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Quantifying Investments in Customer Success and Retention

The SaaS CFO

So when it comes to the Customer Success function, how do we quantify this investment? Or general investments in retention programs? In […] The post Quantifying Investments in Customer Success and Retention appeared first on The SaaS CFO.

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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023.

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Your Customer Success Team Probably Really Are Just Gap Fillers

SaaStr

Most for SaaStr itself (a lot of learnings there, but we have $30m+ of sponsors to keep happy), but also for a number of my investments and more. So Customer Success becomes the default Gap Filler. After all, everyone else has abandoned the customer. That’s not what they want, or I want, but it’s a fact.

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At Scale, Customer Success On Average is Paid 5.3% of ARR Managed, Per Gainsight

SaaStr

So we’ve been talking about customer success at SaaStr longer than almost anyone else, going back to our very first posts in 2012, including on Second Order Revenue. At SaaStr we’ve huge champions about investing early in CS. CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.

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Forget Support — Optimize for Full Funnel Customer Success

FastSpring

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level.

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Why Now is the Time to Invest in Customer Success

Totango

All companies are going through the exercise of evaluating their investments, deciding what to cut and what to keep, what strategies to use, and simply, how to weather the storm. We’ve been here before, however, and we know that during uncertain times, protecting your customer base is the most important thing you can do for your business.

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The Real Reason Your Company Invests in Customer Success

Sixteen Ventures

The purpose of Customer Success is not to make customers happy. It’s actually not even to make customers successful. In fact, it’s fairly common to see companies employing several of those tactics at the same time and calling it “Customer Success.” But let’s be clear; This is NOT Customer Success.