The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. What exactly is a Business Model? and your Content Marketing as a whole?—?becomes

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. It’s in human nature to try to integrate – “Everybody is spending so much on Christmas, why wouldn’t I feel in my best condition for a few days?

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. As I have discussed in previous essays , product/market fit can be hard to interpret at the time. When you find product/market fit, problems don’t go away. Product/market fit has a positive slope.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

User Pilot

FEBRUARY 25, 2024

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. User behavior is primarily focused on SaaS platforms and how users leverage them.

SaaS Payments 100

SaaS Payments Trends Payment Solutions Payment Methods 100

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. It’s in human nature to try to integrate – “Everybody is spending so much on Christmas, why wouldn’t I feel in my best condition for a few days?

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Neil Patel

JUNE 15, 2021

If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The platform has over 400,000 paying subscribers ($4.99

Payments 144

Payments Payment Methods Advertising Payment Services 144

SaaStock

JANUARY 25, 2019

ContaAzul is a business management platform for small businesses created in Brazil. Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Vindi is a PCI-certified online payment platform for recurring billing.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Learn their language. Listen intently.

B2B 112

B2B Technical Advisors SaaS Payments Underperforming Technical Team 112

OpenView Labs

DECEMBER 21, 2020

Ryan Dunagan, VP of Marketing at Spotio. The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Mike Tria, Head of Platform at Atlassian. ” –Jeff Beckham, Head of Product and Content Marketing at Mixpanel. Exit multiples will continue to grow.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Neil Patel

MAY 7, 2021

One of a for-profit business’s best investments is often their online marketing strategy. Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing.

Payment Methods 128

Payment Methods Marketing Social Media Sales Recruiting 128

Outseta

JANUARY 9, 2019

Forte fees represent payment processing costs associated with one of the payment gateways we support, Forte Payment systems. We invested about $3,000 in marketing, the majority of which was related to paid customer acquisition experiments we ran with Linkedin, Twitter, and Google Ads.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Payment Methods 144

Payment Methods Social Media Marketing Business 144

Neil Patel

MARCH 7, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? It offers you plenty of marketing tools to make your store a success from the start. Shopify Compared to The Best Ecommerce Platforms.

Payment Methods 140

Payment Methods Software Review Payment Services Payment Solutions 140

User Pilot

APRIL 21, 2024

Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). SEO content is just one way to attract prospective customers. Others include PPC adverts, social media, or email marketing. Once the customer converts , stay in touch.

SaaS Payments 90

SaaS Payments Payment Services Payment Methods Payment Solutions 90

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion. Table of Contents.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

FastSpring

DECEMBER 3, 2020

It forces you and your team to think about your marketing strategy in a new way. You need to tweak every marketing tactic to fit in with your overall subscription marketing strategy. But before we get into strategy, let’s talk about the basics of subscription marketing. What is subscription marketing?

Subscription 97

Subscription Payment Features Strategy Payment Methods 97

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Baremetrics

OCTOBER 10, 2021

You’ve probably heard that backlinks are a key component of successful content marketing. Used incorrectly, however, incoming links to your website can land your business in some extremely hot water. Read on for our 5 tips on creating inbound links for SaaS business. Table of Contents.

SaaS Payments 111

SaaS Payments Engineering Payment Methods Payment Solutions 111

Baremetrics

NOVEMBER 1, 2021

While tracking actionable metrics gives you instant feedback about how your decision making is affecting your business processes, vanity metrics do not provide useful feedback. Table of Contents. Connect Baremetrics to your payment processors and start seeing all of your revenue in a crystal-clear dashboard.

Payment Services 98

Payment Services Metrics Payments SaaS Payments 98

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Learn their language. Listen intently.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 101

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 101

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. The 15 best digital analytics tools include: Userpilot – the best digital analytics platform for analyzing customer journeys.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. The 15 best digital analytics tools include: Userpilot – the best digital analytics platform for analyzing customer journeys.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. The 15 best digital analytics tools include: Userpilot – the best digital analytics platform for analyzing customer journeys.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. The 15 best digital analytics tools include: Userpilot – the best digital analytics platform for analyzing customer journeys.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

To make your life a little bit easier and help you choose the best digital analytics tool for your SaaS, we’ve produced a guide of 15 excellent analytics platforms available on the market in 2024. The 15 best digital analytics tools include: Userpilot – the best digital analytics platform for analyzing customer journeys.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget.

AI Search 97

AI Search AI Payment Solutions ChatGPT 97

Baremetrics

NOVEMBER 2, 2021

The lifetime value of a customer is just that—the total amount of revenue earned by the average customer during the duration of their contract. Baremetrics is a business metrics tool that provides 26 metrics about your business, such as MRR, ARR, LTV, ARPU, churn, total customers, and more. It can be calculated in two ways.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

ProfitWell

MARCH 9, 2020

The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. But how can these businesses convert customers for the long-term? What is subscription marketing? In short, there’s a lot to it.

Subscription 64

Subscription Payment Features Payment Methods Marketing 64

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

SaaS Payments 88

SaaS Payments Outsourcing Services Payment Solutions Payment Services 88

Neil Patel

JANUARY 14, 2020

It’s my revenue on a bad month of selling info products. Instead of just blogging about marketing tactics, I thought I would share my old business model with you and give you the exact emails, power points, and everything you need so that way you can replicate my results. Collect payments – I also use Keap to collect payments.

Payment Methods 145

Payment Methods Payments Business Payment Services 145

How To Buy Saas

JANUARY 13, 2023

In the early days of cross-border eCommerce, the biggest challenges were lack of trust, cross-border payment issues, and returns/logistics. So, if you have a great product and want to sell it in international markets, now is the time. Here are 7 steps to building an international eCommerce business: 1. Gaps in the market.

Payment Methods 52

Payment Methods Payment Services Payment Solutions SaaS Payments 52

Neil Patel

SEPTEMBER 28, 2021

Here’s a simple example of what it looks like (alongside HTML, in this case): The reason PHP is so popular is because it operates server-side, which means it’s already embedded in HTML so it’s simple, efficient, and forgiving. Many of us content marketers use WordPress for its simplicity and ease of use.

Underperforming Technical Team 124

Underperforming Technical Team Payment Methods Payment Services Payments 124

Baremetrics

MAY 18, 2021

Working to acquire, qualify, and convert leads is a critical part of SaaS business success, whether you’re a startup or an established enterprise. Trying to balance multiple efforts for marketing, sales, and retention can be extremely challenging. Table of Contents. 1 What is a SaaS conversion funnel?

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100