Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Social Media 99

Social Media Entertainment Entrepreneurship Interviewing 99

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

B2C 144

B2C Marketing Advertising Branding 144

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

Tom Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. Game shows, sitcoms, and drama for after-dinner entertainment. What is the right type of content to create? I asked her.

Content Marketing 111

Content Marketing Marketing Entertainment Acquisition 111

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 114

Marketing Social Media Artificial Intelligence Advertising 114

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Buffer Resources

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 123

Social Media Entertainment Trends Branding 123

Buffer Resources

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 116

Social Media Entertainment Trends Branding 116

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. And these tools aren’t optimized to get marketers the best performance from their campaigns. But not all AI is created equal. (Or,

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Another 33% said they aren’t sure if their marketing efforts are paying off. Marketers aren’t just struggling to invest time in creating great campaigns. Too expensive.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

Intercom, Inc.

DECEMBER 17, 2020

Eve Bulman Murphy, Senior Manager of People Development. In today’s episode, we chat to some of the people behind the scenes who’ve had to rethink how their teams operate. Today we’ll hear from: Stanley Keegan, Recruiter. Padraig Monks, Facilities and Security Program Manager.

Entertainment 210

Entertainment Customer Support Onboarding Development 210

Buffer Resources

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Payments 100

Payments Payment Methods Marketplace as a Service Payment Services 100

How To Buy Saas

MAY 17, 2022

Email marketing strategies are a way of arrangement of technical solutions that can improve marketing that including sending commercial and promotional messages or information to a broad group of people using emails. What is an email marketing strategy? Why is having email marketing strategies so important?

Strategy 52

Strategy Marketing Merchant Services Social Media 52

Neil Patel

SEPTEMBER 3, 2021

Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing. The key to marketing an event is engagement, and one of the best ways to do this is through email. Social Media.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

SaaStr

JANUARY 26, 2023

Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Approach marketing as a whole, where all efforts can create something more significant than the sum of its parts. Marketing teams can scale up SEO-optimized content infinitely.

Scale 38

Scale Entertainment Marketing Construction 38

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

Neil Patel

MARCH 10, 2021

You can make this a general knowledge, entertainment or history, or news-based question. You can then develop channels. The post 15 Virtual Team Building Activities Your Marketing Team Will Love appeared first on Neil Patel. However, you’ll want to keep these short and sweet. Question of the Day. On This Day in History.

Marketing 142

Marketing Cost optimization & reporting Company Culture Entertainment 142

Blulogix

FEBRUARY 9, 2024

Creating a Monetization Framework For Your Business Download the Whitepaper The Rise of Subscription Models Subscription models have gained immense popularity across various industries, from software and entertainment to retail and services.

Payments 59

Payments Payment Features Subscription Payment Services 59

Intercom, Inc.

JULY 11, 2018

A strong understanding of the outcome customers want , and how they currently get it, is essential for you to succeed in product development. Maybe your customers want to be entertained, or spend more time with their friends, or understand what projects teammates are working on, or maybe they want to project growth for their business.

Payment Methods 205

Payment Methods Payment Solutions Entertainment Technical Review 205

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. That makes video a must-have in your marketing strategy. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023. Search is like the front door to your website.

AI Search 144

AI Search Trends Artificial Intelligence AI 144

Practical Advice on SaaS marketing

MAY 7, 2013

Like most conventional wisdom, ideas about the "best" way to market software-as-a-service (SaaS) solutions make sense for some companies. See "Free trials don't always make sense." ) Certain social media make sense; others don't Conventional wisdom also points to social media as a "must do" SaaS marketing tactic.

Marketing 124

Marketing Social Media SaaS Entertainment 124

Andreessen Horowitz

DECEMBER 4, 2023

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.

Underperforming Technical Team 119

Underperforming Technical Team Benchmarks CTO Hire New CTO 119

Neil Patel

APRIL 23, 2021

It’s coming, too, along with a host of exciting business and marketing opportunities. There are many different ways this plays out, but as the technology develops, the opportunities explode. In so many ways, it is the future of marketing. Are you ready for X reality? What Is X Reality? X reality is short for extended reality.

Business 123

Business Entertainment Scale Branding 123

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For marketers, that data can be gold. Entertainment was another balm in a complicated year. Top Trends from the 2021 Google Search Trends Report.

Trends 115

Trends Entertainment Technical Review Branding 115

OpenView Labs

MARCH 10, 2021

Marketing is always in a state of evolution. And that evolution is even more accelerated when the industry being marketed is also undergoing transformative disruption. I had the chance to speak with Lisa for our new BUILDing To Boss podcast , and she shared what she thinks lies ahead for marketing. Marketers must embrace data.

Construction 69

Construction Marketing Entertainment Machine Learning 69

Buffer Resources

APRIL 16, 2024

We were able to interact with customers to help them make purchasing decisions, give them styling ideas, and understand more about what they’re looking for to tailor our merchandising and product development in the future.  It’s an opportunity to double dip with our marketing.

Social Media 103

Social Media Scale Sales Strategy 103

Andreessen Horowitz

SEPTEMBER 25, 2023

While a lot of the focus today is on the development of foundational large language models (LLMs) , the transformer architecture was invented only 6 years ago, and ChatGPT was released less than a year ago. Market transformations aren’t created with economics that are 10x better. Entertainment is this $2T a year industry.

Artificial Intelligence 138

Artificial Intelligence AI Scale ChatGPT 138

Buffer Resources

OCTOBER 16, 2023

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for yourself. Developing content pillars achieves several goals for creators. That’s where the Content Pillar Ideation system comes into play for developing your content pillars.

Social Media 123

Social Media Venture Capital AI Search Banking 123

Sales Hacker

MAY 24, 2021

Whether you’re sales or marketing, putting out content is a never-ending task, a mountain with no peak. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. Entertaining? You need to target your niche, answer questions; you need to tell a story.

Marketing 71

Marketing Sales Underperforming Technical Team Social Media 71

OpenView Labs

JUNE 29, 2020

I work with marketing and technology executives at global brands to help them organize the resources they need to create personalized communications for their customers and prospects. This means organizing resources in a way that gives marketers the ability to respond to demand from new and unexpected consumer segments and market events.

Marketing 53

Marketing Travel Leadership Technical Review 53

Blulogix

FEBRUARY 9, 2024

Market Responsiveness: Subscription models grant businesses the agility to respond swiftly to market changes. Whether it’s adjusting pricing, introducing new features, or pivoting services, subscriptions provide a platform for dynamic market engagement.

Business Model 52

Business Model Subscription Payment Features Business 52

Buffer Resources

MAY 2, 2024

These niches include:   Making money online, digital marketing, personal finance, educational content (tutorials, courses, lectures, etc.), Promote affiliate products Affiliate marketing is the promotion of products and services for a commission on each sale. This can be with educational or entertainment content.

Payments 79

Payments Payment Methods Social Media AI Search 79

Buffer Resources

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement.

Social Media 94

Social Media Entertainment Trends Branding 94

FastSpring

JANUARY 17, 2023

Most companies need a variety of recurring billing models and trial types to accommodate different products and different target markets. FastSpring developers are always available to help you build the perfect solution and answer any questions you may have. What markets are the most successful and which ones have more potential?

Payments 95

Payments Payment Features Payment Methods Payment Services 95

Buffer Resources

JULY 4, 2023

I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter. I’ve wanted to work for myself for as long as I can remember. Plus, it’s work that’s fun!

Sales Hiring 96

Sales Hiring Business Entertainment Trends 96