Tom Tunguz

FEBRUARY 5, 2019

The first wave of SaaS is 20 years old. Today, the SaaS model dominates. But we’re seeing the emergence of a different type of next-generation software company. A new wave of companies that is responding to the changing needs of customers by innovating their architecture. Very simply, they liberate the database from the application. In license software, the database ran alongside the application on-prem.

DevOps as a Service 205

DevOps as a Service Software Cloud Innovation 205

Agile Payments

FEBRUARY 5, 2019

How can an ACH Transfer API help your business or SaaS? An ACH Transfer API provides an additional payment option: Using the ACH network allows a business to debit or credit checking and savings accounts.

Payments 129

Payments SaaS Business 129

Neil Patel

FEBRUARY 5, 2019

Facebook engagement is easier and more valuable than you ever imagined. I found this out the hard way. At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads. Sure, I was getting some huge successes. But I was also wasting a ton of money. For example, I once spent $400,000 on Facebook fan page likes. I still feel dumb for that one… The engagement just wasn’t there.

Engagement 112

Engagement Marketing Advertising Scale 112

Andreessen Horowitz

FEBRUARY 5, 2019

Throughout China, Allen Zhang is known as the “father of WeChat” Zhang’s public persona has much the same cultural importance and weight as the American legacy of Steve Jobs.

111

111

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Payments

Divestopedia

FEBRUARY 5, 2019

Are you selling your business? Is your network on board? Are you ready? And what comes next? Find out what you need to do to properly prepare yourself for this life-altering decision.

Business 83

Business 83

Nimble - Sales

FEBRUARY 5, 2019

A sales manager is the face of any company. This is someone who deals with all the clients and shoulders the responsibility of accompanying the client to the final stage of the sales funnel. It is for these reasons that you need to take a very responsible approach to the selection of candidates for this […]. The post What Questions Should You Ask When Hiring a Sales Manager?

Sales Hiring 75

Sales Hiring Management Sales Funnel Sales 75

OpenView Labs

FEBRUARY 5, 2019

A recent study by Invesp found that 44% of SaaS companies are focused on customer acquisition, as opposed to just 18% that are focused on customer retention. The focus on landing new customers makes sense to some degree. At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers.

Churn 66

Churn Revenue SaaS Acquisition 66

BetterCloud

FEBRUARY 5, 2019

BetterCloud was born out of a need to secure critical business data in the cloud. We started in 2011 by focusing on the security and management challenges with Google. In 2016, we expanded to support additional mission-critical SaaS applications, including Slack, Dropbox, and Salesforce. In the last year, our platform monitored over 170 billion events, identified 550 million public files, and automated 2 billion actions — saving companies 67,000 hours of manual work.

Cloud 65

Cloud Software Review Systems Review Technical Review 65

Nimble - Sales

FEBRUARY 5, 2019

Despite the proliferation of social media, email marketing remains one of the most powerful sales and marketing tools for B2B and B2C organizations. Microsoft Outlook is an email category leader, with than 400 million people using Microsoft Outlook to communicate with customers and prospective buyers. But don’t be fooled into thinking that an email client, […].

Social Media 61

Social Media B2C B2B Communication 61

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Innovation

IT World

FEBRUARY 5, 2019

Choosing the right virtual private network (VPN) service is no simple task. A VPN should keep your internet usage private and secure, but not every service handles your data in the same way. Just look at the critiques of notable computer security experts and online pundits to understand the challenge. (Want to know more about VPNs and what they can and can’t do?

Data 56

Data 56

Sales Hacker

FEBRUARY 5, 2019

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Apply here! Why You’ll Love it: You’ll learn an incredible amount about sales and marketing, and you’ll work on creating amazing content with the best minds in the sales world. You will have access to a robust suite of digital marketing tools.

Content Marketing 50

Content Marketing Management Marketing Sales 50

Andreessen Horowitz

FEBRUARY 5, 2019

We’ve written and talked a lot about China as a laboratory for software-based innovation … especially given it leapfrogged the PC era directly to mobile.

Innovation 50

Innovation Mobile Software 50

Zuora

FEBRUARY 5, 2019

Amazon doesn’t have to eat your retail business. Even children’s booksellers can survive. And when you commit to that subscription offering, there’s lots you can do. 1. Getting Pricing ‘Just Right’, 2. Goldilocks’ Return, 3. Be The Bear. The post What Goldilocks Can Teach Us About Fending Off Amazon appeared first on Zuora.

Subscription 45

Subscription Payment Features Pricing Business 45

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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

Payments

Net-Results

FEBRUARY 5, 2019

When talking about conversion rate it’s important to define what exactly you’re converting. If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage, chances aren’t that high that they will make themselves known to you. However, offer a […].

Content Marketing 41

Content Marketing Marketing Engagement Software 41

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

Also like to note there are affiliate links in this post [link] Powerlikes again, Yes I’m going there again, a few years back it was the controversial automation embargo. With the likes of Archie, Massplanner and the notorious Instagress being censored by the mighty power of Instagram. This time around it’s the remarkable Instagram Powerlikes clan who’ve felt the agony, the culprit now is Infinicore.

Payment Services 40

Payment Services Payment Solutions Growth Hacking Payment Methods 40

SaaS Onboarding Emails

FEBRUARY 5, 2019

Hi everyone! Hope you’re having a great week so far. I wanted to send a letter to let you know we’ve got a newsletter, y’all! I’m not a fan of taking business too seriously, so it’s called Get Your SaaS On Board. There will also be some tasteful boat puns. We’ll use the space to discuss all things SaaS onboarding emails weekly. Expect new posts from me, awesome content from other writers + companies, and some exclusive analysis/tips/action items.

Onboarding 40

Onboarding SaaS Business 40

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

Customer support is the most important aspect of your business, and neglecting it is the biggest mistake a company can do. But sadly lot of companies do these mistakes and are literally driving paying clients away. Here’s the list of things you should never do, if you want to keep your customers. Use no-reply email By using no-reply email you are practically saying to your clients: “we don’t want to hear from you”.

Outsourcing Services 40

Outsourcing Services Customer Support Growth Hacking AI 40

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Revenue

Intercom, Inc.

FEBRUARY 5, 2019

Developing a sales strategy is one of the core activities every business will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point you’ll need to find sustainable traction in the market. A well defined sales strategy is your path to meaningful, sustainable growth. Get it right and watch your company’s growth trajectory go up and to the right.

Scale 177

Scale Strategy Sales Underperforming Technical Team 177

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

Image Source: Pixabay Once upon a time, a good bit of text was all that was needed for a great marketing campaign. Then, with the advent of the internet age and social media, images began to creep into the picture. Even images, though, have been largely left by the wayside as a new contender has moved up the ranks to the peak of the marketing pyramid: the video.

Business 40

Business Social Media Growth Hacking Transportation 40

Baremetrics

FEBRUARY 5, 2019

Since the beginning of Baremetrics, especially when we started making our data public through Open Startups , I am regularly asked “What is normal?” around all sorts of data points. This led to the creation of Open Benchmarks , which lets you dig deeper in to all sorts of metrics about the SaaS industry at large. But what it doesn’t really give insight in to is just how much of a slog it can be building a SaaS company.

SaaS 111

SaaS Benchmarks Business Model Trends 111

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

A Talk With Social Media Pros #7 It’s that time of day again where we get to ask some questions to people who have real influence on social media and get to learn a bit about them and how they got there. This week I’m more than happy to have been able to interview no other than Harrison Wain. You might know him by his Instagram name B oxboy , where he makes funny videos and interacts with his 1.5 million followers on a consistent basis.

Social Media 40

Social Media Growth Hacking Entertainment Interviewing 40

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Payments

Totango

FEBRUARY 5, 2019

Fear of customer churn can make you feel you’re standing above a trap door, like the floor could fall away at any moment. But you’re not a passive victim. We believe in data-driven, proactive customer success that lets you take control of your churn risk and strengthen your customer relationships. Reducing churn in this customer-centered subscription economy means placing the customer at the center of everything you do.

Churn 76

Churn Customer Success Strategy SaaS 76

Sales Hacker

FEBRUARY 5, 2019

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. Who could avoid dreaming of those seven-figure deal sizes, 3-year contracts, and trophy logos? We have worked inside organizations that have successfully transitioned from selling into mid-market to selling into Enterprises.

SaaS Payments 58

SaaS Payments Sales Hiring Payments Enterprise 58

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

Photo by rawpixel on Unsplash Debunking one of the biggest problems on social media. I’ve been answering questions on Quora for a while now on my personal account and one I manage for the agency I work for and the questions I get the most of are “is buying followers the best way to grow my social media account?” To which my basic response tends to be something like this: If you want to boast about having thousands of followers to your friends then yes.

Social Media 40

Social Media Growth Hacking Marketing Engagement 40

SaaS Onboarding Emails

FEBRUARY 5, 2019

What’s the point of it all? That sounds like such a dramatic existential question, but it’s one your users are asking (consciously or not). Smart researchers have estimated every person makes upwards of 35,000 choices a day. THIRTY-FIVE THOUSAND. SaaS products can be powerful tools for getting more done in a day, but geez do they have a lot of noise to contend with.

SaaS 40

SaaS Onboarding Travel B2B 40

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Revenue

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

It’s been over a year since the Trump administration repealed the FCC privacy rules ?—?which had required internet service providers to ask permission before collecting personal information. A CMO survey found that between 2016 and 2019, spending on marketing analytics is expected to increase by 66%. The same study also found that almost 44% of companies use consumer data to make marketing decisions about customer acquisition.

Data 40

Data Business Growth Hacking Social Media 40

SaaS Onboarding Emails

FEBRUARY 5, 2019

Wistia knows video?—?but how’s their email game? Series Overview Wistia is a video hosting service targeted at business owners, and they offer a free plan. The emails below were captured over the 30 days after signing up. Day 1.1: Welcome Subject Line: Hey there. Welcome to Wistia! Sender Name: Team Wistia Send Time: Immediately after signup Objective/Content: Get the user to click through to account?

Onboarding 40

Onboarding New CTO CTO Advertising 40