SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

SMB 182

SMB Sales Hiring Scale B2C 182

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

Technical Review 233

Technical Review Technical Advisors Scale Compensation 233

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies.

Startup 197

Startup Scale SMB Venture Capital 197

SaaStr

AUGUST 26, 2022

One of the most exciting and terrifying things a SaaS founder can do is raise seed funding. Do you strongly understand the market and how your company fits in? To raise funding, you must finetune your de-risking strategy and have a strong plan that sways investors, especially in the current uncertain market. . #3

Sales Funnel 191

Sales Funnel B2B Interviewing Investment 191

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. Moreover, developing a profitable pricing strategy requires consistent model testing and compliance with international tax laws.

SaaS Payments 95

SaaS Payments Payment Services Payments Payment Solutions 95

SaaStr

MAY 9, 2023

One of the most essential things SaaS founders need to get right is their sales strategy. As a founder, it’s vital for you to be a big part of sales, especially in the early stages of your company. Your customers are paying for a problem to go away, and your product is a means to an end.

Sales 246

Sales B2B Consulting Investment 246

SaaStr

AUGUST 30, 2023

G2 CEO Godard Abel deep dives into his original vision for G2, going multi-product, selling with multiple sales teams, demand gen spend, and why AI is the most important thing right now. Now, there are at least 100k verified SaaS apps on G2, which is huge. How do I discover the SaaS products I need? How do I trust them?

AI Search 188

AI Search AI ChatGPT Software Review 188

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Every year, millions of new products are created and launched. Key Takeaways.

Scale 261

Scale New CTO CTO Acquisition 261

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself.

Scale 122

Scale Sales Payment Methods Merchant Services 122

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The B2B playbook is changing. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Why are SaaS companies embracing it?

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

APRIL 8, 2024

If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams.

Strategy 80

Strategy Business SaaS Customer Lifetime Value 80

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Go through each stage of the funnel and map out the touchpoints that are involved in them.

B2B 102

B2B Development Team Review Software Review Marketing 102

SaaStr

OCTOBER 19, 2021

It’s the mistake of thinking anyone, any company, actually needs their product. And because they think anyone actually needs their product, they underoptimize their initial go-to-market strategies, or worse, don’t even really have a good one. My point is just this: I know your SaaS product is wonderful.

SaaS 260

SaaS B2B Branding Engineering 260

FastSpring

APRIL 18, 2024

For many SaaS and software companies, international sales are a key part of their growth trajectories. Why it’s so important to optimize pricing for local markets. 4 ways a comprehensive, localized pricing strategy can lead to higher profits. Learn more about what DutchBasecamp does here.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

SaaStr

OCTOBER 25, 2021

“[You] have to get some sort of dollar commitment for pilots in Mid Market and Enterprise deals. “Regular price increases for SaaS” — Benjamin Irvine. It creates a lot of renewal friction. A lot going on here, but the overall point that excessive discounting doesn’t help is an important one.

Pricing 279

Pricing Scale Enterprise Onboarding 279

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Sales Hacker

NOVEMBER 7, 2023

Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus. Today Scott advises for nearly a dozen SaaS companies.

Sales Hiring 97

Sales Hiring Scale AI B2B 97

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Scale 95

Scale Marketing Interviewing AI 95

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. The smartest companies are embracing Ecosystem-Led Growth, or ELG. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Why Ecosystem-Led Growth for GTM?

Scale 93

Scale AI Search Social Media AI 93

User Pilot

AUGUST 10, 2023

And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers. The average CAC varies across industries. Customer acquisition cost formula.

Acquisition 79

Acquisition Benchmarks Customer Lifetime Value B2B 79

User Pilot

APRIL 24, 2024

Generative AI has changed how tech companies do business. companies use AI in their operations and the number of jobs requiring AI has increased by 450% since 2013. In 2023, over 26% of investments in American startups were directed toward AI-related companies. This includes the SaaS industry too. About 73% of U.S.

AI 65

AI Artificial Intelligence SaaS Generative AI 65

SaaStr

DECEMBER 3, 2021

. #11 SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth. #10 10 SaaStr 211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk, and Kustomer. #9 1 SaaStr 221: HBS Sr. . #9 1 SaaStr 221: HBS Sr.

Scale 193

Scale Sales Hiring SMB Benchmarks 193

Andreessen Horowitz

MARCH 22, 2024

Effectively monetizing any new technology is a race to capture market share while still giving yourself room to grow your business. We often hear these founders ask: how can I capture the value created by genAI? At the growth stages in particular, founders need to be mindful of their unit economics and margins. Sales team data.

Generative AI 125

Generative AI AI B2B Pricing 125

Subscription Flow

JANUARY 30, 2024

SaaS renewal management’s primary goal is to increase customer retention and in turn, recurring revenue growth. To encourage your customers to renew their subscriptions at the end of their term, a number of procedures and tactics are involved in devising your B2B SaaS renewal strategy.

SaaS Payments 59

SaaS Payments B2B Strategy Payment Services 59

Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Social Media 92

Social Media Entertainment Entrepreneurship Interviewing 92

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent. Let’s dive right in!

Strategy 97

Strategy Marketing Social Media AI Search 97

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115

B2B Payment Methods Payments SaaS Payments 115

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 100

B2B SaaS User Experience Retention 100

SaaStr

JUNE 22, 2021

The other day I saw a VP of Sales flame out and resign with no notice from a SaaS company doing $10m ARR growing quickly. At his first board meeting, he kept talking over the VP of Marketing. The VPM giving their all to create leads, opportunities, and more. Because you’re going to need a team to sell.

Sales Recruiting 300

Sales Recruiting Scale Sales Hiring Revenue 300

SaaStr

MAY 27, 2021

For the past 10 years, I’ve been a sales advisor for the portfolio companies of early stage venture capital firm True Ventures. Although, in consultations with founders of many of these SaaS companies, I’m often caught by surprise to learn that they’ve made upward of a dozen hires, but zero are for customer-facing roles.

Sales Hiring 171

Sales Hiring Scale Venture Capital Sales 171

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. But a question founders and teams often ask is when do we start layering in innovation work again that creates new value props. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Subscription Flow

DECEMBER 20, 2023

Navigating the bustling SaaS landscape without a reliable CRM system is similar to one being like a child who is attempting to learn a skill without the helpful guidance of a teacher. The majority of the time, SaaS companies are involved in business-to-business sales. What are the Benefits of SaaS CRM?

Payment Solutions 59

Payment Solutions Payment Services Payments SaaS Payments 59

User Pilot

AUGUST 30, 2023

This makes it more important than ever to create products people actually want to use. What strategies can you implement to drive acquisition and retention faster? Join us to learn from top experts and companies. Let’s quickly go over what to expect. It’s 2023, and customers have options.

Scale 103

Scale AI Growth Hacking Innovation 103

User Pilot

NOVEMBER 23, 2023

Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. Strategic value is about aligning features with the company’s vision and long-term goals. It should also give you tools to measure progress.

Scale 95

Scale Underperforming Technical Team Sales Recruiting Software Review 95

FastSpring

NOVEMBER 3, 2021

B2B lead generation is more than just presenting prospects with fancy features and benefits. Even though it wasn’t our fault, the delay meant this company might not be able to process existing subscriptions for several days — a poor way to start a relationship with a new software-as-a-service company. Be Incredibly Curious.

Merchant Services 135

Merchant Services B2B Payment Solutions SaaS Payments 135

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

Scale 98

Scale Sales Hiring AI Generative AI 98