SaaStr

JANUARY 6, 2020

Content marketing is slow, but it does work. Put content together with only 1 goal — helping your potential customers solve the problem you solve. Find technology and integration partners. Build on Salesforce Appexchange, on Shopify Plus, on Workday, whatever fits. On every open and even partially open platform you can.

Startup 312

Startup Business Technical Review Enterprise 312

SaaStr

SEPTEMBER 8, 2020

So they took the same technology and repackaged it as an API. Basically, a different expression/use case of the technology but the one that was right for the market. The next stage in achieving product-market fit is to create a dialogue with paying customers about the gap in features. And then boom!”

Scale 312

Scale Sales Hiring Technical Advisors Scaling 312

Backlinkfy

JULY 3, 2019

Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. The same applies to content marketing and content marketers.

Content Marketing 68

Content Marketing Social Media Marketing Artificial Intelligence 68

SaaStock

JANUARY 25, 2019

Neoway is targeted to serve a diverse range of industries, including transportation, consumer goods, construction, oil and gas, health and pharmaceuticals, technology, telecoms, banks, and insurance companies and brokers, among others. Rock Content. Airnguru provides a pricing intelligence technology for airlines.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Tom Tunguz

SEPTEMBER 14, 2020

Engineers prefer to spend time in Github evaluating a product’s technical prowess, in the documentation to learn how to wield the technology, and in the forums understanding the nature of the community. Technical acumen, applied content marketing, and superlative documentation build that trust.

Scale 205

Scale Engineering Content Marketing Technology 205

Teamgate

AUGUST 21, 2019

And every person can tell you that a company will not survive without their customer base, be it IT technology developer or movie production, bakery or a coffee shop chain. Yet, with all the technologies coming up and taking over our lives, everything is changing rapidly, and marketing is included in this process.

Content Marketing 72

Content Marketing Strategy Marketing Technology 72

Buffer Resources

NOVEMBER 7, 2024

Technology Customers & awareness 3.1. Social media platforms Marketing 4.1. Content Marketing 4.6. Knowing who they are hiring and which teams they are expanding will give you an idea of what steps they’re about to take, both product- and marketing-wise. Revenue & customers Product 2.1. Pricing 2.3.

Social Media 124

Social Media Underperforming Technical Team Technical Review Sales Hiring 124

SaaStr

MARCH 4, 2019

And realistically, in the early days, it lacked some of the core sync technology of Dropbox for Dropbox’s core early consumer use cases (especially pre-mobile). Every company’s DNA (and technology) is different. Every company is different. Box started off as a cool but relatively undifferentiated consumer play, with many competitors.

Mobile 30

Mobile Content Marketing Cloud Technology 30

Neil Patel

MAY 5, 2021

What is AI-Generated Content? True to its name, AI-generated content simply means content written by AI. Most AI technologies can perform activities that usually require human reasoning, intelligence, learning, or decision-making. It may also predict trends so you can boost your content ROI in the long term.

AI 138

AI Marketing Content Marketing Artificial Intelligence 138

Tom Tunguz

AUGUST 22, 2017

First, the technology barriers to starting a SaaS company continue to fall. If no entrant in a particular category has established product market fit, and budget exists, there must exist an opportunity for a new startup to develop the right product. Inbound lead generation through content marketing. Inside sales models.

Scale 189

Scale SaaS Venture Capital Artificial Intelligence 189

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead. Let’s get it started!

Social Media 145

Social Media Marketing Content Marketing Artificial Intelligence 145

SaaStr

AUGUST 29, 2022

The Power of Content: Lessons from Uber, Gainsight, and Monte Carlo on Driving Growth through Storytelling : It’s no secret: in our digital world, content marketing is critical to the success of any business. Today’s economic headwinds will hasten the arrival of a new era in B2B sales.

Sales Hiring 284

Sales Hiring Scale Marketplace as a Service B2B 284

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Social Media 142

Social Media Content Marketing Technical Review Sales Funnel 142

Incredo

NOVEMBER 19, 2019

How To Drive $150,000 in MRR Through B2B Content Marketing , Premium Content Shop. Marketers and executives are still arguing on what works best: paid ads or content creation & distribution? Premium Content Shop’s article talks about the variety of ways you can use to make content marketing work.

Scale 188

Scale Sales Hiring SaaS Software Development 188

SaaStr

MARCH 31, 2021

According to Statista , 70% of B2B technology vendors use Intent data for prospecting, followed by sales enablement support (53%) and targeting high-value accounts (52%). It’s a fairly new marketing tool but has the ability to increase alignment between your sales and marketing tactics, minimize campaign waste, and boost marketing ROI. .

Strategy 216

Strategy B2B Sales Enablement Advertising 216

SaaStock

FEBRUARY 14, 2019

His first career steps were at Seer Technologies and Monitor Company in the 1990s. After a BA in Technology and an MBA, André Baldini made his first steps into IT, working in companies like Stefanini and Itaú Unibanco. In 2012, he underwent a shift in his professional path and studied Technology Entrepreneurship at Stanford.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We figured out how to create content our target users not only wanted but often needed.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Buffer Resources

FEBRUARY 18, 2025

SXSW Austin Dates: March 7–15, 2025 Location: Austin, Texas Price : $895-2,195 Best for: Creators and marketers interested in digital innovation, culture, and technology trends SXSW Austin blends film, music, technology, and interactive media, offering a dynamic space for creative and tech professionals.

Social Media 110

Social Media Marketing Innovation Venture Capital 110

Neil Patel

NOVEMBER 1, 2021

Content Creators Vs. Influencers: Skills. Content creators and influencers have some overlapping skills. These typically include proficiency with technology, writing and communication skills, photography, and audience management. Content creators also need to be good storytellers to create engaging content.

Social Media 145

Social Media Content Marketing Payment Features Technical Review 145

Neil Patel

AUGUST 25, 2021

For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. However, headlines that are ultra-specific give the reader a sense of what they should expect, when they click to read the content. Sure, you’ve got to raise the bar in your content.

Content Marketing 145

Content Marketing Social Media Technical Review Technical Advisors 145

SaaStr

JULY 15, 2022

Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. But potentially even technology. They think they can hire these agencies to prove out sales and marketing, they can’t.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Neil Patel

AUGUST 11, 2020

Example #1 : Pretend you want to hire an agency to help you develop a content marketing system. Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else.

Marketing 145

Marketing Web Developers Web Development Social Media 145

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

Sales Hacker

MAY 21, 2024

16:32 – The role of agencies and solutions partners in Arrows’ go-to-market approach. 21:09 – Leveraging content marketing to punch above your weight as a startup. 41:18 – One thing that is working for Daniel in go-to-market right now. It’s flexible, scalable ABM built for you.

Marketing 120

Marketing Content Marketing B2B Startup 120

Neil Patel

SEPTEMBER 30, 2020

Keeping this in mind, digital strategy consulting can help you recognize new technologies and services suitable for your platform. Before choosing a specific candidate, you need to ask yourself the following questions: Does digital technology impact the businesses you are in? Boosting Efficiency and Increasing Margins.

Consulting 145

Consulting Strategy Technical Review Underperforming Technical Team 145

Neil Patel

APRIL 12, 2021

This might sound like a great idea, but it’s really short-sighted when developing market share. Content marketing requires quality and it will be hard to get that for dirt cheap rates. Even Copyscape can’t protect you from junk content. Keep Your Marketing and Your Products Simple. More isn’t always better.

Strategy 143

Strategy Marketing Technical Review Social Media 143

Intercom, Inc.

DECEMBER 18, 2019

Evelyn Clinton, Content Marketing Manager. It’s a fascinating look at how sales teams are evolving to keep pace with changing buyer expectations, technological advances (chatbots, anyone?), and overwhelmingly crowded markets. Stand in the spotlight. If you’re in this race with us, good luck. Understanding the bots.

Scale 30

Scale Onboarding Scaling Content Marketing 30

Kraftblick

SEPTEMBER 26, 2023

Source: blogspot.com) Due to the development of new technologies, business owners, company executives, and others responsible for writing have an opportunity to cope with these problems effectively. A number of companies offer automated content generation services using proprietary AI technologies.

Artificial Intelligence 96

Artificial Intelligence Technical Review AI Search Technical Advisors 96

Neil Patel

DECEMBER 22, 2021

But did you know they can be used in marketing? NFTs are taking the art and technology world by storm. What, exactly, are NFTs and why should marketers care? Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business. How Can Marketers Use NFTs (With Examples).

Blockchain 144

Blockchain Marketing Traceability Travel 144

Sales Hacker

JUNE 18, 2024

The evolution of content marketing from “clicks to conversations” Choosing people over product and finding passion in your work. 24:25 – The shift from “clicks to conversations” in content marketing. Balancing proactive and reactive strategies to serve 200,000+ customers.

Customer Success 118

Customer Success AI Content Marketing B2B 118

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. But this list is a great place to start.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Neil Patel

NOVEMBER 4, 2020

The 5 Top Amazon Marketing Companies in The World. To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. #1 1 Neil Patel Digital — Best for Store and Products’ Content Marketing.

Social Media 145

Social Media Marketing Marketplace as a Service Outsourced Development 145

Backlinkfy

NOVEMBER 10, 2019

Sometimes it may seem like all of the possible content marketing ideas have already been used and there is nothing original you can come up with anymore. There are ways that you can find great ideas for your content marketing strategy and here’s how you can do this. #1 However, this is not true.

Content Marketing 40

Content Marketing Marketing Social Media Trends 40

Sales Hacker

MARCH 18, 2020

These technologies relate to sales as it helps to boost leads and close deals through standardization, automation , and optimization of the sales process. Now that customers understand and use technology on a daily basis, every conscious business must strike a balance between human and machine to better prospect-lead and make sales.

Artificial Intelligence 119

Artificial Intelligence Machine Learning Scale AI 119

Neil Patel

APRIL 9, 2021

Video on demand (VOD) is a technology allowing viewers to watch video content when and where they want and the click of a button or tap on a touchscreen. As a marketer, you may be wondering how to use VOD and OTT to bring in revenue. There are several ways you can profit from your video content. If so, can help.

Payments 138

Payments Payment Methods Advertising Payment Services 138

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization.

Artificial Intelligence 145

Artificial Intelligence AI Search AI Social Media 145

FastSpring

APRIL 22, 2020

Now that you know the key benefits of investing in the SaaS marketing strategy, it’s time to share six proven strategies that will speed up your business growth. Content Marketing. Affiliate Marketing. 2- Focus on Content Marketing. Free trials. Review Sites. PPC Campaigns. 1- Offer a Free Trial.

Strategy 121

Strategy Marketing Software Review Business 121