SaaSOptics

MAY 19, 2022

As customer expectations and markets change, so should your customer acquisition strategy. Here are a few key metrics you can reference to test the efficacy of your acquisition strategy: Customer Acquisition Cost ( CAC ). This content is used to engage prospects throughout the buyer’s journey and generate demand for your SaaS.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Agile Agile software development has been such a success that people now apply the “agile” moniker to a broad range of areas. Content marketing is often cited as a strategy which has a compounding effect (see image below). This mental model helps teams focus on delivering results, rather than perfection. Economics 40.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Sales Hacker

JANUARY 3, 2022

By unlearning these paradigms and adopting an Agile mindset , we can build better content faster. Sometimes it’s referring to software by the same name. Sometimes it’s used metonymically to refer to various Agile frameworks and methodologies. Most commonly, businesspeople refer to Agile as a practice or methodology.

Sales Enablement 100

Sales Enablement Scale Sales Hiring Outsourcing Services 100

SmartKarrot

APRIL 13, 2020

The Atlassian Corporation has reached billions in revenue even without an enterprise sales team, all by creating user-friendly software development, team collaboration, project management tools including JIRA and Confluence. Cisco’s growth is often referred to as the ‘growth by acquisition’. Customer Support. billion by 2022.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

SmartKarrot

NOVEMBER 2, 2020

Hung Nguyen, Content Marketing Manager , Smallpdf. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. He also supported Smallpdf as Marketing and Customer Satisfaction Manager for three years prior to taking over content management.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

SaaStr

AUGUST 29, 2019

So for example, if it’s our content marketer, we’ll give them a written task. If it’s our a marketing, if I’m hiring a see more, it will be very different. Again, I had unfortunate pleasure of doing a couple of references. So I carried that into marketing. I will ask them very better.

Sales Hiring 110

Sales Hiring Scale Outsourcing Services Scaling 110

Kraftblick

FEBRUARY 28, 2019

This step is necessary if you aim at content marketing. Not SEO-generated texts where the phrase software development company repeats 10 times, but useful content for the target audience. You go to Ahrefs, then enter a competitor’s domain, look into the section “Referring domains” and export the data.

Strategy 58

Strategy Marketing SaaS Advertising 58