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30+ Tough Learnings from Losing a Top Customer

SaaStr

And you lose renewals when you didn’t engage enough of the stakeholders. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. Customer concentration is definitely a risk, but sometimes one worth taking. A good one. isn’t enough in the enterprise.

CTO Hire 272
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SaaStr Podcast for the Week with Automation Anywhere and Algolia — January 17, 2020

SaaStr

What can they do to enforce a sense of urgency when signing new clients? What do CIOs really want to see in the form of security and compliance? How can startups clearly and articulately present their plans for security, compliance and change management? One, I loved having him on the show and we have so much left to discuss.

CTO Hire 132
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

In the early days, partnerships can be a distraction, how does Bob determine between right and wrong when determining whether to engage in a partnership? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? 298: Startup success is not exclusive to Silicon Valley. Yep, we did that.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Really excited for engaging discussion on something I’m passionate about, the future of the customer. I’m sure many of you use New Relic. Jay Snyder: Yeah.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Al Ries definition: " Positioning is not what you do to the product; it’s what you do to the mind of the prospect. Wikipedia Definition : " Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Create a new category.

Strategy 128
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SaaStr Podcasts for the Week with Justin Bedecarre, Jen Nguyen, Jason Lemkin, and Aaron Levie

SaaStr

And in major hubs like San Francisco and New York, what we’re doing is helping create the vision for a more experiential space, almost like a cafe where they can come and go as they want, they can bring clients, they can bring customers. We’re already in this like a new gen.” This is a new workflow, isn’t it?

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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. I was like, “Yeah, I was definitely thinking about emailing someone and saying, “Let’s put in on the roadmap for next year.””