Tom Tunguz

MARCH 31, 2014

Tuning the engine is proving much harder than I expected and I suspect that content marketers are facing similar issues. I’d love to see the impact of comments on these metrics. With that in place, content marketers and this blog will be much more effective in serving the needs of their audience and achieving their goals.

Content Marketing 100

Content Marketing Marketing Subscription Payment Features 100

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. At the outset, I measured the blog’s sucess with metrics like traffic growth and increased follower counts. But building an audience and increasing follower metrics aren’t the end goal.

Content Marketing 110

Content Marketing Engineering Marketing Software Review 110

Aaron Beashel

SEPTEMBER 23, 2014

It was during one of the songs I don’t know that I realized content marketing is kind of like a rock concert. Let’s dig in to find out: You can’t always create epic content. I think one of the most over-used lines in content marketing is ‘create great content’. But what the hell defines great content?

Content Marketing 100

Content Marketing Marketing Leadership Social Media 100

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Poor : volatile metrics. Content Hubs. Distribution. Measurement.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels. 21% better for RSS.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like. Year over year growth in sessions.

Content Marketing 100

Content Marketing B2B Social Media Management 100

Tom Tunguz

JULY 1, 2013

It is easy to write off content marketing as a waste of time. But unlike most forms of paid marketing, content marketing has a cumulative and compounding return. If you would like to perform this analysis on your content, I recommend using the Google Analytics developer tool found here.

Content Marketing 100

Content Marketing Data Social Media Marketing 100

SaaStr

SEPTEMBER 29, 2022

As consumer tech growth teams move through this adoption funnel, they evolve their north star metric. This evolution can be described in four stages—each stage with a goal measured by a specific metric. Paid ads and marketing often achieve this. Cost per quality user is the north star metric here. Free user retention.

Technical Review 243

Technical Review Technical Advisors Scale Compensation 243

SaaStr

SEPTEMBER 12, 2023

Tie compensation to these metrics to incentivize performance. 2 Cold Emails I Funded For Millions Cold emails to investors can work if they are personalized, compelling, and show early traction or metrics that demonstrate a clear opportunity. NPS is A Great Core Metric. I Was Wrong. Corporate Blogs Always Work.

Sales Hiring 230

Sales Hiring Technical Advisors Compensation Outsourced Development 230

Outseta

JANUARY 9, 2019

Marketing Strategy and Results With the exception of about $2,000 spent testing paid online advertising, we’ve focused our marketing efforts over the last two years entirely on “free” channels. Like content marketing. I view content marketing as an investment in our brand. So how has it worked out for us?

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Tom Tunguz

OCTOBER 6, 2013

On average, each subsequent attempt gains about 75% of the previous number of retweets - a very encouraging metric. Below is a chart of the average number of retweets a post receives the first, second and third time I tweet it. Recirculating a moderately successful post, one with about 2 initial retweets, results in about 2 more retweets.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

User Pilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel. For instance, some users may respond better to paid ads while others – to social media or content marketing.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

B2B 144

B2B Strategy B2C Content Marketing 144

Buffer Resources

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). I’m a word nerd.

Content Marketing 115

Content Marketing Metrics Social Media Marketing 115

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Social Media 98

Social Media Data SaaS Scale 98

Inturact

JANUARY 24, 2022

Video content has been the backbone of today's Internet viral marketing. It's been at the forefront in engaging the audience and creating a lasting connection between your brand and its target market.

Metrics 94

Metrics Marketing Branding Engagement 94

User Pilot

MARCH 7, 2024

Userpilot allows you to visualize the data as Conversion steps, Conversion trends, Time to Convert, and Metrics. Outbound marketing funnel reports Outbound marketing funnel reports examine the effectiveness of outbound marketing activities, like cold emailing, in generating leads. Funnel Metric screen in Userpilot.

Sales Funnel 105

Sales Funnel SaaS User Experience Trends 105

Neil Patel

JULY 28, 2021

Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. Churning out content without analyzing your user feedback is akin to having a phone conversation on mute. Here are some of the most important metrics to understand: 1.

Development 141

Development Strategy Social Media Sales Funnel 141

SaaStr

JULY 6, 2022

into one inbox, automates repetitive tasks, supports collaboration, and delivers analytics to track key performance metrics. When content marketing is done well, it can be the primary driver of sign-ups for your business and lead to sales down the road. . As of 2022, Front has reached an impressive $1.7 billion valuation.

Enterprise 216

Enterprise Sales Hiring Social Media Communication 216

User Pilot

OCTOBER 5, 2023

Our guide explores: What exactly CAC payback is Why you should be tracking it How to calculate the CAC payback period for your SaaS What other metrics you need to track How to reduce your CAC payback period We also look at how Userpilot can help you do the job. Let’s get right to it! What is CAC payback? Let’s break them all down.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

How To Buy Saas

MAY 23, 2021

The metrics involved in Semrush vs. Similarwebs are critical indicators of a company’s digital marketing performance. Table of content. It is all one toolkit for digital marketing. 5 Semrush Vs Similarwebs: Content Marketing Comparison on the basis of Content Marketing.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Intercom, Inc.

FEBRUARY 17, 2022

People think Marketing doesn’t talk like that and they filter it. “We talk about our agency Velocity as meeting, metrics and mojo. We talk about our agency Velocity as meeting, metrics and mojo. ” And that’s about content marketing as a tactic, as opposed to specifically the brand.

Content Marketing 209

Content Marketing Marketing B2B Branding 209

User Pilot

NOVEMBER 24, 2023

Both are critical metrics to measure in your product, but is there an outright winning that you should solely focus on for your product growth ? TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Both metrics have different formulas.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel. Core metrics to pay attention to include the number of website visitors, click-through rates, and marketing qualified leads.

Sales Funnel 105

Sales Funnel Metrics User Experience Branding 105

Stax

FEBRUARY 21, 2024

Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue. TL;DR The SaaS Magic Number is a metric, somewhat similar to ROI, but designed to assess the efficiency and effectiveness of a company’s sales and marketing strategies. What is the SaaS Magic Number?

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

Tom Tunguz

AUGUST 26, 2014

To grow at that pace, HubSpot has been investing aggressively in sales and the company is widely respected for its content marketing prowess. HubSpot has always been a leader in SMB customer acquisition, in particular because of their tremendous ability to acquire customers through content marketing.

Benchmarks 108

Benchmarks SMB Metrics SaaS 108

SaaStr

JULY 23, 2019

So that sounds interesting from a content marketing perspective. Nothing profound, but maybe some things that are non-obvious to folks thinking about content marketing and social: Different types of content perform differently on different media. 861 on Flipboard) from 1,500 stories (1/10th the content).

Cloud 151

Cloud Social Media Content Marketing Engagement 151

Neil Patel

DECEMBER 1, 2021

Measure Your Content Marketing Performance. Content marketing is a powerful way to reach your target audience and convert them into customers. The reports can be designed to clearly show all the essential metrics you need to gauge the performance of your content marketing campaigns. Edit Your Report.

Data 114

Data Social Media Marketing Content Marketing 114

SaaStr

MAY 7, 2020

In these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. IMHE, content marketing, done right, always works. Not vanity metrics. You need to carefully tailor the content and distribution to the who. Which is good. Webinars almost always work. Who listens.

Content Marketing 213

Content Marketing Investment Metrics Marketing 213

SaaStr

NOVEMBER 21, 2020

Sales, Marketing, Product, Engineering, Success, Support. To materially improve the metrics of her functional area. Zero content marketing. Let’s distill it to this: You hire a VP to Own a Functional Area. So you don’t have to. And Their Job is This: To Inflect The Curve. No one using Intercom.

Sales Hiring 355

Sales Hiring Scale Sales Recruiting Engineering 355

Buffer Resources

SEPTEMBER 26, 2023

” For some time, there was a disconnect between what I wanted to write about (writing tips or lessons from my experience) and what I felt would attract potential clients (the business side of content marketing). It also affected the quality of the content I put out because people could somehow sense my lack of enthusiasm.

Social Media 109

Social Media Branding Management Entrepreneurship 109

Totango

AUGUST 25, 2022

From a financial perspective, these are the baseline metrics that govern SaaS business success, with CAC reflecting marketing expenses and CLTV representing offsetting sales revenue. The key metric here is churn. This new reality places digital customer engagement at the center of your marketing and sales SaaS strategy.

Engagement 96

Engagement Strategy SaaS Scale 96

Buffer Resources

JULY 5, 2023

Google Alerts give a variety of sources that might not be ranking but still have valuable content. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc. So, you can easily quote this in any article regarding content metrics.

AI Search 89

AI Search Social Media Content Marketing Trends 89

How To Buy Saas

MAY 23, 2021

The metrics involved in Semrush vs. Similarwebs are critical indicators of a company’s digital marketing performance. Table of content. It is all one toolkit for digital marketing. 5 Semrush Vs Similarwebs: Content Marketing Comparison on the basis of Content Marketing.

Social Media 78

Social Media Content Marketing Advertising Scale 78

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

User Pilot

SEPTEMBER 25, 2023

Next, assign responsibilities at each stage of the journey to the right team, for example, acquisition to marketing and activation to product and customer success. For each stage, choose the metrics to track performance and decide which team owns them. For example, the sales could own the revenue metrics like MRR or CLV.

Acquisition 105

Acquisition AI Search Onboarding Churn 105