Foolproof Marketing Metrics to Measure


“I have too much data!” — Said no one ever…right? I’m sure this was many of us marketers before the digital revolution, but now we have what seems like infinite data sources at our fingertips. Have a North Star Metric. Make sure to have your one north star metric.

Cloud Data Lakes - The Future of Large Scale Data Analysis

Tom Tunguz

Cloud Data Lakes are a trend we’ve been excited about for a long time at Redpoint. This modern architecture for data analysis, operational metrics, and machine learning enables companies to process data in new ways.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity


For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. Typical SaaS Sales Metrics. The Key Metric: Average Sales Cycle. Data-Driven Management.

SaaS Metrics Refresher #8: Data Literacy

Chart Mogul

It's more important than ever to ensure that your whole team is well equipped to work with metrics and data. Reading and writing skill levels are often defined by what people can or can’t accomplish in their everyday life—we must do the same for data literacy. Data literacy?:

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Are you data rich, but insight poor?


We like to think we’re data-driven. To support that belief, we tend to gather as much data as possible — because more data equals more insights, right? To prevent a data overload, you’ll have to hone in on the 1% of data that actually matters.

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Using Data to Run Your Sales Development Team


Through it all, it was clear that having the right metrics presented with actionable insights was the key to getting better. Last week, I talked about how to use data to run your sales development team and drive results during a live webinar.

The Top 5 Product Usage Metrics for Customer Success Teams


Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. 5 Product Usage Metrics to Track. A reliable indicator of a customer’s mood is their active usage metrics.

The Customer Data Platform Benefits You Should Know


Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Customer data must be actionable or else it is just a heavy collection of wasted opportunities. What is a Customer Data Platform?

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How to Use Customer Data: A Guide for Customer Success Teams


As customers use your product, they generate data just by going about their daily workflow. And you would be missing out on a huge opportunity if you didn’t capture that data, analyze it, and organize it. Here’s how to use customer data to deliver a better customer experience.

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The Metrics-driven SaaS Business

Chaotic Flow

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. Today we are witnessing the emergence of The Metrics-driven SaaS Business. The SaaS Metrics Mandate. The SaaS Metrics Universe.

Benchmarking Slack's S-1: How 7 Key Metrics Stack Up

Tom Tunguz

Also, we’ll compare metrics to a peer group with similar ACVs. And this comes out in the data. Slack has transformed the way we work. By replacing email with beautiful and simple internal chat, Slack has productized productivity.

Increase Customer Success with Equivalent Metrics


Developing equivalent metrics is essential for getting people to adopt your software! People and organizations are obsessed with data and metrics to “prove” results. Countless hours and dollars are wasted, identifying and collecting data.

The SaaS Metrics Maturity Model

Chaotic Flow

Becoming a Metrics-driven SaaS Business is no easy task. However, the financial rewards of moving beyond standard SaaS financial metrics to SaaS customer success metrics and ultimately to sophisticated predictive analytics are significant.

SaaS Office Hours Go to Market Survey Edition & Which Metric Should Your SDR/BDR Team Use?

Tom Tunguz

We surveyed about 500 sales teams to understand which is the most popular metric for XDR teams (either SDR, sales development rep, or BDR, business development rep). In other words, do AE teams perform better when SDR teams use one metric over another?

Customer Data Insights: Best Practices for Tracking and Taking Action


As the economy continues to become more digitally-based, customer data becomes more valuable and accessible than ever. The evidence is clear —companies that use customer data insights to arm their operations teams outperform their competitors by as much as 85%.

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SaaS Metrics Refresher #9: Segmentation

Chart Mogul

Despite the added work to produce the metrics, there is high value in understanding the different segments. Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. Is there enough data?

4 Ways Financial Leaders Can Become More Data-Driven


Data is becoming more and more essential to remaining competitive and succeeding in any industry. However, despite the growing importance of data , many CFOs and Finance Leaders feel they’re underusing it in their roles as business leaders and advisors.

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Driving SaaS Customer Acquisition w/Success Metrics

Chaotic Flow

As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses begin their journey down the SaaS metrics path by tracking recurring revenue in relation to customer acquisition costs. Reducing Acquisition Costs through Metrics.

How to Leverage Customer Data and Provide Better Service

Rebilly | Insights Into Subscription Billing

Running a business online means that you have access to unprecedented amounts of customer data. This, in turn, can make it harder to actually use that data (and teach your team how to, as well). The key to adopting a data-driven mindset is […].

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Benchmarking DataDog's S-1: How 7 Key Metrics Stack up

Tom Tunguz

To put the company’s stellar trajectory in context, I’ve plotted its metrics relative to two other incredible monitoring companies: NewRelic (NEWR) and AppDynamics (APPD). This is a measure of turning investment dollars into revenue, a sort of return on equity metric.

The Best Customer-Centric Uses of Data


Becoming customer-centric —putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product.

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The Promise of SaaS Customer Success Metrics

Chaotic Flow

Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. An Ocean of Customer Success Data. The promise of customer success metrics is immense.

SaaS metrics aren't just for investors. You need them, too.


often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer and that’s the last thing SaaS founders, CEOs and CFOs want to hear. Metrics fill that gap.

Introducing the ChartMogul Subscription Data Platform

Chart Mogul

Extracting value from revenue data is a vital element in running a successful subscription business. Today, we’re excited to share the next step in the evolution of ChartMogul by launching the world’s first Subscription Data Platform. What is a subscription data platform?

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Email Analytics: Essential metrics to track for email success


We live in a world where we have far too much data to manage. In a single email marketing campaign, there are probably over a dozen metrics you could be tracking. Email analytics is the collection and analysis of email campaign data for the purpose of improving future campaigns.

Data-driven sales: 18 sales KPIs and metrics to grow your revenue faster

Inside Intercom

But today, the underlying backbone of all of it is the right data. While science has always been part of sales, it’s hard to ignore the increasing importance of taking a data-driven approach to growing your business. Sales KPIs versus sales metrics: Is there a difference?

Annual Plans Reduce Churn Dramatically, Data Finds


To answer Brendan's question, we gathered data from just over two and a half thousand subscription companies. That being said, this is descriptive in nature, so what’s the data say around what works and what doesn’t?

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The First Three Slides of a SaaS Board Deck, with Company Key Metrics


I’m a SaaS metrics nut and I go to a lot of SaaS board meetings, so I’m constantly thinking about (among other things) how to produce a minimal set of metrics that holistically describe a SaaS company. The next slide should be a table of metrics.

SaaS Metrics Refresher #2: Recurring Revenue

Chart Mogul

Welcome to the second installment of our SaaS Metrics Refresher course. Recurring revenue metrics & analysis. MRR is definitely one of the most important metrics in SaaS, but profit margins are underrated” Andrew Rasmussen ( @a13n ), Canny. SaaS Metrics 2.0:

How Do You Know You Can Trust Your Subscription Metrics?

Chart Mogul

Are you responsible for getting subscription metrics like MRR right? At ChartMogul, we auto-generate subscriptions and metrics from invoices and transactions — we believe this gives you the most trustworthy picture of where your business stands at the moment.

Bluenose Enables the Metrics-driven SaaS Business

Chaotic Flow

While SaaS financial metrics , such as recurring revenue, acquisition cost, service cost, churn, growth and lifetime value have dramatically increased our understanding of the economics of SaaS businesses, they have proven inadequate for managing them.

PODCAST 67: How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin

Sales Hacker

We’ll walk through why sales ops are important to any organization, how data and metrics are driving growth (and how to manage those rapid changes), and we’ll take a special deep-dive into how a data-driven approach can be made accessible to any style of manager.

5 of the Most Revealing SaaS Customer Success Metrics


Whether you’re trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics. The post 5 of the Most Revealing SaaS Customer Success Metrics appeared first on OPEXEngine.

How sales data can keep SaaS sales teams accountable

Data is the key to accountability in SaaS sales. If you’re still living in the 1960s, when the only metrics you measured were deals closed, revenue earned and bottles of brandy polished off, it’s time to get with the times. But just having the data doesn’t do you any good.

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SaaS Metrics Refresher #5: Customer Lifetime Value

Chart Mogul

Welcome to this week's instalment of SaaS Metrics Refresher. This week: the most controversial metric in SaaS, LTV promises so much. It’s a valuable metric for assessing the health of a subscription business and making informed decisions about customer acquisition.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach


As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning.

Winning with Data

Tom Tunguz

There’s a new class of company that wield data to create long-term competitive advantage. TheRealReal uses this morning’s sales data to inform this afternoon’s marketing campaigns. I first saw the impact of this type of data informed decision-making at Google.

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Why sales pipeline metrics are meaningless—when numbers mislead salespeople

Want more tips on making your sales metrics matter? Download a free copy of The Sales Hiring Formula , which includes chapters on metrics-driven sales team management! Let’s talk about the real problem with metrics like these. Context matters (a lot) in sales metrics.

Yes, If You Ask Customers If They Want To Cancel, They Will. And That’s OK. The Data from RevenueCat.


Well, RevenueCat has the real data, at least for mobile subscriptions. They manage $100m+ of mobile SaaS and subscription data, and put together interesting information on how the new. This is pretty interesting hard data, so I reproduced a bunch of the post below. _.

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