30+ Tough Learnings from Losing a Top Customer
SaaStr
JANUARY 12, 2022
And you lose renewals when you didn’t engage enough of the stakeholders. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Hire that person, and make sure they are someone the top customers can really trust and count on. A good one. More on that here. Point #2 is key.
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