Tue.Dec 20, 2022

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Choosing the Right Fields for Salesforce Local Connection with CRM Analytics

CloudKettle

The native connectivity between Salesforce and CRM Analytics makes it easy to bring data from Salesforce into CRM Analytics. At the start of any CRM Analytics project, the first step is to select all Salesforce Objects and their respective fields within local connection that are needed for reporting, which then can be used for building […]. The post Choosing the Right Fields for Salesforce Local Connection with CRM Analytics appeared first on CloudKettle.

Data 52
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37% of You Are Cutting Your Marketing Budgets For Next Year. But 34% of You Are Increasing Them.

SaaStr

And so it often gets cut first in starts that are missing the plan, or just that need to stretch cash further. And indeed, that’s what we’re seeing in one of the latest SaaStr polls: 20% of you are really cutting your market budgets hard, 30% or more. 17% of you are cutting them a bit, 10%-20%. This seems pretty common where cash is an issue. 29% of you are keeping it flat.

Marketing 301
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A Look Back at Q3 '22 Public Cloud Software Earnings

Clouded Judgement

Q3 earnings season for cloud businesses is now behind us. The 67 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between October 24th – December 12th. In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way.

Cloud 130
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SaaStr 2023 Event Attendance Running at 226% of 2022

SaaStr

So it’s early … SaaStr 2023 events really start to go on sale around early October now of the year prior (i.e., October 2022). And attendance and buying patterns have clearly changed since the pandemic. More people attend events at the last minute now. But still, it’s one set of tea leaves to read. And so far for Q4’22: Early attendance is up 226% year-over-year.

Metrics 273
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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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2022 in review: Highlights from this year’s best conversations

Intercom, Inc.

 We’re not going to lie, 2022 was a challenging, nerve-racking, gripping beast of a year, but here we are at the end of it – and there’s plenty to be thankful for. Throughout the year, we’ve talked with and learned from industry leaders, experts, and innovators about a multitude of topics: from facing the tech slowdown to the dawn of machine learning, from the trends transforming customer support to using human insight to create memorable experiences.

More Trending

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How Does Google’s Helpful Content Update Impact SEO?

Neil Patel

Have you heard about the uproar of algorithms on the internet in recent history? Google recently released a new update that is shaking up the SEO world. The Helpful Content Update, as it is called, is designed to reward websites that produce high-quality content. This update has caused a lot of confusion and speculation in the SEO community, so I decided to put together this piece to help break it down.

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Leveraging Product-led Growth to Drive Sales Pipeline with Asana GM of Americas, Amy Borsetti, & Head of Revenue and Marketing, Jessica Gilmartin (Video)

SaaStr

In any business, when you have a top-down model with someone at the top making decisions for the entire company, it doesn’t leave a lot of incentive for vendors to create something great. That’s why many companies are shifting from a sales-led to a product-led motion. . Amy Borsetti, GM of Americas at Asana, and Jessica Gilmartin, Head of Revenue Marketing at Asana, share lessons learned from the company’s shift to product-led sales (PLS) — discussing strategies on how to drive cross-functional

Revenue 130
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Marketing Funnel KPIs: How To Define Success at Every Stage of the Funnel in SaaS?

User Pilot

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success.

Scale 98
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Smart Growth for Global Success with Carl-Erik Michalsen Moberg

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Carl-Erik Michalsen Moberg , CEO and Co-Founder at TicketCo, an event sales solution for organizers and venues. Join us for a playful conversation about a wild guy who took a wild ride to become wildly successful at selling tickets. powered by Sounder. If you missed episode 224, check it out here: Building Meaningful Connections with Co-Selling with Alex Buckles.

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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The top Google Pixel tips of 2022

IT World

More and more, there are Android tips — and then there are Pixel tips. Owning a Google Pixel phone has become a ticket of sorts to a uniquely top-tier type of Android experience. With Google's pure vision for the way the operating system itself should work (and none of the experience-harming and often even privacy-compromising layers other device-makers love to lard into the software) — not to mention all the extra bits of exceptionally helpful Googley goodness that are available only in the Pix

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Is ERP Software the Answer for SaaS Revenue Recognition?

Chargebee

If your subscription/SaaS business is rapidly growing as the rest of the global subscription market, you may be searching for more efficient and accurate ways to recognize revenue from these sales. ERP software is often thought of as an answer to revenue recognition challenges faced by subscription companies, but is this really the best solution?

Revenue 76
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How to use Excel macros to save time and automate your work

IT World

If you regularly work with Excel spreadsheets, you probably find yourself repeating the same steps over and over. Wouldn’t it be nice to click a button and have those tasks happen automatically? That’s where Excel macros come in. You can use macros to automate repetitive tasks, which can save you a lot of time and effort. What is an Excel macro? An Excel macro is a recorded sequence of Excel commands and actions that you can play back as many times as you want.

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Three Factors that Stunt a SaaS Business’s Growth

Chargebee

While growth is an important priority for every business, not having proper infrastructure, such as manual financial processes, can burden daily operations and, therefore, stunt your growth. Let’s take a look at the three factors that may stunt your subscription business’s growth: visibility, flexibility, and scalability.

SaaS 76
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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The 7 best productivity improvements Apple introduced in 2022

IT World

Here are seven of the most useful productivity improvements Apple introduced in 2022. (It’s a partial list, so if you have a personal favorite to add, let me know here.) Lockdown Mode. Some might see Lockdown Mode on Apple products as the most resonant update the company introduced this year. It’s an improvement no one wants to need, but it’s also one that everybody might sometimes require.

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Common Challenges with SaaS Revenue Recognition (and How Automation Solves Them)

Chargebee

By their very nature, SaaS business revenue models are complex. Unlike product-based businesses, which are able to structure their revenue around single transactions, SaaS businesses operate on subscription models.

Revenue 76
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10 Top Cold Email Mistakes Sales Reps Make (and What To Do Instead)

CloseSaaS

Are you struggling to succeed with cold emailing? These cold email mistakes could be holding you back.

Sales 52
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How to write technical content for SaaS products

Kalungi

Writing technical content for SaaS products is no easy feat. It’s hard to make technical stuff interesting enough for people to read.

SaaS 52
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Open, Record, and Upload a Case Study Video to Dubb for Sharing

Dubb

In this recap from a Dubb Support video, we are going to take a deep dive into how to open, record, and upload a case study video to Dubb. Whether you are a brand new sales professional or are looking for more ways to add value to your prospects, you are definitely going to. The post How to Open, Record, and Upload a Case Study Video to Dubb for Sharing appeared first on Dubb Blog.

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How to Calculate Your Renewal Rate

The SaaS CFO

The health of your recurring revenue in SaaS is paramount. Healthy revenue drives predictable cash flow and higher valuations. Typically, you measure Gross Dollar Retention and Net Dollar Retention to assess the stickiness of your revenue. However, there is another metric that compliments retention. It’s called the renewal rate. You need to understand more than […].

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Two days of innovation, problem-solving, and fun at our global Z-Hackathon

Zuora

Early this quarter we kicked off two days of innovation, problem-solving, and fun with the 11th edition of our Z-Hackathon […]. The post Two days of innovation, problem-solving, and fun at our global Z-Hackathon appeared first on Zuora.

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ChartMogul 2022: Year in Review 

Chart Mogul

If you thought 2021 was a busy year for product development at ChartMogul, we shifted into hyperdrive for 2022. And if we had to give it a name, we’d call 2022 ‘The Year of the Destination.’ We released 9 different destinations, because we know that ChartMogul is only one part of the larger ecosystem of … If you thought 2021 was a busy year for product development at ChartMogul, we shifted into hyperdrive for 2022.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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IT Budgeting 2023: 7 Reasons to Include Automation

BetterCloud

As your organization undertakes the 2023 IT budgeting exercise, you’re balancing multiple priorities. After all, there’s growing SaaS adoption, security concerns, and operational efficiencies to consider. Additionally, there are economic uncertainties to contend with now. Plus, there’s sky high employee turnover. It all leads to the big question: Where should you focus your 2023 IT spending?

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How to Avoid SaaS Failed Payments: The Ultimate Guide

Chargebee

According to Bain and Co., a customer retention increase of 5% can increase a company’s profitability by 75%. This is exactly why SaaS businesses need to ace customer retention to keep the revenue flowing. While many roadblocks in a renewal process can lead customers to churn, the most hurtful is a ‘Payment Failure’.

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Dec 20 – Customer Success Jobs

SmartKarrot

Role: Head of Customer Success Location: Remote, United States Organization: Givelify As a Head of Customer Success, you will collaborate cross-functionally with Marketing, Revenue Operations, and Data Science/Analytics teams to own, develop, and execute strategies to increase customer retention and lifetime value at scale. Develop a digitally-led, low-touch customer communication/engagement strategy through the customer lifecycle – including onboarding and launch.

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The Schedule and Strategy I Used to Gain 13K+ TikTok Followers and 1M+ Organic Impressions in Just a Few Weeks

Buffer Resources

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. The thought of coming up with fresh and interesting content day after day that would compete with people who literally do this for a living felt impossible.

Strategy 109
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!