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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Podcast Full Interview : Audio Listen online or find it on more podcast services. Clever ways to approach digital advertising in your game marketing.

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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. Now you’re wondering: Is there more to the definition of Pricing Erosion? What usually causes it? And how can you avoid it? What is Pricing Erosion?

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. Note: I am blatantly stealing Brandon Chu’s platform definitions for this.

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers. Learn More What are ISVs?

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Yes, the tech giants could develop the software these micro startups are making, but by the time it’s ready for market, a competitor might have rolled a similar product out and taken all the glory. It’s usually much cheaper to acquire a startup that has done the legwork than get an idea internally developed. Micro Acquire.