Wed.Jan 18, 2023

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Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles?

SaaStr

Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? To overgeneralize, but to give you a pretty rough sense: Sales cycles are very much impacted by the intent of the prospect. Intent varies from High Probability / Intent Opportunities (“I Need to Buy Now” — this exploded during the pandemic) to Very Low Intent and Probability, and this is important to factor in, especially during the earlier days when you’re not as strong as lead scoring and lead management.

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Is the Suite Strategy Right for Your SaaS Startup?

Tom Tunguz

Most massive software companies structure themselves with an office of the CEO, which allocates capital to different business units. Within each business unit, a general manager operates one or more products. There are three paths I’ve seen to achieve this scale: The dominant path of the last ten years: focus on a single product until the company is roughly at $100m in ARR, then build adjacent products.

Startup 314
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“Talk to You in 2025”: When There Isn’t Budget

SaaStr

“Thanks for the discussion, but we’ve have 4 years more on our contract with your competitor. Talk to you in a few years.”. — email forwarded from SaaStr community CEO a little ways back. _. Once you’ve been selling for even a little while, you’ll start to assemble a list of the common “objections” to buying your app. These so-called objections will bother you, not because they are wrong per se — but because they are coming from leads.

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5 Brand Crisis Examples

The Daily Egg

If a hashtag for your brand is trending on social media, you’ve either accomplished something amazing…or your brand is being dragged through. The post 5 Brand Crisis Examples appeared first on The Daily Egg.

Branding 306
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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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5 Interesting Learnings from SentinelOne at $500,000,000 in ARR

SaaStr

So there are Cloud and SaaS companies growing quickly. And then there are just a handful growing like SentinelOne. At almost $500m in ARR, it’s still growing a stunning … 106% (!). Wow. Yes, cybersecurity remains hot, even in these more challenging times. It’s critical to maintain a secure enterprise, great times or tougher times.

More Trending

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10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders David Cancel and Elias Torres (Pod 626 + Video)

SaaStr

Attaining unicorn status can be incredibly difficult. While many startups aspire toward unicorn status, only a few achieve it. Unicorn companies often need to scale quickly to meet the demands of their rapidly growing customer base. But it requires a lot of resources and infrastructure to support the growth. To achieve this level of success, startups need a combination of strong financial performance, innovative products or services, and a favorable market environment.

Scale 246
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The future of learning: Meet the edtech companies leading the way

Intercom, Inc.

Education is not exactly what we would call a tech-driven industry. Despite the influx of new technology and devices making their way into classrooms each year – (permitted or not!) – plenty of teachers and parents remained skeptical about the role technology could play. Enter 2020. The COVID-19 pandemic brought about a seismic shift in education, and all over the world, schools and universities were forced to move their classes online to keep students and faculty safe while making sure educatio

Scale 205
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Temu: What It Is, and Why It Matters

Andreessen Horowitz

Over the past four months, a little-known shopping app has quietly overtaken TikTok, YouTube, and Amazon to become the most downloaded free app in both the Apple App and Google Play stores in the U.S. Launched last September, Temu is … The post Temu: What It Is, and Why It Matters appeared first on Andreessen Horowitz.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Resources

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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A modern primer for retaining customers: Strategies from Intercom, Productboard, and FullStory

Intercom, Inc.

It can be quite a challenge to find and address the points of friction that are chasing your customers away. In our latest webinar , we’ve shared a three-pronged approach to help you drive retention and reduce churn. It’s probably fair to say we’re all a bit obsessed with growth. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies.

Strategy 118
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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. A certain algorithm update doesn’t seem like a big deal. There’s not enough budget to invest in video. Maybe someone in the C-suite has never heard of the sunk cost fallacy. It happens. Here’s the thing: Trends matter.

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How to Get Bookkeeping Clients: 11 Places Where Accounting Leads Are Hiding

CloseSaaS

Feeling stuck for places to find accounting leads? How can you get new accounting clients and sell your services more effectively? Learn 10 pro tips to boost your accounting sales.

Sales 98
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Five things Customer Success professionals want in their next position

ChurnZero

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on Customer Success hiring for SaaS and tech companies nationwide. As a Customer Success recruiting firm, we speak with active and passive job seekers all day, every day. Through our candidate outreach and interactions, we acquire lots of qualitative information about why people are looking to leave their current employer and w

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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PLG Marketing: How Product-Led Strategy Drives Marketing Success

User Pilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers.

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54 Best Sales Prospecting Tools (Free & Paid) for Sales Teams in 2023

CloseSaaS

54 of the best sales prospecting tools (free & paid) for you to use in 2022. Sales tips and practical examples included.

Sales 98
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Will Shrank, Bio + Health Advisory Partner

Andreessen Horowitz

In our quest to back exceptional founders effecting transformative change in our healthcare system, we recognize and embrace the need for partnership with “the system.” To do that well requires a deep understanding of the industry’s esoteric nuance and unintuitive … The post Will Shrank, Bio + Health Advisory Partner appeared first on Andreessen Horowitz.

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8 Best Sales Email Calls-to-Action (CTAs) to Use: Examples & Free Templates

CloseSaaS

Sending a cold email is like stepping into the ring with your prospect. You might throw a few good punches and win their attention in the first round. But if you don’t keep fighting to the very end, you’re ultimately going to lose.

Sales 92
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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CloudKettle: Year 8 By the Numbers

CloudKettle

Transparency. Honesty. Accountability. These are the values that drive us as an organization and that motivate us to continue sharing our annual updates with you. Overall, 2022 was a record year for CloudKettle, as we experienced significant growth in team size and revenue. Before we dig into that, a few caveats (we’re the detail folks […] The post CloudKettle: Year 8 By the Numbers appeared first on CloudKettle.

Revenue 59
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7 Best CRMs for SaaS & Software Companies to Sell Faster in 2023

CloseSaaS

Wondering which CRM for SaaS will work best for you? Let’s talk about why they matter and take a look at the seven best options today.

SaaS 52
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5 Customer Success Newsletters to Subscribe To

ChurnZero

Customer Success newsletters are a great way to stay on top of industry trends and strategies, get tips and tricks to improve day-to-day operations, and even find networking opportunities and events, without having to do all the digging for information across the web to determine what information is valuable and what is not. We have curated a list of the top 5 customer success newsletters for you, so you can get high-quality content delivered directly to your inbox, starting today.

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Jan 18 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Nottingham, England, United Kingdom (Hybrid) Organization: Pacvue As a Customer Success Manager, you will make customers successful by providing high-quality technical support and service. Foster account growth/expansion via new products and markets. Tactical and strategic support for priority accounts and maintain relationships with key agencies and brands.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.