Intercom, Inc.
APRIL 24, 2018
Today is a big day for our customers. We’re releasing the biggest ever update to our Messenger. We’ve completely rethought how a messenger designed for business should work. And it goes way beyond chat. With over 500 million conversations every month, we’ve long known that our Messenger provides a personal, mutually beneficial experience for both our customers and their customers.
Tom Tunguz
APRIL 13, 2018
Ten years ago, Guy Kawasaki took this photograph of me. I was attending my first YCombinator Demo Day, maybe three months into my time at Redpoint. Much has changed. I’m am not as young or as green. YCombinator has thrived and scaled. And the startup demo has disappeared. At that August Demo Day, each pitch lasted eight minutes. Without fail each featured a demonstration of the product.
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Practical Advice on SaaS marketing
APRIL 3, 2018
When the lead generation effort is failing and we’re trying to fix it, we marketing pros usually head right into the weeds. Are there too many characters in the subject lines? Should we add more long-tail keywords? Is the call-to-action button the wrong shade of green? It’s not that those details don’t matter at all. At high volumes, they could matter a lot.
Sales Enablement, SaaS and Growth
APRIL 10, 2018
For the most part, sales enablement is poorly defined and often misunderstood. Across the world conversations take place, day in, day out between business leaders as they decide the part that sales enablement can, should and will play within their organisation. At a high level, they recognise the value and importance of a team whose role is to help the sales organisation become more productive and ultimately, successful, but when it comes to the finer details, they can often struggle to crack th
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Casey Accidental
APRIL 18, 2018
Through various methods, Silicon Valley has drilled into the minds of entrepreneurs the concept of product/market fit. Marc Andreessen says it’s the only thing that matters , and Brian Balfour has an amazing series of posts that talk about how to find it. But what happens after you find product/market fit? Do you stop working on product? I think most people would argue definitely not.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
APRIL 18, 2018
There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles for starting up that every founder needs to understand from an early stage. You need a vision. You need to run a good beta. You need world class onboarding. You need to know who your real competitors are. You need to understand the four forces.
Tom Tunguz
APRIL 21, 2018
“When I die, I want all the people with whom I worked on group projects to lower me into my grave, so they can let me down one last time.” Someone once sent me this e-card as a joke. I laughed and laughed, and never forgot it. I can’t remember a school group project which teammembers contributed equally. Paradoxically, I bet everyone in the group felt the same way.
The SaaS CFO
APRIL 5, 2018
Sample Chart of Accounts for SaaS I’ve received quite a few requests about a sample chart of accounts for SaaS, so let’s address a super critical component of your accounting. Not a “fun” topic per se, but you need to understand the concept behind your chart of accounts and implement the correct structure if you […]. The post Sample Chart of Accounts in SaaS appeared first on The SaaS CFO.
Chart Mogul
APRIL 5, 2018
Language is the final frontier for scaling SaaS. With English as a language dwindling on the web, the need for better localization is greater than ever. Listen to my chat with Vasco Pedro, Founder and CEO of Unbabel, a company tackling this very problem with both AI and human-powered systems. One of the biggest barriers to SaaS businesses going truly global from day one is localization.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
InsightSquared
APRIL 30, 2018
Dear Sales, I’d like to help you more. I’d like to help you faster. But to do so, I need your help. If you follow these three simple tips, there’s virtually no limit to the help you’ll get from me and my operations colleagues. What are they? Glad you asked. First: Give me context — even at a high level. I don’t need pages of detail (I don’t even want lots of detail), but I definitely need more than an orphaned screenshot and a frantic plea on Slack, like this error message I got yesterday:
Sales Hacker
APRIL 4, 2018
There’s a lot of talk these days about the future of sales. And a great deal of that discussion is propelled by just two little letters: AI. Obviously, I’m talking about artificial intelligence. By default, when you talk about AI, you’re not just talking about the tech behind it. You’re also talking about things that are far more impactful, like how it’s going to change the way we live and work.
Intercom, Inc.
APRIL 13, 2018
Great SaaS sales reps can change your entire business. The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach. So what is it about these SaaS sales reps that differentiates them from the rest?
Casey Accidental
APRIL 3, 2018
Every founder’s favorite project is redesigning their home page. It’s the introduction of your company, brand, mission, and hopes and dreams to all of your customers. At least, you think it is. When you analyze your actual business, you might find the majority of new customers don’t actually start on your home page. If you’re doing paid acquisition, they might land on specific landing pages designed for those ads.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
FastSpring
APRIL 3, 2018
Everyone loves options when it comes to pricing. But when it comes to deciding on the best pricing strategy, you have to keep in mind what makes sense for your customers and your business. To further complicate things, studies show that the majority of businesses spend only six hours on pricing. Ever.
Chargebee
APRIL 17, 2018
Figuring out what makes it into your user onboarding flow is incredibly hard. Here’s the gap we discovered in user onboarding and the framework we developed to bridge it.
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s M
Sales Hacker
APRIL 5, 2018
How to Sell Over the Phone: Rookie Mistakes to Avoid. 1) Not picking up on pain or interest signals. 2) Failing to recognize and overcome objections. 3) Losing control of the call. Let me ask you a question. Do you get excited when you receive a cold call ? What about when you have to call into your cable, internet or phone provider? The lack of coaching, amongst other factors, has directly contributed to a negative stigma with sales people to the point where we now prefer other methods of commu
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Intercom, Inc.
APRIL 5, 2018
For Duolingo, the world’s most downloaded education app, growth is fundamentally about retention. If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.
Casey Accidental
APRIL 23, 2018
As someone who has had a lot of success using SEO as a tactic to grow companies (for Apartments.com, Grubhub, and Pinterest it was the dominant channel for new users), I get asked a lot of questions about SEO as a strategy today. Andrew Chen’s Law of Shitty Clickthroughs states that all acquisition channels have a shelf life and decay over time. SEO has had by far the longest shelf life of any major internet channel.
Entrepreneur - SaaS
APRIL 18, 2018
SaaS is growing into an increasingly attractive and lucrative way to do business. Here are some of the startups leading the charge.
Baremetrics
APRIL 3, 2018
A couple of years ago, we were in a hard spot. I had just realized we were mere weeks away from running out of cash and had asked the whole team to take a pay cut while we figured out how to get profitable. But in addition to cutting costs, we needed to figure out how to speed up growth. We did a lot of things during that time to course-correct and thankfully, eight months later we were profitable.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
Sujan Patel
APRIL 9, 2018
Before we hired our first customer success role at Mailshake, I wanted to do the job myself for a few months to better understand what’s realistically possible for any person I’d want to hire. I spent 90 days putting some success measures in place, getting a few quick wins, and knocking out some of the […]. The post 7 Lessons from 90 Days in Customer Success appeared first on Sujan Patel.
Sales Hacker
APRIL 10, 2018
The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. 5 Steps To Building Your Go To Market Strategy. 1.
Intercom, Inc.
APRIL 6, 2018
The way we interact with the world is increasingly determined by the software we use, but despite that growing dependence, we only truly connect with software on an emotional level when it speaks to us in a distinctly human voice. So, how does software take on a personality of its own? That’s typically where marketing comes in. At eFounders , we launch 4 new startups each year.
Casey Accidental
APRIL 9, 2018
“Stop sending emails like a marketer. Start sending email like a personal assistant.”. I’ve communicated this line in a lot of my presentations on growth, but I haven’t talked about in depth the evolution on how to get there. There is a clear evolution that companies follow in terms of evolving their emails and notifications, from not sending them at all, to sending one-off blasts to their entire audience, to creating a lifecycle, to having a holistic personalized messaging platform.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.
CloseSaaS
APRIL 18, 2018
When it comes to closing deals, LinkedIn is near the top of just about every inside sales rep’s best friends list.
Totango
APRIL 18, 2018
We understand your need to get results faster. That’s why we’ve launched Spark – the only goal-oriented customer success platform that accelerates the results of your CS initiatives. If you’re a Customer Success Manager, you need to target and execute activities that will have the biggest impact in the shortest amount of time. And as an Executive, you need visibility to know that everything is on track to meet business goals.
Trujay
APRIL 3, 2018
Trujay Group is happy to announce the launch of our new Partner Program. Trujay is a leader in CRM and MA data migration and integration solutions, and today announces a program intended to make life easier for marketing and sales consulting agencies to onboard new customers to CRM and MA platforms. Trujay partners will increase overall customer satisfaction and revenues, as the program offers solutions that carry Trujay’s impressive NPS rating (82), and compensates for sales of these needed ser
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