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CRM vs. Marketing Automation – The Complete Guide

The Daily Egg

Customer relationship management (CRM) and marketing automation are similar in many ways. You can transform the relationship between your sales and marketing team from adversarial to […]. The post CRM vs. Marketing Automation – The Complete Guide appeared first on The Daily Egg.

Marketing 217
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My App Stack: Udi Ledergor, Chief Evangelist at Gong

SaaStr

One app we did add this year was Madkudu , to change the way we prioritize what leads Marketing sends to sales. #3. Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership.

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Should Your CRM or Marketing Automation Platform Be Your “Source of Truth”?

Hull

If you’re in B2B marketing ops, sales ops, or system administration, you’ve likely come face-to-face with this question before. The decision to choose one system over the other as the source of truth is one that we marketers and martech system administrators have gotten accustomed to making without question.

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Dear SaaStr: What’s The Best Platform to Track My Sales Team, Pipedrive, HubSpot or Salesforce?

SaaStr

HubSpot has broken out and is strong in SMBs, especially those using HubSpot for marketing automation as well. I see more and more start-ups using Notion as a basic CRM, too. What matters is using the CRM your VP of Sales is used to, and wants to use. crm image from here. Salesforce dominates the enterprise.

Sales 219
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HubSpot Marketing vs. Klaviyo: Two Titans, Two Paths

SaaStr

But HubSpot is a platform today, from Marketing to Sales to Service to CMS — a true Customer Platform: Its first product is the most mature — its Marketing Hub is growing 20%, vs CRM at 30% and Service at 40%. It’s now adding more new bookings than HubSpot Marketing Hub.

Marketing 208
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My App Stack: Kyle Norton, CRO at Owner

SaaStr

Other than your own, what app would you never let anyone take away from you no matter what: Has to be SalesForce because everything else is built on top of and integrated into it and it’s the only CRM I’ve used. Momentum powers a ton of automations between SalesForce, Gong and Slack for us.

Scale 237
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Dear SaaStr: Will a VC Invest in a Venture That Can Be a Competitor To An Existing Investment?

SaaStr

HubSpot at the time was 100% marketing automation. But today, HubSpot CRM is a huge business. And markets change. A CRM today is not the same as CRM 5–10 years ago. They said No, it was too competitive. I didn’t get it. Sometimes VCs invest in companies that would have been competitive, but for time.