ChurnZero

APRIL 11, 2025

The right onboarding strategy means more than just getting a customer using your product. User adoption drives down user acquisition costs, stretches marketing resources, increases customer lifetime value, and brings flexibility to your teams product resource investments. 4: Are your metrics aligned with your goals?

Onboarding 86

Onboarding Strategy Technical Review Customer Lifetime Value 86

Intercom, Inc.

SEPTEMBER 10, 2020

Those risks can be fatal: Mark has found a 75% failure rate for both Series A and Series C startups (as he presented during his 2019 SaaStr talk.). It’s causing them to overlook commonly occurring risks facing early-stage ventures. And you should just throw everything and the kitchen sink at them to make that happen.”.

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

The Angel VC

AUGUST 10, 2011

To put it as simple as possible, the health of a SaaS business is mainly determined by two factors: Customer lifetime value (CLTV) and customer acquisition costs (CAC). One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer.

Sales Recruiting 155

Sales Recruiting Startup Customer Lifetime Value SaaS 155

Chaotic Flow

JULY 9, 2013

The first post in this series introduced the three fundamental levers of SaaS growth: customer acquisition, customer lifetime value and viral customer network effects. Getting new users up and running, setting up business processes, and integrating other solutions can all present significant onboarding challenges.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

Tom Tunguz

JANUARY 14, 2014

Most companies calculate lifetime value with this formula: monthly_revenue x 1/monthly_churn_rate. And that formula makes sense as this Snowplow presentation explains and this Wikipedia on geometric series entry shows. The more I dug into the math, the deeper the rabbit hole went. Click to enlarge it.

Churn 124

Churn Customer Lifetime Value Startup Acquisition 124

Valuize Consulting

NOVEMBER 25, 2024

However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments. They help answer key questions: Why is this Customer Success investment being prioritized? Year 2: $40,000 ÷ (1 + 0.10)^2 = $33,057.85

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

Totango

FEBRUARY 23, 2024

You want that customer to stay with you a long time and potentially become a repeat buyer or an advocate to bring more prospects into the top of your funnel.” This partnership helps to activate the flywheel and propel growth from the existing customer base.

Scale 97

Scale Customer Lifetime Value Acquisition Customer Success 97

User Pilot

JUNE 29, 2024

Thanks to that, they can better satisfy user needs , strengthen customer loyalty, and improve conversion rates. Current-state maps focus on the present user experience and help identify immediate pain points and make incremental improvements. For example, your goal could be to improve customer lifetime value.

Customer Lifetime Value 111

Customer Lifetime Value User Experience Interviewing Innovation 111

User Pilot

APRIL 16, 2024

TL;DR A product experience strategy is a set of tactics focused on enhancing user interaction with the product to improve satisfaction, retention , and value. Reduce customer churn : Since engaged, customers become loyal customers. Creating a contextual in-app tooltip with Userpilot. A/B testing results with Userpilot.

Strategy 105

Strategy Customer Lifetime Value Onboarding User Experience 105

Baremetrics

AUGUST 28, 2021

By default, many people calculate customer lifetime value not with gross profit but with revenue. The problem is that, if you calculate customer lifetime value using revenue in the formula, the projection will be overly optimistic. Therefore, it’s essential to use gross profit.

Customer Lifetime Value 104

Customer Lifetime Value Churn Outsourced Development Scale 104

Practical Advice on SaaS marketing

JUNE 13, 2015

It’s a winner on two counts: It boosts revenue per customer It usually lowers the cost of customer acquisition. According to one critical SaaS metric - Customer Lifetime Value/Cost of Customer Acquisition - up-selling is a formula for success. That's not good for a long-term relationship.

Customer Lifetime Value 100

Customer Lifetime Value Acquisition Subscription Payment Features 100

ChurnZero

OCTOBER 5, 2021

Would you want your friends to go through your organization’s customer experience? An absolutely fantastic presentation by @karenpeacock , @intercom CEO at #SaaStrAnnual. When you think about customer experience at your company, think: if your friend had this experience, how would you feel?

Customer Success 95

Customer Success Scale Customer Lifetime Value Compensation 95

User Pilot

OCTOBER 15, 2023

TL;DR Growth marketing focuses on enhancing customer lifetime value and retention through continuous experimentation and optimization. Growth marketing is more than just marketing a product; it’s a dynamic marketing strategy enabling businesses to flourish by fostering customer loyalty.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

JULY 26, 2022

Customer retention is a SaaS metric that measures the ability of a product to retain customers over a long timeframe. Customer retention metrics or KPIs are numeric measures that allow you to identify the number of retained customers your product has. Retention KPI #3 Customer lifetime value.

Retention 98

Retention Metrics Customer Lifetime Value Churn 98

Chart Mogul

JANUARY 9, 2025

A demo should help your customer reimagine their reality. Here you present how their approach to work might change by implementing your solution. Keep in mind: a sales demo is more than just a sales presentation; its also another step in the ongoing qualification process. Analyze your sales pipeline and self-service funnel.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

Subscription Flow

DECEMBER 10, 2024

Rather than charging a flat fee for your products, implementing flexible pricing models can prove a better approach to win customers. Offering loyalty discounts, seasonal promotions, and other perks can boost customer lifetime value. SaaS subscription based companies offer different pricing tiers to customers.

Pricing 52

Pricing SaaS Customer Lifetime Value Payment Features 52

User Pilot

OCTOBER 24, 2023

Resurrected users aren’t only easier to generate than new customers. They can also increase customer lifetime value, boost user engagement, and help you unlock your business MRR. And it enhances customer lifetime value in the long term. Who are resurrected users?

Customer Lifetime Value 103

Customer Lifetime Value Software Review Retention Engagement 103

User Pilot

SEPTEMBER 28, 2022

The 10 key product management KPIs and metrics are Customer Acquisition Cost, Trial to Paid Conversion Rate, Customer Lifetime Value, Customer Satisfaction Score, Daily Active Users/Monthly Active Users, Feature Adoption Rate, Monthly Recurring Revenue, Net Promoter Score , Customer Retention Rate , and Customer Churn Rate.

Metrics 96

Metrics Management Customer Lifetime Value Strategy 96

User Pilot

DECEMBER 20, 2022

Key retention stage KPIs are customer retention rate, customer lifetime value , customer satisfaction score, and customer churn rate. This stage is about meeting and even exceeding customer expectations. This is where you provide continuous value to users, so they stick to your product.

Scale 98

Scale Software Review Customer Lifetime Value Marketing 98

User Pilot

OCTOBER 20, 2023

The value-first approach, which characterizes PLG companies, translates into greater user engagement and satisfaction. The latter two are often linked with higher customer retention , which goes hand-in-hand with higher customer lifetime value (CLV). It literally makes their lives better.

Scale 98

Scale Customer Lifetime Value SaaS Acquisition 98

User Pilot

JULY 22, 2023

By conducting customer behavior analysis, you can understand different customer segments’ preferences and develop well-informed marketing strategies to personalize their customer experience accordingly. Why should you conduct a customer behavior analysis? Heatmaps showing user engagement. Mixpanel’s analytic dashboard.

Customer Lifetime Value 98

Customer Lifetime Value Software Review Underperforming Technical Team Trends 98

Stax

MARCH 18, 2025

Churn is the percentage of customers that end their subscriptions within a certain amount of time. Customer lifetime value. Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Customer acquisition cost.

Scale 117

Scale Payment Services Payments SaaS Payments 117

User Pilot

JANUARY 26, 2023

There are ten metrics you can use to measure customer loyalty. This means that the lower your churn rate, the better your customer loyalty is. Customer churn rate formula. Customer retention rate Customer retention is a company’s ability to keep doing business with customers continuously.

SaaS Payments 98

SaaS Payments Payment Solutions Metrics Payment Methods 98

User Pilot

JANUARY 3, 2023

Key metrics to measure the success of your automated customer retention strategy: Customer retention rate. Customer lifetime value. Best tools for automating customer retention: Userpilot , Mixpanel, Tolstoy. What is customer retention? Increase the number of loyal customers. Check the numbers.

Retention 98

Retention Customer Lifetime Value SaaS Scale 98

Totango

JULY 25, 2019

What’s better for your business to focus on: customer success or sales? Customer success is the practice of cultivating deep and lasting relationships with your customers, which can unlock lasting customer lifetime value for your business.

Customer Success 80

Customer Success Sales Customer Lifetime Value Sales Funnel 80

User Pilot

APRIL 8, 2024

Account expansion through upsells and cross-sells increases customer lifetime value without elevating CAC. The latter is less user-centric and relies on the sales team targeting the key decision-makers and nurturing them with sales pitches, presentations, and demos , to secure an enterprise deal for the whole organization.

Strategy 100

Strategy Business SaaS Customer Lifetime Value 100

User Pilot

FEBRUARY 20, 2024

Customer satisfaction score : This metric is a direct measure of customer satisfaction with your product or service, typically obtained through surveys. CSAT scores help you understand overall customer sentiment and areas for improvement. High CLV indicates strong customer relationship and product stickiness.

Data 105

Data Customer Lifetime Value Software Review Churn 105

User Pilot

MAY 9, 2024

Customer lifetime value (CLV) : This represents the average revenue you can expect to generate from a single customer throughout their relationship with your business. A great way to do so is by providing personalized customer experiences. To start personalizing user experiences , try using welcome surveys.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Acquisition 105

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. There’s a clear picture of which touchpoints create the highest conversion ratios and satisfied customers. Holistic (multi-nationals).

Underperforming Technical Team 115

Underperforming Technical Team Marketing Sales Finance 115

User Pilot

AUGUST 31, 2023

Webinars: Host webinars to showcase your product’s capabilities, share industry insights, and engage potential and existing customers through interactive presentations. You’ll target potential users who are a better fit, and the customer lifetime value will go up as a result. Limited deals work well.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

User Pilot

APRIL 26, 2023

Onboarding UX is important as it can help increase user activation , user retention , and increase customer lifetime value. Increased customer lifetime value : Onboarding UX can help to increase the customer lifetime value through engagement.

Onboarding 98

Onboarding Customer Lifetime Value Social Media Education 98

User Pilot

JUNE 8, 2023

In addition to increasing customer satisfaction and reducing customer churn , customer journey analytics helps teams boost customer lifetime value. The first step of customer journey analysis involves mapping out all the stages, actions, milestones, and touchpoints for each user persona.

Underperforming Technical Team 97

Underperforming Technical Team Customer Lifetime Value SaaS Software Review 97

User Pilot

MARCH 31, 2023

Some examples of important metrics are activation rate , number of active users (NAU) , conversion rate , churn rate , monthly or annually recurring revenue (MRR/ARR) , average revenue per account (ARPA), customer acquisition cost (CAC), and customer lifetime value (CLV or LTV). Categories of customer analytics.

Metrics 98

Metrics Customer Lifetime Value Data Analysis Engagement 98

User Pilot

JULY 17, 2024

These user persona templates help streamline the persona creation process, providing structured formats to capture key details: Miro template : Designed for interactive team collaboration with sections for actions, motivations, pains, values, and context. She also focuses on improving conversion rates and increasing customer lifetime value.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

Totango

FEBRUARY 28, 2020

Analyzing Customer Success Metrics. Closely following your customer’s day-to-day growth with your product yields a range of metrics you can use to guide customer engagements. These metrics present the real-world realities of your customer behavior against standards of success you know relate to long-term value.

Engagement 93

Engagement Strategy Customer Lifetime Value Customer Success 93

ChurnZero

DECEMBER 21, 2022

1/ Crash course in Customer Success and SaaS metrics. Presented by: Dave Kellogg , principal, Dave Kellogg Consulting. Get Dave’s rapid-fire takes on whether startups should track customer lifetime value, if time to value is actually worth monitoring, how to comp both sales and CS on expansion, and much more.

Customer Success 98

Customer Success Scale Underperforming Technical Team Benchmarks 98

User Pilot

AUGUST 30, 2023

Additional customer satisfaction metrics to track include Net Promoter Score (NPS) , Customer Satisfaction (CSAT) Score , Customer Effort Score (CES) , Retention Rate, Customer Lifetime Value (LTV), etc. Its main objective is to capture problems as quickly as customers face them.

Customer Lifetime Value 104

Customer Lifetime Value Customer Support AI Onboarding 104