SaaStr

JUNE 14, 2023

In this blog post, we will delve into the fascinating journey of UiPath, a pioneer in robotic process automation (RPA) software that has revolutionized how enterprises automate repetitive tasks. From a marketing perspective, it was a flop. That evolution was the result of listening to customers’ needs.

Scale 207

Scale Artificial Intelligence Technical Review Software Review 207

User Pilot

NOVEMBER 20, 2023

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. While product managers are more customer and business-centric, technical PMs focus on the technical development and implementation of solutions.

Management 90

Management Software Development Engineering Market Research 90

User Pilot

MARCH 19, 2024

Thanks to that, the development team can collect user feedback and test the feature before rolling it out to all users. When new feature ideas are successfully validated , the development team starts building the feature. A feature rollout is a software development technique involving a gradual release of new features and updates.

Software Development 90

Software Development Scale Development Benchmarks 90

User Pilot

SEPTEMBER 29, 2023

The main responsibilities of growth teams are user onboarding optimization , user engagement, conversion rate optimization, user education, and data analysis. What’s the difference between a growth hacker and a growth marketer? Difference between growth vs marketing team?

Scale 100

Scale Software Review SaaS Technical Review 100

SaaStr

MARCH 20, 2019

Jeff Lawson is the Founder & CEO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. Last year Twilio acquired SendGrid bringing email into one seamless customer engagement platform. Harry Stebbings: Can you guess? Jeff Lawson: Sure.

Underperforming Technical Team 123

Underperforming Technical Team Development Software New CTO 123

User Pilot

MAY 7, 2024

Capturing audiences to engage with your product is one thing — but to keep that same audience engaged is another thing entirely. In-app messaging is the hottest new method of customer engagement , with SMS and email engagement campaigns taking a secondary role. Here are 10 of the best in-app messaging platforms in 2024!

Software Review 82

Software Review Technical Review Software Scale 82

Incredo

NOVEMBER 19, 2019

You will find articles that cover topics from branding to pricing and from developing your product to marketing it. If you have an MVP, you have developed your core product feature and are ready to get feedback from initial users. How To Deal With Software Development By Embracing The Slow Down Strategy , Incredo.

Scale 188

Scale Sales Hiring SaaS Software Development 188

Subscription Flow

APRIL 1, 2024

Keeping all that in mind, this blog will detail how a merchant of record can help various businesses, such as software development companies, digital media companies, electronic book publishers, alongside online education providers, by handling taxes, managing transactions, avoiding fraud, and enhancing customer experiences.

Merchant Services 84

Merchant Services Payment Services SaaS Payments Payment Methods 84

User Pilot

OCTOBER 26, 2023

It also helps justify software implementation costs, decide between in-house and third-party solutions, and assess software performance. For custom software development in-house, consider factors like development, implementation, maintenance costs, staff onboarding , and missed opportunities.

Outsourcing Services 98

Outsourcing Services Software Outsourced Development SaaS 98

Totango

OCTOBER 12, 2022

While acquiring new customers is essential, ongoing development and deepening of relationships with existing customers is also vital for growth. We can see this development in our recent survey. We can see this development in our recent survey. Developing a winning strategy.

Customer Success 111

Customer Success Churn Enterprise Trends 111

User Pilot

APRIL 30, 2024

TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates. Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources.

SaaS Payments 80

SaaS Payments Payment Services Payment Methods Payment Solutions 80

User Pilot

APRIL 7, 2024

TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research. Develop the product roadmap. Design UX and push for development. Oversee product development and design.

Management 40

Management Software Review SaaS Technical Review 40

Kraftblick

JUNE 26, 2019

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). Illustration of a content marketing funnel.

Outsourcing Services 76

Outsourcing Services Content Marketing Outsourced Development Software 76

Neil Patel

AUGUST 24, 2021

We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. Professor Jonah Berger researches marketing at the University of Pennsylvania. But he’s not studying the science of advertising or market research. Viral marketing. His secret?

Marketing 145

Marketing Social Media Branding Advertising 145

User Pilot

MARCH 27, 2023

Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs.

Underperforming Technical Team 94

Underperforming Technical Team SaaS Churn User Experience 94

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet.

Sales Hiring 91

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 91

Panintelligence

FEBRUARY 7, 2024

Because skillfully using data can create real value—not to mention capture market share. Since its debut in the 1980s, no-code has changed the game when it comes to developing applications—and launching them at speed. But the same isn’t always said for customer-facing employees—sales, marketing, even operations.

Outsourcing Services 52

Outsourcing Services Outsourced Development SaaS Underperforming Technical Team 52

User Pilot

JULY 18, 2023

Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams. Wireframing and prototyping software aids in designing and validating product UI and interaction flows. Best product management software tools. Use a free trial and book a demo whenever possible.

Software Review 86

Software Review Software Management Azure 86

User Pilot

JANUARY 15, 2024

You can utilize Userpilot to create SaaS dashboards with behavioral, adoption, and engagement for your product or users. You could track goals for various stages of user engagement , such as onboarding, activation, adoption, retention, and even account expansion. Click here to get your free Userpilot demo today! Usage monitoring.

Metrics 88

Metrics SaaS Customer Lifetime Value Retention 88

User Pilot

DECEMBER 21, 2023

These podcasts can deliver you the latest developments and news in an audio format you can listen to while driving or walking a dog. This level of engagement ensures the podcast remains relevant and tailored to its audience’s interests. Each episode is tailored to a wide audience, from marketing executives to educators.

Artificial Intelligence 83

Artificial Intelligence Technical Review AI Technology 83

Neil Patel

OCTOBER 19, 2020

Finding the right software for your business and team is a different story entirely—which is why I created this guide. After extensive research and testing, I narrowed down the top five agile project management tools available on the market today. There are solutions on the market made for small teams with a handful of users.

Payment Solutions 118

Payment Solutions Management Payment Services Technical Review 118

User Pilot

APRIL 26, 2024

You’re looking to track your customer data and build your sales and marketing efforts around it. Do that by choosing the right customer tracking software for your business. However, it’s not easy to pick a tool among a myriad of tools available on the market. Track your user engagement. Event tracking.

Software Review 85

Software Review Software Scale Systems Review 85

User Pilot

AUGUST 23, 2023

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders.

Technical Advisors 78

Technical Advisors Data Analysis Technical Review Software Review 78

User Pilot

APRIL 11, 2023

It’s important to develop a customer insight strategy for several key reasons… First and foremost, the better you understand customer insights, the deeper your understanding of customer behavior. Customer insights will enable you to personalize the user experience , which ultimately reduces the time to value and boosts engagement.

Strategy 79

Strategy Interviewing Development User Experience 79

Sales Hacker

JANUARY 3, 2022

Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. Salespeople are pushed to spend 100% of their time engaging leads and closing deals. The Agile movement emerged first in the world of software. Develop T-shaped professionals.

Sales Enablement 101

Sales Enablement Scale Sales Hiring Outsourcing Services 101

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. What resources and team does one need to engage with an interactive content strategy? What does interactive content mean?

Scale 193

Scale Sales Hiring Marketplace as a Service Mobile 193

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. But without an engaging, persona-based approach, many of them might just be spinning their wheels on lead generation. In short, it’s important that marketers stay on target.

Scale 68

Scale Marketing Sales Hiring Benchmarks 68

User Pilot

JANUARY 30, 2023

Becoming aware of the product's existence through branding and marketing campaigns. Experiencing the value of the product and engaging with a core feature. Installing chatbots on your website to engage leads, like Hubspot. Adding interactive walkthroughs to make the onboarding process more engaging, like Kommunicate.

Technical Review 83

Technical Review Software Review Underperforming Technical Team Education 83

User Pilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? feature usage), digital marketing data (e.g., social media engagement or email click-through rate), or feedback data (e.g., What’s digital analytics? What is digital analytics?

Data 79

Data Social Media Customer Lifetime Value Acquisition 79

User Pilot

JANUARY 29, 2023

Clearly define the responsibilities of agile team members, especially when transitioning from Waterfall development. This is different from traditional waterfall project management, where software development happens over a long period in large batches. That’s what sets the direction for the whole development process.

Management 91

Management Software Review Technical Review Benchmarks 91

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Enablement, SaaS and Growth

MARCH 23, 2020

OKRs were first developed by Andy Grove, former CEO of Intel, and they consist of a clearly defined goal (objective) and measures to track achievement of that goal (key results). Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JULY 17, 2023

They lead a team that consists of developers and designers. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. A product team structure is how a business organizes the product team to best support software development. Product Team Roles.

SaaS 79

SaaS Scale Leadership Customer Lifetime Value 79

Frontegg

JULY 22, 2021

Software-as-a-Service (SaaS) applications are reaching 100% adoption as the world gravitates towards working from home and digitized online services. But this space is metamorphosing with the rise of SaaS self-service, the new standard in software development. As the saying goes – numbers don’t lie.

Technical Review 97

Technical Review Payment Features Scale SaaS 97

User Pilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data 60

Data User Experience Churn Retention 60

User Pilot

JULY 28, 2023

A fake door MVP involves having a clickable component in your UI that captures interested users (even when you’ve not started developing that particular feature). Finally, a simple mockup you launch on a crowdfunding platform can be an effective marketing strategy. High-fidelity.

Marketplace as a Service 71

Marketplace as a Service Social Media Development Machine Learning 71

User Pilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? Why do developers overengineer software products? Book the demo!

Underperforming Technical Team 85

Underperforming Technical Team Management Interviewing Scale 85