The Marketing & Growth Hacking Publication

NOVEMBER 3, 2020

If you’re not converting your followers into leads and paying customers, you’re leaving morning on the table Photo by Priscilla Du Preez on Unsplash Are you wondering how your social media followers can improve your marketing strategy and boost results? And one of the best communication channels is “social media.”

Social Media 52

Social Media Software Review Mobile Growth Hacking 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. Sounds great, right?

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

Buffer Resources

FEBRUARY 14, 2024

  Each Tuesday, listeners can expect a mix of the latest social media news and engaging discussions with industry leaders to provide inspiration and practical advice. This podcast features conversations with thinkers and innovators shaping the social media landscape.

Social Media 95

Social Media Entertainment Entrepreneurship Interviewing 95

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 96

Social Media Data SaaS Scale 96

User Pilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. For instance, some users may respond better to paid ads while others – to social media or content marketing. In practice, all 3 often overlap.

Social Media 98

Social Media Sales Funnel Acquisition Retention 98

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. TL;DR A customer acquisition strategy is a comprehensive plan for attracting, engaging, and converting new customers into paying users. Book a demo now to begin.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Buffer Resources

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator.

ChatGPT 127

ChatGPT Social Media Interviewing Content Marketing 127

SaaStr

JANUARY 29, 2022

Far more folks find our content on social media than directly from our blog. And our events are a massive source of content and engagement, both IRL ( Annual , Europa , etc), and since Covid, almost 100,000 have attended our digital events. Social media recycling engines aren’t what they once were.

Social Media 226

Social Media AI Search Scaling AI 226

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Businesses of all sizes are focusing their efforts on social media networks. Investing in this marketing channel is popular for a reason.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Given the widespread adoption of social media for marketing purposes, it’s only inevitable that some mistakes will occur. Social media blunders can cause huge business troubles. With that in mind, there are a number of social media mistakes to avoid that could tank your business. or the respect?—?it

Social Media 40

Social Media Business Growth Hacking Sales Hiring 40

Backlinkfy

FEBRUARY 4, 2019

Shelve the thoughts brewing in your head for a bit as I deviate from storytelling and take a detour to tackle an issue that’s been bothering the marketing world just when 2018 was coming to a close. Reports from the Edelman Trust Barometer reported that in the United States alone, trust in social media has dropped 11 points.

Social Media 49

Social Media Marketing Branding Entertainment 49

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. The differences in focus reflect how marketing-led and product-led companies acquire customers.

Strategy 103

Strategy Marketing Social Media AI Search 103

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Poor : limited engagement stats. Content Hubs. Social Media.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Buffer Resources

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. They could be a potential client, someone you hope to collaborate with on content, a thought leader in your niche, or someone you’d love to learn from. Can I ask why?

Social Media 108

Social Media Underperforming Technical Team Engagement B2B 108

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Social Sharing Metrics.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Sales Hacker

APRIL 9, 2020

90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis. Clearly, they don’t have a solid LinkedIn engagement strategy. But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. Let’s see how.

Engagement 79

Engagement Social Media Leadership Technical Review 79

Neil Patel

DECEMBER 8, 2021

Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies. Basically, if it’s on your site, it’s content. Good content is consistent, as well.

Social Media 136

Social Media Content Marketing Entertainment Branding 136

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for.

B2B 113

B2B Technical Advisors SaaS Payments Underperforming Technical Team 113

User Pilot

JANUARY 22, 2024

Email marketing : Crafting and sending personalized emails to a list of subscribers via email. Social media marketing : A product marketing strategy that involves engaging with your target audience through social media posts on platforms like Twitter, Instagram, etc.

Product Marketing 103

Product Marketing Marketing Social Media Scale 103

Unbounce

NOVEMBER 14, 2021

When you know the type of person who’ll enjoy your product, you can tailor your marketing to their tastes. Content marketing. Content marketing involves creating content like articles and videos to generate awareness of your brand. Most content in content marketing doesn’t aim for a hard sell.

Social Media 131

Social Media Content Marketing Branding Education 131

Neil Patel

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing?

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Buffer Resources

NOVEMBER 28, 2023

Can you run a social media account only using AI?   See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. Average engagements for Nov 6-12 are over 75% higher than a typical week.

AI 113

AI Social Media ChatGPT Engagement 113

Buffer Resources

NOVEMBER 13, 2023

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

Social Media 110

Social Media Marketing Software Review Branding 110

Buffer Resources

DECEMBER 12, 2023

For the most successful creators, longevity hinges on more than just creativity and engagement. These systems are the backbone of a sustainable content-creation business. By automating these tasks, the creator can focus more on the creative aspects of their work, such as brainstorming new content ideas or engaging with their audience.

Systems Review 106

Systems Review Social Media Technical Review Scale 106

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Conversations don’t end on social media.

Social Media 145

Social Media Strategy Construction Branding 145

User Pilot

DECEMBER 18, 2020

Declining user engagement is a slippery slope to churn – every Product Manager’s greatest nightmare. Here’s a summary: Disengaged users are people who are still using your app but their activity has significantly dropped or they could be more engaged compared to other users. How to bring back disengaged users? No time to read?

Engagement 98

Engagement Strategy Underperforming Technical Team Social Media 98

The Daily Egg

JULY 26, 2019

Keeping your audience engaged with your content, whether it is on your website, social media, or newsletters, is, unsurprisingly, a hard task for businesses. The internet is suffused with data that is ever-flowing and ever-changing.

Social Media 276

Social Media Engagement Data Management 276

User Pilot

APRIL 21, 2024

SEO content is just one way to attract prospective customers. Others include PPC adverts, social media, or email marketing. Free trial sign-up conversion path Surfer, a powerful SEO content marketing platform , uses free trials to allow users to experience the product value. Userpilot blog post.

SaaS Payments 95

SaaS Payments Payment Services Payment Methods Payment Solutions 95

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Neil Patel

FEBRUARY 2, 2021

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Engage Your Employees to Help Grow Brand Awareness.

Branding 143

Branding Scale Social Media SaaS 143

User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Which involves attracting the attention of potential customers through content and ads. Interest stage (ToFu). Consideration stage (MoFu).

B2B 105

B2B Development Team Review Software Review Marketing 105

Buffer Resources

NOVEMBER 1, 2023

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.  I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.  

Branding 90

Branding Social Media Consulting Content Marketing 90

Neil Patel

NOVEMBER 4, 2020

The 5 Top Amazon Marketing Companies in The World. No doubt, there are hundreds, if not thousands of Amazon marketing companies. To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. #1

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media.

Strategy 105

Strategy Software Review Social Media Engagement 105

Neil Patel

OCTOBER 13, 2021

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? What is social selling? The result?

B2B 135

B2B Social Media Sales Underperforming Technical Team 135