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Cómo equilibrar las acciones de branding en la era de bajos presupuestos de marketing SaaS

Entrepreneur - SaaS

¿Cuál es la importancia de equilibrar las estrategias de crecimiento y de marca para las empresas de SaaS? De una mentalidad de "crecimiento a toda costa" a un enfoque más sostenible, una estrategia de marketing integral debe combinar resultados con la creación de marca.

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Mapa de mercado do panorama de crédito no Brasil

Andreessen Horowitz

Dando continuidade a nossos artigos sobre mercado de capital de dívida, decidimos nos deter um pouco no estudo do panorama de crédito no Brasil. Nos últimos anos, percebemos um aumento considerável do número de fundos, … The post Mapa de mercado do panorama de crédito no Brasil appeared first on Andreessen Horowitz.

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10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters (Pod 590 + Video)

SaaStr

UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters have a few suggestions. I always look at retention – and one of the best ways to retain a customer is to make things easy and intuitive.” – Alfonso de la Nuez. Silicon Valley isn’t a place; it’s a mentality.” – Alfonso de la Nuez.

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A importância de personalização e planejamento em Plays de ABM

SaaSHolic

Tanto que já publiquei dois artigos anteriores em torno dos fundamentos de ABM: O que é ABM e porque faz sentido em vendas Enterprise e também sobre Como construir um ICP (ideal customer profile) de verdade , focando em contas. Apesar de objetivos diferentes, Plays sempre trabalham no acúmulo de uma moeda comum: Engajamento. —

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Are You Ready For Predictive Analytics?

Speaker: Anita Lauper Wood, Product Strategist

How to de-risk predictive analytics such as how to avoid a lawsuit that might come out of bias in data and algorithms. Join Anita Lauper Wood, Product Strategist, for a valuable session for product and technology leaders who want to learn: Case studies showing value derived from predictive analytics.

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A era das plataformas — e dos novos modelos de distribuição no mundo SaaS

SaaSHolic

Em 2004, o mundo da tecnologia viveu um evento que viria transformar a nossa forma de nos relacionar com amigos, comprar, expressar opiniões, compartilhar emoções, enfim, “socializar”. Isso permitiu com que a empresa se posicionasse como um dos líderes globais em oferta de publicidade online, e é hoje o maior veículo de mídia social do mundo.

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Women in Tech – Female CxOs Share their Challenges in Tech Startups – with Melissa Kwan, Alice de Courcy, Maja Voje, Laura Erdem & others

User Pilot

Keep reading to learn from the inspiring stories* of: Melissa Kwan – CEO and founder of ewebinar Alice de Courcy – Group Chief Marketing Officer at Cognism Maja Voje – Best-selling Author of GTM Strategist , Go-To-Market Advisor & Mentor to +400 tech startups inc. And I just let the product speak for itself.

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The Future of Product Management

Speaker: Carlos Gonzalez de Villaumbrosia, Founder and CEO of The Product School

From expectations to technology, tools, and leadership, the CEO of the Product School, Carlos Gonzalez de Villaumbrosia, will detail the trends that are shaping the future of Product Management. In this webinar you will learn: The Top 5 Product Management Trends. How these trends are influencing the future of Product Management.