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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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Where to Cultivate Loyalty: Advanced Strategies for Enhancing Customer Engagement and Retention

Blulogix

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. Spotlighting the success of an ICP-focused strategy . Delight customers.

Payments 178
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Businesses must make it easy and painless for customers to go from having a problem to getting into the product and solving it with as few barriers as possible. Marketplace partners.

Scale 214
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Everything you need to know about Customer Success Software.

CustomerSuccessBox

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. And when it comes to delivering the right customer success function to your clients you are as good as the tool you use. What is a Customer Success Software?

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Freemium Strategy 101: Ultimate Guide for SaaS Companies [+ Examples]

User Pilot

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation. What is a freemium strategy? Book the demo !

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Zoom, Bentley Systems and Totango: Top Takeaways from Customer Success Summit

Totango

This week Totango hosted our virtual Customer Success Summit: CXO Connect for executives and leaders of Customer Success. Totango has allowed us to shift a campaign strategy that was over weeks to over days which was really impactful in how we continue to message our customers.” – Marco Innocenti.