Intercom, Inc.

APRIL 11, 2019

This week on Scale , we’re getting an inside look at how marketing helped them grow to a $1.5 Startup marketing is tough. For marketers responsible for driving that growth on the frontline, it’s never been harder to deliver results in an increasingly competitive SaaS landscape. billion dollar valuation.

Scale 162

Scale Underperforming Technical Team Marketing Startup 162

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Underperforming Technical Team 141

Underperforming Technical Team Strategy Content Marketing Scale 141

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Scaling a business isn’t easy.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

SaaStr

JULY 29, 2019

Hiring a junior content marketer may be much cheaper in direct comp than hiring a VP of Demand Gen. But a VP of Demand Gen that brings in $1m in pipeline her first year is going to be far cheaper overall than a Content Marketing Manager that doesn’t directly bring in any pipeline. Toxic employees are bad enough.

Sales Hiring 218

Sales Hiring Venture Capital Scale SaaS 218

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Talk: Scaling & Exiting: Dreams, Designs & Dramas.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

OpenView Labs

MAY 12, 2020

Those are some pretty great results for a small team—only about 50 people in the whole company—that needs to navigate the challenges of selling a horizontal product serving multiple audiences from single-player scenarios to enterprise deployments. Small businesses or teams who adopt it self-service.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

Neil Patel

OCTOBER 27, 2020

Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. This is just as bad as not having a website in the first place. Most good support teams will even have full backups of your site that they can restore if worse comes to worst.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

How To Buy Saas

FEBRUARY 25, 2025

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. Lets dive in! Today, Salesforce is positioned as the enterprise CRM leader.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. how would you increase sales for my worst performing products using content marketing?).

Strategy 127

Strategy Underperforming Technical Team Advertising Scale 127

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. If you can understand how to structure content in a way that is timely and relevant to journalists’ beats, they’ll not only tell your story, but tell it in the way you want it to be told. PR is an underutilized growth tactic.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

GetUplift

JULY 4, 2024

They’re truly partners and an extension of our team. And your website and marketing campaigns have to intrigue and interest all of these decision makers — enough to either take the next step or to give the green light so that someone on their team can take that next step. in overall conversions +72.8% They’re a great partner.

Scale 75

Scale Technical Review B2B Strategy 75

User Pilot

AUGUST 30, 2024

Assess your competitor’s marketing strategies Next, study how your competitors market their products. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns. Product comparison example. Create a competitive analysis report template.

Underperforming Technical Team 105

Underperforming Technical Team SaaS Benchmarks Social Media 105

Intercom, Inc.

MAY 8, 2019

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. You can listen to the full conversation above that Meghan had with our Director of Content John Collins , or catch Meghan’s key takeaways below.

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  After all, most leads consume three to four pieces of content from a vendor before engaging with their sales team. 

Outsourcing Services 123

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 123

Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. Spendesk thinks about building its company in three stages: startup, growth, and scale. Getting to 100 customers doesn’t demand a complex setup, but getting to 1,000 in a specific market requires evolution.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Sales Hacker

JANUARY 3, 2022

Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. To meaningfully speed up your content creation process without sacrificing quality or quantity, though, you also need to look closely at how your team approached sales enablement.

Sales Enablement 111

Sales Enablement Scale Sales Hiring Outsourcing Services 111

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. Even at spectacular scale, they’re still growing at 30%. This episode is sponsored by Outgrow.

Sales Hiring 224

Sales Hiring Scale Payments Cloud 224

Sales Hacker

NOVEMBER 16, 2021

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Inbound lead generation: PPC, content marketing, and SEO. What is lead generation automation?

Scale 124

Scale Outsourcing Services Machine Learning Artificial Intelligence 124

Baremetrics

NOVEMBER 9, 2021

It’s natural to lose interest or just not have the resources to keep a startup going or scaling. Develop a Full Marketing Strategy 2. By that point, you might not have the motivation or capital to scale it to the next level. Luckily for you, there’s a massive market of buyers who’ll be happy to purchase your startup.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

User Pilot

MARCH 30, 2025

The odds are inherently against you, and without a proactive marketing strategy, youre turning those odds into impossibilities. However, there are good and bad ways to approach this tactic. Leverage SEO-driven content marketing Search engine optimization (SEO), to this day, has become synonymous with organic marketing.

Acquisition 62

Acquisition Mobile Software Review Social Media 62

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product. The convergence of these changes has led many to realize that “growth” is a team sport.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation. What does that mean for search?

VP of Engineering 119

VP of Engineering AI Search Engineering Social Media 119

User Pilot

JANUARY 22, 2024

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This, in turn, provides you with a roadmap, serving as a guide for the team.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

Baremetrics

AUGUST 23, 2021

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Develop Marketing and Sales Strategies Marketing strategy 1.

Strategy 104

Strategy Scale Payment Features Software Review 104

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Sales Hacker

MARCH 22, 2018

Entering new markets (geographically or target-segment). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. Where do you invest to scale your business? You don’t want that kind of bad reputation. Challenging your own sales force.

Outsourcing Services 97

Outsourcing Services Sales Outsourcing Outsourced Development Scale 97

Neil Patel

OCTOBER 13, 2020

Second, you’ll be able to achieve these tasks with an economy of scale. The problem isn’t just in the amount of time an in-house team has to dedicate to the work. This lack of resources is a major struggle for teams with in-house F&A staff, according to Consero. Website Design and Maintenance.

Outsourcing Services 142

Outsourcing Services Outsourced Development Sales Hiring Technical Review 142

Neil Patel

DECEMBER 3, 2020

Even for fully-staffed marketing teams, it can be overwhelming. Email marketing agencies are perfect for overcoming these challenges. They know how to use the tools and run fully-scaled email campaigns. There are steps you’ll need to take that ensure your partnership with one leads to business growth via email marketing.

Marketing 113

Marketing Outsourced Development Underperforming Technical Team Scale 113

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. We mostly succeeded. I’m proud of all that. You read that right—two!

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Neil Patel

OCTOBER 23, 2020

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. Multiple end-to-end marketing agencies outsource their work. Still, End-to-End Marketing Agencies Aren’t a Bad Choice Either.

Outsourcing Services 115

Outsourcing Services Sales Hiring Outsourced Development Marketing 115

User Pilot

AUGUST 30, 2024

Send targeted marketing emails based on user behavior in-app. Book a demo now to discuss with our team! Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is product-focused advertising? Promote new features with in-app ads to upsell users. Ready to get started?

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

Chart Mogul

APRIL 29, 2020

Naturally, if users have nothing to interact with, they will not complete the user journey projected by your marketers and won’t take the necessary action (subscription, purchase, etc.). With a low page load speed, you will tend to lose potential customers, even if David Ogilvy himself developed your marketing strategy.

Scale 90

Scale Underperforming Technical Team Technical Review Software Review 90

Neil Patel

MARCH 2, 2021

The audience is consumers looking for impartial, reliable reviews from an expert team. team to give them more information about your products. It’s not always easy to identify and remove “fake” bad reviews. You need to apply to create a listing, and the team will get back to you. Angie’s List. The downside? CompareCamp.

Software Review 131

Software Review Technical Review Scale Merchant Services 131

Buffer Resources

SEPTEMBER 25, 2023

Here are three AI tools to help you here: Buffer’s AI Assistant - Endless post variations, content repurposing, and more Buffer’s AI Assistant can whip up new posts, repurpose old ones, and even spark new ideas for creating click-worthy social posts for any platform at any scale. 🤔 Why go for it?

Social Media 133

Social Media AI Search AI Artificial Intelligence 133

User Pilot

NOVEMBER 8, 2022

A go-to-market strategy is needed whenever you’re launching a new product into an existing market, entering a new market with an existing product, or entering a new market with a new product. Choose specific and relevant marketing platforms to help you reach your target market.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

SaaSOptics

MAY 19, 2022

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. Which marketing channels did prospects engage with before becoming a customer? You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Joel Caparella

OCTOBER 6, 2017

Once upon a time, the strategic element of marketing resided within the marketing department, but today the discipline is often absent from the marketing team and sadly may not have found a new home. For even the best sales team in the world the struggle begins when they receive a lead. 25% of the time.

Scale 55

Scale Strategy Management Marketing 55