right. One person to manage expense reports, commissions, billing and invoicing, cap tables, revenue recognition, deferred revenue and more.

Overcome The 5 Most Common Sales Objections in B2B Sales

Sales Hacker

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales.

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How to Improve Your Customer Expansion Strategy

Totango

Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today are instead looking to implement a customer expansion strategy.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What is your advice for startup CEOs?

SaaStr

Q: What is your advice for startup CEOs? For first-time CEOs, here’s my top list: Budget 24 months to get to initial traction. It always takes longer than you’d ever think, especially in B2B / SaaS.

5 Sales Lessons from Leadfeeder’s Journey of Growing $150 MRR Without Salespeople

Chart Mogul

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive.

The Secret Sauce Behind Sales Hacker’s Recruitment Selection & Hiring Process (Part 2 of 3)

Sales Hacker

The number one thing I grade candidates on is how well did they run their sales process on me? If you’re a job candidate in sales, you should be managing your job application process just like you’d run your sales process with a potential customer.

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Opening 2020 with Totango

Totango

Product update Jan 7, 2020 . Happy New year! I hope you all had a great time celebrating the new year with friends and family. . At Totango, we’re also celebrating our first release of the year. We are excited to continue bringing value to our customers and efficiency to your team. .

Why Distributed Tracing is Essential for Performance and Reliability

Speaker: Daniel "spoons" Spoonhower, CTO and Co-Founder at Lightstep

Many engineering organizations have now adopted microservices or other loosely coupled architectures, often alongside DevOps practices. Together these have enabled individual service teams to become more independent and, as a result, have boosted developer velocity. However, this increased velocity often comes at the cost of overall application performance or reliability. Worse, teams often don’t understand what’s affecting performance or reliability – or even who to ask to learn more. Distributed tracing was developed at organizations like Google and Twitter to address these problems and has also come a long way in the decade since then. By the end of this presentation, you’ll understand why distributed tracing is necessary and how it can bring performance and reliability back under control.

Evan Rachel Wood Joins Us at 2020 SaaStr Annual!

SaaStr

The point of SaaStr Annual is to learn. March 10-11-12 in SF Bay Area. To learn how to scale. Faster, with less stress, and more success. We’ll have 300+ speakers and workshops. 3,000+ braindates and mentoring sessions. And 1,000+ VCs.

Why We’re Investing in Komodo Health

Andreessen Horowitz

“Hic sunt dracones” (Here Be Dragons). Once upon a time, early map-makers included illustrations of dragons in unexplored areas of the world to show where unknown dangers were thought to exist…or so the legend goes. .

How I Got 375k Job Posting Views & 150 Candidate Applications in 3 Days (Part 1 of 3)

Sales Hacker

Hiring has changed, big time. Old school recruiting is out, social recruiting is in. I think this is the first time I’ve actually realized just how true that is. I haven’t had a resume in years.