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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

It might be the same core product, but it’s a completely different strategy. Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

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3 Key Automations to Accelerate Your SaaS Company’s Growth

SaaStr

That’s why integration needs to be a key part of your automation strategy. Through every sales cycle, there’s a need to share information from sales, accounting, customer success, and other teams. Customer 360. Data becomes siloed in disparate SaaS apps, fragmenting the business processes that run your organization.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

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Merchant of Record for Mobile Games: What It Is and Why You Need One

FastSpring

So where do you start if you want to provide more global payment solutions to your player base while chipping away at the hefty 30% fees that mobile marketplaces charge? Very simply, a merchant of record (MoR) is a legal entity that sells services or goods to a customer. How Is an MoR Different From a Payment Service Provider ?

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Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)

SaaStr

These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace. You can deploy subscriptions as a service, billing as a service, fraud prevention as a service. Platforms-as-a-service.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. Spotlighting the success of an ICP-focused strategy . Delight customers.

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