Incredo
JANUARY 7, 2020
What does SaaS lead nurturing exactly mean to your SaaS company? Generally, lead nurturing is building relations with potential clients and preparing them to become your customers. Your aim is to position your company as a reliable partner. So when your leads are ready to subscribe to a similar product like yours, they prefer you over your competitors.
ProfitWell
JANUARY 7, 2020
Every business that sells some type of product or service has a pricing method. Pricing methods are ways of calculating the price of goods and services by taking into account all the factors that can influence pricing strategy. There are four popular pricing methods: cost-plus pricing, competitor-based pricing, demand-based pricing and value-based pricing.
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BetterCloud
JANUARY 7, 2020
This article is excerpted from BetterCloud CEO David Politis’s new book, The IT Leader’s Guide to SaaSOps (Volume 2): How to Secure Your SaaS Applications. To learn more and get a copy, click here. User interactions are the actions your users are taking to get work done—the processes they’re performing inside SaaS apps, the people they’re interacting with, and the data they’re interacting with.
SaaS Metrics
JANUARY 7, 2020
If your company only uses common strategies to build traffic and raise awareness of your product or service, you may see your traffic figures increase. But you won’t be getting the revenue traction you need for your business to grow if you don’t create buyer personas. Your SaaS marketing success could be reliant on the methods you use to build your buyer persona profiles.
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Tom Tunguz
JANUARY 7, 2020
We are 12 years into the longest bull market in US history and this bullishness has powered the venture market. Investors deployed $117 billion in 2019 up from $106 billion in 2018. This market has grown 20% over the last five years. It's been go, go, go for nearly a decade. However, Q4 2019 saw meaningful dip from Q3, but it's too early to say whether it's an aberration, or the beginning of a longer-term trend.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Neil Patel
JANUARY 7, 2020
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.
Sales Hacker
JANUARY 7, 2020
Job hunting can be a minefield. One wrong step, and your chances for a great job can go up in smoke. . This is part 3 of our sales hiring series. In Part 1 we had just begun our journey to fill one of our positions at Sales Hacker, and we shared how we got over 375k views on our job posting. In Part 2 we shared our selection process. In this part I’ll share the do’s and don’ts to follow on your LinkedIn profile that I learned from going through the 150+ applications, and I’ll explain how to get
Totango
JANUARY 7, 2020
Onboarding is an opportunity to set your customer up for success. It is the first glimpse they get of your product and your team, and your first chance to demonstrate how you can help them meet their business goals. Your customer onboarding workflow should guide you through the process of helping your customer integrate the product into their daily business activities so they can start achieving their goals.
FastSpring
JANUARY 7, 2020
Businesses live and die by reviews; nobody buys anything anymore without reading the reviews first. And we’re not just talking about consumer goods. We’re talking about the B2B market too. According to Demand Gen Report’s 2018 B2B Buyers Survey , 65% of buyers rate B2B software service reviews as “very important” when evaluating a setlist of solution providers.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Totango
JANUARY 7, 2020
Product update Jan 7, 2020 . Happy New year! I hope you all had a great time celebrating the new year with friends and family. . At Totango, we’re also celebrating our first release of the year. We are excited to continue bringing value to our customers and efficiency to your team. . In the next few weeks we will hold our quarterly webinar in which we will share the plan for the quarter and the high level themes for the year.
Nimble - Sales
JANUARY 7, 2020
As a business owner or a decision-maker in a company, you know how crucial customer relationships can be to success. When a customer is happy and satisfied, they are not only likely to buy more products from you but also tell others about your product when asked for a recommendation. So, implementing a customer relationship […]. The post 10 Tips For Choosing The Right CRM Software For Your Business appeared first on Nimble Blog.
SaaS Metrics
JANUARY 7, 2020
If you own a property where you have to build your house or a business premise, you know the effort it takes to keep it maintained and safe for a long time. A roof overhead is everyone’s dream, and those who fulfill this dream have a more goal hanging over their heads. To keep the property safe and secure. Installing a fence around your property or adding a driveway gate has now become a necessity for modern house owners.
CloudKettle
JANUARY 7, 2020
Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market. The post NEW eBook: Revenue Operations Playbook 2020 appeared first on CloudKettle.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
ChurnZero
JANUARY 7, 2020
CS Platform Increases Team Efficiencies and Optimizes Trial-to-Paid User Conversions – A Success Story. RFP360 was founded to help customers develop strategic RFP processes that deliver results. As the only full-circle RFP management solution for issuers and responders, the platform simplifies the proposal process for businesses around the world. The company’s innovative technology and procurement expertise help organizations cut their project response time in half.
ProfitWell
JANUARY 7, 2020
Today, a 2019 year in review. Plus, a SaaS founder drops the knowledge while Disney+ viewers drop their subscriptions. Your top subscription news. New year, old lessons. Like me, you might be sick of those “new year, new me” posts. So instead, we're looking back—reflecting on 2019 as a whole. Well, actually, Dan Martell is looking back. Dan, the self-proclaimed chief instigator, serial entrepreneur, and investor—and a good friend of ProfitWell—sat down to record the wild adventures he’s been on
Sales Hacker
JANUARY 7, 2020
The post Josh Braun’s Top Plays to Book More Qualified Meetings in 2020 appeared first on Sales Hacker.
Andreessen Horowitz
JANUARY 7, 2020
I first met Vineeta fifteen years ago. She was then an undergrad in one of the most challenging graduate-level classes at Stanford—Chem 275, Advanced Statistical Mechanics. Students dreaded this famously difficult class, which I was teaching. Less than a month … The post Vineeta Agarwala appeared first on Andreessen Horowitz.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
OPEXEngine
JANUARY 7, 2020
If there’s one thing a finance professional can do forever, it’s analyze stuff. We’re never short of data to analyze, and there are always more details to be ironed out. We love analyzing stuff so much that we almost forget the purpose of doing the analysis. The purpose is to improve business performance through improved decision-making. That means that the analysis must produce an outcome that can be presented and discussed with business leaders.
SaaStr
JANUARY 7, 2020
Auren Hoffman is the CEO of SafeGraph and Co-Founder and former CEO of Live Ramp. Hear his top tough management lessons and mistakes he learned along the way to founding what is now a $3.8 Billion company. Live Ramp, a middleware company that connects marketing applications was acquired by Acxiom in 2014 for $310 million. Want to see more content like this?
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