Content Marketing Payment Features Payment Solutions Product Marketing 
Chart Mogul
MARCH 9, 2020
An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.
User Pilot
OCTOBER 5, 2023
Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers. In short, how much you charge affects how easy it is to attract new customers on the one hand and how much revenue your product generates on the other.
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Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly.
Incredo
DECEMBER 3, 2019
And you look for ideas on how to promote your software for these holidays. Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions.
Chart Mogul
MARCH 9, 2020
An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.
wepay
FEBRUARY 20, 2018
For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow. The reality is that all three stages are important regardless.
FastSpring
FEBRUARY 23, 2023
Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. This especially matters when you start promoting on social media apps like WeChat — marketing channels that are conversation-based.
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