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Revenue, Revenue Everywhere. Not a Dollar to Count

Tom Tunguz

Revenue, Revenue_USD, Revenue_new, rev2, customer_revenue. A few minutes into the meeting with the sales team, the group startles: the data doesn’t match their expectations. What data are you using?! Minerva is ubiquitous inside Airbnb - it manages more than 12,000 metrics and 4,000 dimensions across 200 data producers.

Revenue 324
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Magical Metrics with Omni

Tom Tunguz

Anyone who has managed a larger BI deployment has faced the challenge of managing hundreds, perhaps thousands of metrics. Marketing & sales define revenue or leads or cost-of-customer acquisition differently. In the BI tool, a marketing analyst finds three metrics: cost_of_customer_acq, CAC2, & new_CAC.

Metrics 295
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Rubrik S-1 - Burning the Boats in Data Security

Tom Tunguz

Rubrik, a Palo Alto-based data security company, filed their S-1 yesterday. At $784m in ARR, growing 47% with 130% net revenue retention across 6100 customers, the company should be one of top 10 fastest growing software companies alongside Klaviyo, ZScaler, & Crowdstrike - in ARR terms. But overall revenue is growing 4.5%

Data 209
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The Software Industry's Productivity Boom: Analyzing Revenue per Employee Trends

Tom Tunguz

I realized It has been a decade since I’ve updated revenue-per-employee metrics. Revenue per employee spans approximately $200k-$900k. In 2013, the average revenue per employee of these companies totaled $200k. In 2023, these companies added about $37k in revenue per employee, but the range spans $18-71k.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Intercom, Inc.

But today, the underlying backbone of all of it is the right data. While science has always been part of sales, it’s hard to ignore the increasing importance of taking a data-driven approach to growing your business. As a sales rep, you need to be comfortable understanding the data behind your pipeline. New logo revenue.

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Clouded Judgement 3.22.24 - ERR vs ARR and the Conundrum of AI Revenue Streams Today

Clouded Judgement

Subscribe now ARR (Annual Recurring Revenue) vs ERR (Experimental Runrate Revenue) ARR (Annual Recurring Revenue) is one of the most popular SaaS (Non-GAAP) metrics. However, it’s also one of the most loosely used metrics, and is frequently misused. Follow along to stay up to date!

AI 183