Sat.Jul 05, 2025 - Fri.Jul 11, 2025

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Dear SaaStr: What Are The Top Worries Founders Have As They Start to Scale?

SaaStr

Dear SaaStr: What Are The Top Worries Founders Have As They Start to Scale? B2B SaaS founders tend to share a lot of common concerns, especially as they navigate the different stages of growth. Here are some of the big ones I’ve seen repeatedly: 1. Customer Concentration Risk: Founders often worry about having too much revenue tied to a single customer.

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How To Find CRO Testing Wins: Basic Strategy, No Hype

The Daily Egg

Brands that go to the trouble of conversion rate optimization (CRO) testing usually want to see increases to average order value and revenue per session. The post How To Find CRO Testing Wins: Basic Strategy, No Hype appeared first on The Daily Egg.

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Embedded Payments: No-Nonsense Guide for Developers

USIO

1.How do I authenticate with Usio APIs? This is usually the first step: How do I start talking to the API? Usio keeps it simple. To authenticate, all you need are: Your Merchant ID A Username A Password That’s it. No OAuth dance. No token juggling. No complex key management. Just drop those three credentials into your API requests, and you’re good to go.

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Payment processing in Canada: A roadmap for platforms eager to expand 

Payrix

The Canadian card and payments market is valued at approximately $913.4 billion, according to GlobalData , with a projected Compound Annual Growth Rate (CAGR) of over 5% until 2028, showing the strength and stability of a thriving market with significant growth opportunities for those ready to strike. The Canadian eCommerce and online payments sectors continue to thrive as well, with expectations of reaching north of $140 billion in growth by 2025, a CAGR of 17% over the past 5 years.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Are AI Overviews Worth Pursuing? — Next Level

The Moz Blog

In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.

AI

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20 Welcome Email Templates and Real-life Examples

User Pilot

I’ve tested a ridiculous number of SaaS products over the years, which means I’ve ended up in just as many onboarding sequences. After going through thousands of these customer email templates, I’ve got a clear sense of what makes a welcome email worth opening (and what makes it easy to ignore). So, I put together this guide where you can find templates you can swipe, and real-life examples with notes on what they do well and what could be better.

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Pinpoint What Works: Track Individual Link Clicks in Group Messages

Nimble - Sales

We’ve just rolled out a small—but mighty—upgrade to Nimble’s Group Messages: you can now see exactly which links your contacts clicked, and how many times. Before, you could only view the total number of clicks in a message. Helpful? Sure. The post Pinpoint What Works: Track Individual Link Clicks in Group Messages appeared first on Nimble Blog.

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The secret to IT onboarding success? Workday + BetterCloud

BetterCloud

Every IT admin knows that day one for a new hire can be a mess. You’re juggling requests, scrambling to create accounts, configuring permissions for apps that someone forgot to mention, and digging through spreadsheets to figure out what gear to assign. Instead of chasing info across departments, everything just… flowed? Turns out, it can.

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Why Competitive Intelligence Matters Now

TrackStreet

If there’s one thing today’s brand managers and sales leaders can agree on, it’s that the market is more unpredictable than ever. Tariffs fluctuate wildly, supply chains are in chaos, and competitor strategies are shifting by the week. In this environment, simply assuming you know what your competitors are doing is a recipe for missed opportunities — and lost revenue.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Veeva is the dominant cloud software provider for life sciences – serving pharmaceutical, biotech, and medical device companies with mission-critical applications for drug development, clinical trials, regulatory compliance, and commercial operations. Started as “Salesforce for Pharma” in 2007, now the essential technology backbone for companies bringing medicine to market.

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Stop monitoring systems; start monitoring outcomes

Intercom, Inc.

When millions of conversations flow through your platform daily, reliability isn’t just a technical metric – it’s the foundation of customer trust. At Intercom, where our AI Agent Fin resolves millions of customer inquiries autonomously, reliability starts with one essential question: Can our customers do the job they’re hired us to do? This question has led us to develop what we call “heartbeat metrics” – vital signs that instantly tell us if our systems are truly serving their purp

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From Silos to Synergy: The Data Dictionary as CS Operations Key to Unifying the Customer Journey

Valuize Consulting

In a previous article, we dissected the three critical data challenges that often cripple Customer Success (CS) Operations: the security ambush, the hydra of disparate data models, and the subjectivity of customer health definitions. These aren’t just abstract problems; they are daily frustrations that undermine the incredible work CS Operations teams do, directly impacting your ability to deliver efficient processes, reliable reporting, and a truly effective Customer Success Platform (CSP

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Clouded Judgement 7.11.25 - Market Musings

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Random Market Musings The last few posts have been more focused on AI developments, so I wanted to take some time this week to give a broader macro update. It’s hard to believe, but the Nasdaq and the S&P 500 are both sitting at fresh all time highs.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Dear SaaStr: How Should I Calculate Gross Dollar Retention For Our Investors?

SaaStr

Dear SaaStr: How Should I Calculate Gross Dollar Retention For Our Investors? Gross Dollar Retention (GRR) is a critical metric for SaaS businesses, especially when presenting to investors. It tells them how much of your revenue base you’re retaining, excluding any upsells or expansions. Here’s the best-practice way to calculate it: Start with your Beginning ARR (Annual Recurring Revenue) : This is the ARR from your existing customers at the start of the period you’re measuring.

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Notes from a product design vibe coding hackathon

Intercom, Inc.

In May 2025, the product design team at Intercom came together for a hackathon in our London office. Folks flew in from as far afield as Dublin, Barcelona, Amsterdam, Chamonix, and Merseyside. Our org has 30+ product designers sprinkled across the UK and Europe, so it’s always special to meet up in person. Our mission: build an Intercom-related feature, product, webpage, or experience using nothing but AI.

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Where to be: The must-attend events for customer revenue leaders in the second half of 2025

ChurnZero

Quick Summary: Customer success events in 2025 are back in full force, with top picks covering AI innovation, GTM strategy, and post-sale growth. This guide breaks down the most impactful conferences for CS leaders to prioritize based on goals, budgets, and cross-functional alignment. In-person events are officially back, and not surprisingly, CS is leading the charge.

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6 Ways That Frontegg Untangles Identity Complexities for Healthcare SaaS

Frontegg

If you’re partnering with healthcare providers, you’re likely feeling the heat. Not only are you responsible for keeping patient data secure and meeting HIPAA compliance, you also need to navigate complex org structures and varying access levels across clinics, hospitals, and provider groups. Unfortunately, homegrown and API-centric identity management systems force teams to maintain code for something that isn’t their core competency.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Dear SaaStr: How Do You Best Pick and Choose Board Members and Senior Advisors?

SaaStr

Dear SaaStr: How Do You Best Pick and Choose Board Members and Senior Advisors? Choosing board members and advisors is one of the most critical decisions you’ll make as a founder. These are the people who will guide you through the toughest challenges, help you scale, and, frankly, have a huge impact on your happiness as a founder. A few thoughts: Prioritize Trust Above All Else : You’re going to be working with these people for years, through good times and bad.

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5 different paths to launch AI agents (with examples)

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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New in Buffer: LinkedIn Profile Analytics

Buffer Resources

For the past couple of years, I’ve been using Buffer to build a posting habit on LinkedIn. I’ve been sharing what I’m learning, posting about work and life, and trying to stay consistent. But one thing has always been missing: a simple way to see what’s working. That’s exactly what we’re introducing today: LinkedIn Profile Analytics , now available inside Buffer.

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The Fastest Way to Fall Behind: Running the Same Old GTM Tactics

The CRO Club

Your go-to-market playbook probably still works. but not fast enough to keep up. If you're feeling stuck or falling behind, Everett Berry shares how high-performing teams are moving faster, testing smarter, and staying ahead. The post The Fastest Way to Fall Behind: Running the Same Old GTM Tactics appeared first on The CRO Club.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Dear SaaStr: How Do I Hire a Great VP of Sales?

SaaStr

Dear SaaStr: How Do I Hire a Great VP of Sales? It’s a classic SaaStr topic and a great deep dive is here: Hiring a Great VP of Sales: The New, Latest Edition with Jason Lemkin (Video + Pod) Hiring a great VP of Sales is one of the most critical decisions you’ll make as a founder. Get it right, and they’ll scale your revenue and team. Get it wrong, and you’ll lose a year—or more.

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Best Practices for using CRM in Startup Consulting Business

Nimble - Sales

Customer Relationship Management (CRM) systems have become indispensable tools for businesses across industries, and startup consulting firms are no exception. These firms, which guide early-stage companies through strategy, growth, and operational challenges, rely heavily on building and maintaining strong client The post Best Practices for using CRM in Startup Consulting Business appeared first on Nimble Blog.

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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform.

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Tailor Brands Review (2025)

The Daily Egg

Tailor Brands is an all-in-one business creation, management, and growth platform. It can help with everything from incorporating an LLC and creating a logo to. The post Tailor Brands Review (2025) appeared first on The Daily Egg.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Top 10 Interesting Learnings From Figma’s IPO Docs … That You May Have Missed

SaaStr

Beyond the obvious metrics of explosive revenue growth (48% YoY at almost $1B ARR!!) and strong unit economics … Figma’s IPO filing also reveals fascinating insights about the future of software creation, team collaboration, and platform business models. Here are the hidden gems: 1. The Great Role Blur: Designers Are Now the Minority Non-designers make up two-thirds of Figma’s 13+ million monthly active users.

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Using User Personas to Boost Performance

Neil Patel

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.

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12 Types of DDoS Attacks: Traditional and Emerging Threats

Frontegg

Key takeaways DDoS attacks use large distributed botnets to flood targets with traffic, making services unavailable to legitimate users There are three main attack categories: volumetric for bandwidth saturation, protocol for resource exhaustion, and application layer for service disruption Emerging threats such as Advanced Persistent DoS, multiple vector campaigns, and zero day exploits require real time adaptive defenses Effective defenses combine layered security with firewalls, intrusion pre