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How to Think of R&D Spend

Andreessen Horowitz

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.

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10 Social Media Tips for Restaurant Marketing

Neil Patel

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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How to Get Started With Video Marketing

Neil Patel

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145
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How to Streamline PHP for SEO

Neil Patel

Many of us content marketers use WordPress for its simplicity and ease of use. However, this flexibility is what gives developers room to work without too many restrictions. The goal of every SEO, site builder, and creator is to develop a website that is engaging, simple, entertaining, and effective at a certain goal.

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How to Improve Customer Perception [+ Examples for SaaS]

User Pilot

It includes how customers view the quality, value, and reliability of a brand’s offer, and it’s heavily influenced by marketing, word-of-mouth, and personal experiences. poor customer service) can harm a business’s reputation. Competitive advantage : Good perceptions help a SaaS company stand out in a crowded market.

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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Neil Patel

Top features include: streamlined process to help put your event together quickly no user limits mean you can put a strong team together to work on your event streamlined registration to maximize attendance. Put a team together that shows off the best aspects of your business. Develop a Marketing Plan. Email Marketing.