Neil Patel

SEPTEMBER 28, 2020

Competitors and key players: You’ll want to identify your competitors and their strengths and weaknesses. Strengths and weaknesses: Point out the areas where you have an advantage in your market or where you’re most vulnerable. Which KPIs or metrics are you using to measure performance? For each segment?

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

User Pilot

SEPTEMBER 4, 2023

Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising. Providing valuable content to assist comparison shopping helps brands stand out.

Social Media 97

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 97

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

The path analysis tool in Userpilot enables teams to analyze user behavior by observing the entire customer journey users take inside the product. Userpilot's artificial intelligence empowers teams and product managers who don't have a formal background in data science or statistics. Path analysis. AI analytics. Dashboards.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

Sales Enablement, SaaS and Growth

MAY 22, 2017

Before you understand the impact sales enablement can have on a business, the best way to sell it as a monthly service or the most impactful sales enablement metrics to track , you first need to clearly define what it is. I would also recommend persona development , so the sales organisation clearly understands who they’re selling to.

Marketplace as a Service 112

Marketplace as a Service Sales Enablement Sales Hiring Underperforming Technical Team 112

User Pilot

MARCH 15, 2022

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. Choose a marketing distribution strategy. GTM strategy.

Strategy 97

Strategy Marketing SaaS Customer Lifetime Value 97

Neil Patel

SEPTEMBER 26, 2020

This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages). Dwell time – the amount of time a user spends on your site – is a key metric that search algorithms look for. 2) Design Optimization. 4) Meta Tag Information.

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Gather insights about your customers from internal teams Businesses often have different departments, each with a different perspective on their customers’ needs. Then, collect direct customer feedback with in-app surveys.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Baremetrics

OCTOBER 10, 2021

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Thankfully, there is Baremetrics to do all of this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Intercom, Inc.

JULY 11, 2019

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Short on time?

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

User Pilot

SEPTEMBER 4, 2023

Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising. Providing valuable content to assist comparison shopping helps brands stand out.

Social Media 52

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 52

Neil Patel

DECEMBER 22, 2022

Putting this high-level content on your website can result in the following benefits: Higher search engine rankings : Google’s algorithm loves content that promotes your site’s E-A-T. Increased behavioral metrics : This would be time on page and click-throughs to other pages of your site. Conclusion.

Underperforming Technical Team 116

Underperforming Technical Team Social Media Systems Review Finance 116

Baremetrics

AUGUST 1, 2021

This data can prove to be invaluable in understanding which channels to invest in, as well as analyze your marketing department’s core strengths and weaknesses (by comparing your CAC with the industry benchmarks). As a thumb rule, SaaS companies should laser-focus on driving product-led content.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Neil Patel

APRIL 20, 2021

In my experience as a content marketer who’s built a loyal audience, influence can be achieved through consistently creating useful content for your target audience and forming relationships with influencers and readers. There are lots of opportunities in today’s world of marketing to appeal to the human brain.

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

Joel Caparella

OCTOBER 6, 2017

Once upon a time, the strategic element of marketing resided within the marketing department, but today the discipline is often absent from the marketing team and sadly may not have found a new home. For even the best sales team in the world the struggle begins when they receive a lead. 25% of the time.

Scale 55

Scale Strategy Management Marketing 55

SaaStr

JANUARY 28, 2020

If something bad happens, you’re going to have to cut your burn, probably. There is one thing, I love this quote and it’s a little bit of a crude quote, not that it’s bad language-. What do you do with that lightly toxic person on your team? I’ve spent three years deploying Gainsight. Aaron : No.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

OpenView Labs

APRIL 13, 2020

Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). The convergence of these changes has led many to realize that “growth” is a team sport. It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

User Pilot

DECEMBER 18, 2020

The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. There may not be as clear a path to your key activation points as you thought and these bad experiences will continue to affect any new users (accumulating churn over time). The bad news though? You are ready to start bringing them back.

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

SaaStr

DECEMBER 3, 2020

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? How does Sam think about the relationship between sales and marketing?

Scale 173

Scale Sales Hiring Sales Recruiting Sales 173

Neil Patel

OCTOBER 6, 2020

Here’s what a digital marketing consultant can do for you: 1. Develop an Effective Digital Marketing Strategy. A consultant can put together a detailed, actionable digital marketing strategy based on your business objectives. You may already have an idea of what your marketing goals are. The Right Expertise.

Consulting 87

Consulting Marketing Sales Hiring Social Media 87

Neil Patel

JANUARY 20, 2021

Post your team photos like Zappos. Social media marketing should show your funny or creative side like Nutella. It’s best to vary your posts to include different types of content: Brand story posts Authority building posts Lead nurture posts Personal posts. Bombarding your fans with 10 poor-quality updates in an hour.

Social Media 145

Social Media Software Review Branding Engagement 145

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

Baremetrics

APRIL 3, 2019

So, we wanted to build a platform that had all the marketing and sales automation we needed with a webinar. Luckily, the pitfalls and hurdles we had to go through over the two years of development taught us the learning power of failure (and, more importantly, how to find what works to move forward).

Engagement 51

Engagement Underperforming Technical Team Content Marketing Growth Hacking 51

ChurnZero

JANUARY 4, 2019

the stuff that Customer Success teams are really meant to do). One customer success trend I’m seeing is the need to develop more repeatable customer education programs. The biggest trend I see emerging in Europe, which started at the end of 2018 is Customer Success Plans becoming a staple asset of Customer Success teams.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

Baremetrics

APRIL 3, 2019

So, we wanted to build a platform that had all the marketing and sales automation we needed with a webinar. Luckily, the pitfalls and hurdles we had to go through over the two years of development taught us the learning power of failure (and, more importantly, how to find what works to move forward).

Engagement 40

Engagement Underperforming Technical Team Content Marketing Growth Hacking 40

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 179

SMB Scale Startup Marketplace as a Service 179

ChurnZero

JANUARY 4, 2019

the stuff that Customer Success teams are really meant to do). One customer success trend I’m seeing is the need to develop more repeatable customer education programs. The biggest trend I see emerging in Europe, which started at the end of 2018 is Customer Success Plans becoming a staple asset of Customer Success teams.

Customer Success 49

Customer Success SaaS Payments Payment Services Payment Solutions 49

SaaStr

AUGUST 19, 2022

And also on the side, doing a strategy of pure, just changing our ICP and fully picking it and making it super narrow and super focused, and having 25% of the team doing that. And 75% of the team continuing business as usual. You just haven’t done it, so it’s usually a marketing issue and not an ICP or vertical issue.

Scale 211

Scale Sales Hiring Scaling VP of Engineering 211

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. You’ll then get some metrics on how your keywords rank. Save this data, and PRT adds it to your dashboard.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

SaaStr

JULY 15, 2022

Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that. That’s a great example. This always works. Jason Lemkin: Yes. If that makes sense.

Scale 239

Scale Outsourcing Services Sales Hiring VP of Engineering 239

Baremetrics

OCTOBER 21, 2021

The Shopify Partner system has created great value for developers and shop owners alike. It has been integral to Shopify’s success in developing the best online ecommerce platform. This makes it hard for new Shopify Partners to break into the market and established ones to maintain their market share. Table of Contents.

Payment Solutions 98

Payment Solutions Payment Methods Payments SaaS Payments 98

Intercom, Inc.

DECEMBER 18, 2018

For instance, if you spend a lot of time on content marketing to attract top-of-funnel leads, a newsletter email sign-up prompt can motivate them to come back to your site regularly and shorten the time to conversion. When our sales team added personalized videos to their emails, replies increased by 52%. Ideal timing.

Underperforming Technical Team 150

Underperforming Technical Team Marketing Scale Software Review 150

User Pilot

SEPTEMBER 28, 2023

It’ll also drive sustained growth at lower costs by measuring the impact that different marketing efforts have on product growth. Conducting marketing experiments comes down to choosing your goal, hypothesis, audience, and metrics. A lot goes into setting up, running, and then analyzing a marketing experiment.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105