Unbounce

MAY 19, 2020

That’s the dictionary definition, anyway.) If your product offers an immediate solution to the challenges of the new normal, you may also want to place that message front and center on your website. Use engaging, human imagery. But what does that actually mean? What Should You Avoid? We’re all in this together.

New CTO 145

New CTO Branding CTO Social Media 145

OpenView Labs

OCTOBER 5, 2021

When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We One of the first things I learned from Sean was that if you have ten developers on your team, put five on new product and the other five on new-user activation,” she says. Always be activating.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Obviously, you should definitely jump at opportunities like this. See the difference?

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Audacix

JANUARY 1, 2019

Whether you're about to implement DevOps or for ways to optimise it within your team, you must remember that DevOps is all about discipline and is definitely no magic bullet to doing it right from the outset or to fixing your perceived issues in one fell swoop. But the "configurable" part of this best-practice is just as important.

DevOps as a Service 75

DevOps as a Service Cybersecurity Scale New CTO 75

Unbounce

JUNE 24, 2020

I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Definitely not. Yosem Reichert-Sweet, CTO, Unbounce. Chatbots can be a lot more personable than asking your visitors to fill out a form, and interacting with them can foster engagement.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

Audacix

JULY 18, 2022

There is definitely no magic bullet to doing it right from the outset or to fixing your perceived issues in one fell swoop. Get DevOps tools to automate functional testing DevOps without automated software testing is like racing a Ferrari with the handbrake engaged. Get Cyber Chief Free Trial Idea 5.

DevOps as a Service 52

DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52

SaaStr

JANUARY 17, 2020

What can they do to enforce a sense of urgency when signing new clients? Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. Where do founders make mistakes in negotiation?

CTO Hire 133

CTO Hire compliance Scale Startup 133

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Watch Cyrus’ full talk, SEO Success: The One Engagement Metric to Rule Them All. Speechless. But fear not!

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

JANUARY 10, 2020

In the early days, partnerships can be a distraction, how does Bob determine between right and wrong when determining whether to engage in a partnership? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? 298: Startup success is not exclusive to Silicon Valley. Yep, we did that.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

Chargify

OCTOBER 4, 2017

Looking back at their own experiences, Sonnenberg has this advice for new subscription-based startups: “Start with Stripe + Chargify. Common issues of the billing bottleneck include: Not having correct billing in place when new products launch. Robert Kern, CTO & Co-Founder, PredictHQ.

Merchant Services 51

Merchant Services Subscription Payment Features SaaS Payments 51

Sales Hacker

NOVEMBER 16, 2023

Going beyond the ICP Knowing your ICP definition is only half the battle in the sales process. An ICP definition is a great way to assess who your best fit customers are, but an ICP doesn’t consider how that customer makes purchasing decisions. Examples: CTO, COO, CFO. Buying software is more complex than ever.

Part-Time VPE 87

Part-Time VPE Technical Review Forecasting Software Review 87

Sales Hacker

SEPTEMBER 8, 2020

All you’ve got to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, oh, and do all of this with less time, okay? Our second sponsor is Outreach , the number one sales engagement platform. Sales enablement is easy. The result?

Scale 71

Scale Artificial Intelligence Sales Recruiting Consulting 71

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 168

Scale Enterprise Scaling Sales Hiring 168

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 147

New CTO Sales Hiring B2C CTO Hire 147

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 220

Part-Time VPE Technical Cofounder CTO Hire New CTO 220

SaaStr

AUGUST 15, 2020

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Really excited for engaging discussion on something I’m passionate about, the future of the customer. I’m sure many of you use New Relic. Jay Snyder: Yeah.

Payment Methods 197

Payment Methods Merchant Services Scale Payments 197

Unbounce

NOVEMBER 20, 2019

As we explored new ways to help you convert more, Unbounce kept running up into the limitations of A/B testing. From the initial hypothesis, what to test, isolating just one item to test, calculating the duration of time you need, and interpreting results, it’s no joke and definitely not for everybody. Looking to get wild?

Machine Learning 111

Machine Learning Artificial Intelligence Marketing New CTO 111

Sales Hacker

SEPTEMBER 29, 2020

Major challenges facing a new CEO [19:40]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. Show Agenda and Timestamps. Show Introduction [00:10]. Check them out.

Scale 107

Scale CTO Hire Scaling CTO Coach 107

SmartKarrot

OCTOBER 29, 2021

Definition of C-Suite. In an emerging industry, if your customer success team is a relatively new addition within a business, there is an enormous amount of grafting to be done to prove your team’s worth with the company. So, what exactly has resulted in this change in the SaaS industry? Let’s try to find that out in this write-up.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

Neil Patel

JULY 7, 2021

Is it something we just have to continually improve and build on as new opportunities roll out? As new options roll out, keeping customer experiences seamless and continuous across all digital platforms grows is highly important. Just as important as a definition of what a digital experience platform is what it’s not.

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

SaaStr

DECEMBER 13, 2019

Definitely working on it. And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. Is that a new innovation in org structures and the remit of the role? Yousuf Khan: Well, it’s definitely evolved over time. What would you advise?

Technical Advisors 157

Technical Advisors Scale Technical Review Payment Solutions 157

SaaStr

FEBRUARY 28, 2020

Karl has been in every interview for every new hire for the first 6 years of the business, why? He had worked as a CTO at a startup when he dropped out of school. Do you think that’s a luxury that maybe only larger companies with more elastic budgets should engage with, advice wise? So why were you so engaged for so long?

Sales Hiring 217

Sales Hiring Scale CTO Hire CTO Coach 217

Intercom, Inc.

JULY 21, 2022

For Slack, that was clearly the engineering and dev communities, who love new tools. They love new ways of working and were happy to bring Slack into their functional teams and say, “Let’s experiment with this new way of working.” And it was very successful. Product can do a huge amount there.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

OCTOBER 16, 2020

When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * Why does Paul believe that the builders are the new pro athletes? In a COVID world, where employee appetite is actually pretty high to try new tools. How will the structure of orgs change around them?

CTO Coach 173

CTO Coach Sales Hiring Software Review CTO Hire 173

Upscope

JANUARY 5, 2020

Al Ries definition: " Positioning is not what you do to the product; it’s what you do to the mind of the prospect. Wikipedia Definition : " Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Create a new category.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Sales Hacker

OCTOBER 13, 2020

All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money. Second sponsor Outreach , the number one sales engagement platform. I spend probably three to four hours a day, personally recruiting users and engaging with users.

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

SaaStr

MARCH 3, 2020

I do think some companies definitely will top people too early. QUESTION 6: My company is a very technical product and somebody serious software and it’s a new category you were creating like scratch. New category. Engagement with the lower level kind of end user people. So he’s the CTO? Oh, she does.

Sales Hiring 155

Sales Hiring Sales Recruiting Scale CTO Hire 155

Frontegg

FEBRUARY 1, 2023

We have shortlisted the top full-stack developer events you should consider attending to learn about the latest trends, engage with influencers, and improve your networking. LeadDev New York March 14-15, New York Tickets: Basic LeadDev Pass – $1499 LeadDev is almost here.

VP of Engineering 59

VP of Engineering Development Cybersecurity New CTO 59

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.

Technical Advisors 157

Technical Advisors Scale Sales Hiring Sales Recruiting 157

Chart Mogul

JULY 14, 2017

In other words, Freemium leads to a big influx of new accounts, which leads to performance problems, impacting the whole platform (a great way to anger your loyal paying customers!). I quizzed ChartMogul’s CTO on this, as he’s far more qualified on the topic than myself. By definition that makes me a BAD Freemium customer!

Pricing 53

Pricing SaaS Scale New CTO 53

Sales Hacker

MARCH 25, 2019

This week on the Sales Hacker podcast, we interview Simmone Taitt , CEO of HeartSpace Consulting , and a longtime sales leader and consultant in the New York community. They are the leading sales engagement platform. I’m an advisor at some of the best tech accelerators here in New York. Our second sponsor is Outreach.io.

Sales Hiring 68

Sales Hiring Revenue CTO Coach CTO Hire 68

SaaStr

MAY 2, 2019

Vlad : Definitely technologist. And my retort was, for the first year, basically, well they’re the team that’s got my here so I’m going to stick with it, which I did for a year and then we kind of started turning around a little bit and saying, look, yeah, but are we growing as fast as we could be given the new reality of the ground?

Scale 144

Scale Business Sales Hiring CTO Hire 144

Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Click To Tweet.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

SaaStr

AUGUST 22, 2020

And in major hubs like San Francisco and New York, what we’re doing is helping create the vision for a more experiential space, almost like a cafe where they can come and go as they want, they can bring clients, they can bring customers. We’re already in this like a new gen.” This is a new workflow, isn’t it?

Sales Recruiting 147

Sales Recruiting Cloud CTO Hire Scale 147

Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. Tweet this quote.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

Outseta

NOVEMBER 19, 2019

From the perspective of the consultant, the success of most consulting engagements hinges on clear expectation setting from the get-go. Just as a CTO may have to explain the importance of technical projects to a CEO, the CMO needs to educate the CEO on the various ways marketing can drive their business. Look for a new team.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Sales Hacker

NOVEMBER 4, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Go to vidyard.com/saleshacker for more information.

Scale 43

Scale CTO Coach Cloud New CTO 43