February, 2022

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Your VCs Are Worried About Public Multiples. Do You Need To Worry, Too?

SaaStr

So we’re in the 5th or so “SaaS crash” since I’ve been doing SaaS. This one is the worst, not because SaaS companies aren’t’ doing well. No, they are doing better than ever. Not because valuations are terrible. No, they are still decent, in absolute terms. No, this SaaS Crash is so tough on VCs and public market investors because the market was just so, so high for Cloud stocks from mid-2020 to late 2021: You can see above in the BVP Nasdaq Cloud Index that while these are still Great Times

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How to Set Up a Virtual Phone System

The Daily Egg

Virtual phone systems turn rigid, traditional phone communication into a bold new way of interaction and collaboration. The limitless power of VoIP. The post How to Set Up a Virtual Phone System appeared first on The Daily Egg.

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How To Close The Deal With Sales Presentations

Predictable Revenue

AlexAnndra Ontra joins the Predictable Revenue podcast to discuss the role of presentations in the outbound sales process and how to use them to close the deal. The post How To Close The Deal With Sales Presentations appeared first on Predictable Revenue.

Sales 278
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Why Early Valuations Might Surge in 2022

Tom Tunguz

Will year-end Series A and B valuations top or trail those of January? This question sits atop most founders' lips and boardroom agendas. The broad market sentiment is they will be lower. Public-market software valuations have withered more than 60% from their highs. Alarm about interest rates, QE ending, and geopolitical risk have swirled around public technology companies, kinking the valuation curve.

Finance 354
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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CX expert Jay Baer on creating experiences that get your customers talking

Intercom, Inc.

Sometime in the 1980s, businesses started outsourcing their call centers to specialized companies in lower-cost locations to reduce operational costs. And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences.

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20 Interesting PLG Learnings from The Leaders in SaaS

SaaStr

We’ve been doing the 5 Interesting Learnings at SaaStr for quite a while, looking at many of the public SaaS leaders and pulling out the top learnings for founders and SaaS execs. I think it would be interesting and helpful to pull out the Top 20 PLG / Self-Serve learnings from the series. If you read the list of learnings, you may well find a few to learn from.

Scale 355
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Best Payment Methods for Ecommerce

The Daily Egg

Making money online takes more than a store. Customers want flexible payment options, or you’ll be another domain with a catchy name, The post Best Payment Methods for Ecommerce appeared first on The Daily Egg.

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Step by Step Guide to Outbound Sales Call Mapping

Predictable Revenue

Learn the five key steps of outbound sales call mapping so you can put together an effective plan to help you and your outbound sales team close more deals. The post Step by Step Guide to Outbound Sales Call Mapping appeared first on Predictable Revenue.

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The Sales Sandwich

Tom Tunguz

The most consistent sales leader I’ve worked with hit plan 27 consecutive quarters. How can a sales leader develop similar repeatability? Much goes into it here are the reports he used to manage his team at the board level. The PQR (pipeline-to-quota) funnel is first. Pipeline is the total value of the accounts within a stage or later. Quota is the aggregate quota on the street for the quarter.

Scale 328
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Transform the way you share your work: Tricks from Hollywood’s publicity playbook

Intercom, Inc.

At Intercom, we believe in the power of sharing cross-functionally. Seeking feedback at various stages of a project helps avoid bottlenecks and silos, and ultimately drives business impact. Diving into a new project is an exciting challenge, but it takes time to develop context, address stakeholder needs, and meaningfully understand the problem. Without even realizing it, we begin to work with blinders on.

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Decentralized Science Is Gaining Momentum

Andreessen Horowitz

A growing number of scientists and entrepreneurs are leveraging blockchain tools, including smart contracts and tokens, in an attempt to improve modern science. Collectively, their work has become known as the decentralized science movement, or DeSci. Still in its infancy, DeSci lies at the intersection of two broader trends: 1) efforts within the scientific community.

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As You Scale, About Half Your Team Will Be in Sales and Marketing

SaaStr

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. It sounds high at first, until you realize that's just how the math works. Software itself and other departments get leverage. Sales doesn't. — Jason BeKind Lemkin (@jasonlk) February 17, 2022. One thing that sneaks up on you in SaaS is just how many sales, marketing and revenue professionals you are going to need: First it sneaks up on you in the early days because the initial tiny team becom

Scale 348
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How to Set Up a Virtual Call Center

The Daily Egg

Setting up a virtual call center is the perfect way to conduct business for many companies. By connecting work-from-home agents all over. The post How to Set Up a Virtual Call Center appeared first on The Daily Egg.

Business 298
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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Top 2 LinkedIn Strategies To Generate More Revenue

Predictable Revenue

Digital marketing expert Shiv Gupta shares two outbound sales strategies for LinkedIn that helped his company generate an additional 25-30% in revenue. The post Top 2 LinkedIn Strategies To Generate More Revenue appeared first on Predictable Revenue.

Revenue 317
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The Next Key Innovation in the Shift-Left Movement

Tom Tunguz

Microservices has become the default architecture for many companies. By breaking down large codebases into smaller pieces, microservices empower engineers to ship code faster. Continuous integration, the process of constantly folding new code into production (live on the website or service), further accelerates the software velocity. There’s a cost to this speed: coordination.

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7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns

Unbounce

As a digital marketer or business, standing out from the crowd has never been more difficult. How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle.

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The Missing Link Between Web2 and Web3: Custody

Andreessen Horowitz

Crypto faces a major barrier when it comes to mainstream adoption: The user journey is complicated and not yet built-out, and it’s not at all easy or intuitive for people new to crypto to even do the simplest possible thing — hold complete control over their own digital assets. Of course, it’s not required that. Read More. The post The Missing Link Between Web2 and Web3: Custody appeared first on Future.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS

SaaStr

#1. Eventually, most of us go upmarket. SurveyMonkey was relatively slow to go enterprise, which suited it well for a long time. But since it started to march into bigger deals more recently, growth >re-accelerated< … from 17% at IPO to 20% today pic.twitter.com/pZKC8xMCGt. — Jason BeKind Lemkin (@jasonlk) January 10, 2021. When you’re starting off in SaaS, it’s very tempting to target small businesses.

SMB 341
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Don’t be Coinbase. Don’t crash your site.

IT World

I hated the Coinbase Super Bowl ad immediately. The last thing I want is for yet more people to be conned into buying into a Bitcoin pyramid scheme. I also thought, as I saw that colorful QR code bouncing around the screen like a screensaver from the 1990s, that this was going to blow up in the company’s face. I was right. Surojit Chatterjee, Coinbase’s chief product officer, said Coinbase had more than 20 million hits on its landing page in a minute.

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Is the SDR Model Truly Dead? Industry Experts Weigh In

Predictable Revenue

Industry experts join the Predictable Revenue panel to weigh in on the SDR model–what works, what doesn’t, and how to leverage the system for success. The post Is the SDR Model Truly Dead? Industry Experts Weigh In appeared first on Predictable Revenue.

Revenue 264
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Will Your Startup Borrow More in 2022?

Tom Tunguz

In 1968, Milton Friedman argued “ In the Price of Money, ” that higher interest rates don’t mean less borrowing. He would echo this sentiment in an article Reviving Japan. “After the U.S. experience during the Great Depression, and after inflation and rising interest rates in the 1970s and disinflation and falling interest rates in the 1980s, I thought the fallacy of identifying tight money with high-interest rates and easy money with low-interest rates was dead.

Startup 270
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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. But most products fail to do so. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. He will explain his Product-Market Fit Pyramid and The Lean Product Process, a 6-step methodology that guides you through how to: Determine your target customer Identify underserved customer needs Define your

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Is This a Twitter Thread or a Blog Post?

Sparktoro

Eureka! I just had a great idea for a blog post… or wait. maybe it’s short enough to be a Twitter thread. Y’know what? Twitter’s easier. I’ll just post it there. The instant dopamine hit of likes and retweets. The mystery of whether and when I’ll get replies.

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Why SQL Needs Software Libraries

Andreessen Horowitz

Try as they may, critics of SQL (syntax query language) have never really been able to dent its popularity. Decades after its creation, the majority of the world’s databases still run on SQL, and the majority of data analysis still happens via SQL queries. It’s not too big a stretch to say that the digital. Read More. The post Why SQL Needs Software Libraries appeared first on Future.

Software 139
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Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing?

SaaStr

Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing? Unlike many positions, I say 0 if possible. In fact, one of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going. If you are say $500k in ARR, you can’t hire a CMO that needs a team of 15-20 around her/him. You just don’t have the capital or infrastructure.

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How to Use Negative Keywords to Positively Impact Your Campaign Strategy

Unbounce

It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.

Strategy 133
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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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15-Minute Summary of Predictable Revenue

Predictable Revenue

Predictable Revenue has been called “The Sales Bible of Silicon Valley”. This summary outlines key strategies to grow revenue without relying on cold calls. The post 15-Minute Summary of Predictable Revenue appeared first on Predictable Revenue.

Revenue 262
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10 Lessons Learned after $5B of M&A

Tom Tunguz

Over the last few years, I’ve been lucky to work with founders and management teams to sell about $5b of startups. During that time, I’ve observed a few things about M&A. Here are 10 of my learnings: Most acquirers have built a relationship with the acquisition target. Suitors introduced during a sale process wrestle with doubts of understanding what they don’t know about the space, the team, and the business.

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The Sales/Marketing Expense Ratio

Kellblog

Question: how much does a $15M SaaS company spend on sales and marketing as a percent of ARR? Answer: 35% (with 45% and 15% as the top and bottom quartiles). Charts like this, from OpenView’s 2021 Financial & Operating Benchmarks survey , help us answer questions like that all the time. Good SaaS executives keep these metrics in mind, regardless of whether they get them from KeyBanc , RevOps Squared , OpenView , Opex Engine , or any other quality source.