Intercom, Inc.

MAY 7, 2019

For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. “People are much more inclined to share opinionated content on social media” And if no one can disagree with what you’ve produced it’s not going to start a conversation either.

Content Marketing 222

Content Marketing Marketing Social Media B2C 222

Buffer Resources

JULY 12, 2023

Today, I get 400,000 impressions on my content monthly, primarily from search and targeted social media channels. In fact, the hardest part was unlearning some myths I believed about building a business using content. I reworked my social strategy to include SEO I had very naive ideas about content distribution early on.

Social Media 85

Social Media AI Search Technical Review Entertainment 85

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

Nimble - Sales

APRIL 21, 2020

Social media has become an intricate element in any given person’s life. Social media is a great platform to help people connect, keep in touch, showcase their talents and even help businesses market their products nowadays. Content marketing is growing to be an integral part of social media.

Social Media 132

Social Media Content Marketing Marketing Business 132

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Social Media 145

Neil Patel

APRIL 2, 2019

billion to show you where social media is headed and what you should do to succeed in the landscape. Expect less traffic from the social web, even if you pay for it. Now let’s look at the percentage of digital ad spend going towards social media sites. So how are marketers boosting their organic reach?

Social Media 112

Social Media Advertising Trends Content Marketing 112

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. So I’m currently working at 360Learning as Director of Content. Ideally, this wouldn’t be a conflict.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

APRIL 8, 2024

Doing lots more content marketing. Great content always works. But don’t expect it to replace an entire marketing budget. Tons of effort and energy on “free” social media. By all means, add a truly great Free edition if you can. But it rarely works enough. Yes, do this better.

Marketing 241

Marketing Social Media Advertising Content Marketing 241

The Marketing & Growth Hacking Publication

NOVEMBER 3, 2020

If you’re not converting your followers into leads and paying customers, you’re leaving morning on the table Photo by Priscilla Du Preez on Unsplash Are you wondering how your social media followers can improve your marketing strategy and boost results? And one of the best communication channels is “social media.”

Social Media 52

Social Media Software Review Mobile Growth Hacking 52

Kalungi

APRIL 19, 2023

In today's digital age, social media has become an essential tool for SaaS companies to connect with their audience and promote their products or services. However, with so many social media platforms available, choosing which ones are best suited for your SaaS marketing strategy can be overwhelming.

Social Media 40

Social Media B2B SaaS Strategy 40

Net-Results

DECEMBER 17, 2019

Social strategy is often overlooked in favor of regular posting. So what is the best social media strategy to engage maximum people through content? Don’t forget to subscribe to the Net-Results blog below to get the latest industry news, Net-Results platform updates, and marketing tips straight to your inbox!

Social Media 52

Social Media Engagement Strategy Mobile 52

The Marketing & Growth Hacking Publication

MARCH 27, 2019

Given the widespread adoption of social media for marketing purposes, it’s only inevitable that some mistakes will occur. Social media blunders can cause huge business troubles. With that in mind, there are a number of social media mistakes to avoid that could tank your business. or the respect?—?it

Social Media 40

Social Media Business Growth Hacking Sales Hiring 40

Buffer Resources

FEBRUARY 14, 2024

  Each Tuesday, listeners can expect a mix of the latest social media news and engaging discussions with industry leaders to provide inspiration and practical advice. Listen to it here Dot Social If you’re a social media enthusiast at any level, tune into the Dot Social podcast hosted by Mike McCue , the CEO of Flipboard.

Social Media 95

Social Media Entertainment Entrepreneurship Interviewing 95

Backlinkfy

FEBRUARY 4, 2019

Shelve the thoughts brewing in your head for a bit as I deviate from storytelling and take a detour to tackle an issue that’s been bothering the marketing world just when 2018 was coming to a close. Reports from the Edelman Trust Barometer reported that in the United States alone, trust in social media has dropped 11 points.

Social Media 49

Social Media Marketing Branding Entertainment 49

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Businesses of all sizes are focusing their efforts on social media networks. Investing in this marketing channel is popular for a reason.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Content Hubs. Social Media. Distribution. Measurement.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Adhere Creative

MARCH 26, 2019

Is social media a part of your home services marketing strategy? The way we use social media has undergone a massive transformation since its inception, and it continues to shift and change with the times. Home services companies that want to be taken seriously need to keep up.

Social Media 40

Social Media Strategy Marketing Content Marketing 40

Buffer Resources

DECEMBER 7, 2023

One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator.

ChatGPT 127

ChatGPT Social Media Interviewing Content Marketing 127

Tom Tunguz

JANUARY 12, 2023

Plus, images garner more interest across social media. It would be hard to entrust a B2B content marketing program to these systems. As startups blossom to capture these markets, they will improve model accuracy. I’d like to have a hero image atop each blog post. Here are the results.

AI 186

AI B2B Generative AI Social Media 186

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Content marketing efforts must reflect the core strategy of the business and prioritize the most important few segments.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

User Pilot

MARCH 6, 2024

For instance, some users may respond better to paid ads while others – to social media or content marketing. More importantly, the insights enable better targeting and personalization of the marketing tactics based on the customer journey stage. These include: Content marketing and SEO.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. To get quicker results, you’ll need to leverage paid marketing. Begin by promoting your paid ads on social media platforms and search engines.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

User Pilot

MARCH 17, 2024

The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 98

Social Media Data SaaS Scale 98

User Pilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Search Engine Optimization (SEO) allows companies to reach more users with their content. The differences in focus reflect how marketing-led and product-led companies acquire customers.

Strategy 105

Strategy Marketing Social Media AI Search 105

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like. Our Process. So how do we do it?

Content Marketing 100

Content Marketing B2B Social Media Management 100

How To Buy Saas

MAY 23, 2021

Similarwebs classifications, SEMrush Traffic Analytics from a comprehensive suite of online visibility that also has saas tools for specialists in SEO, PPC advertising, social media, and content marketing specialists. It is all one toolkit for digital marketing. It also helps in generating traffic.

Social Media 124

Social Media Content Marketing Advertising Scale 124

Aaron Beashel

JUNE 1, 2014

I am a big fan of the Content Marketing being done by the guys over at Buffer. I think they create some great content and I have personally learnt a lot from them about happiness, productivity and other topics. In the book, Ferrier states motivation is composed of two different factors; individual incentive and social norms.

Content Marketing 100

Content Marketing Marketing Scale Social Media 100

Unbounce

NOVEMBER 14, 2021

When you know the type of person who’ll enjoy your product, you can tailor your marketing to their tastes. Content marketing. Content marketing involves creating content like articles and videos to generate awareness of your brand. Most content in content marketing doesn’t aim for a hard sell.

Social Media 131

Social Media Content Marketing Branding Education 131

SaaStr

JANUARY 29, 2022

Far more folks find our content on social media than directly from our blog. And for the content marketers out there, it may be at least a little interesting to see where our traffic growth to SaaStr.com in 2021 came from. Social media recycling engines aren’t what they once were.

Social Media 218

Social Media AI Search Scaling AI 218

The Daily Egg

MAY 10, 2021

In case you’re allergic to social media and haven’t ever before heard the term, FOMO means “the fear of missing out.” But what is FOMO marketing? Savvy marketers have tapped into […]. The post 10 Effective FOMO Marketing Techniques to Increase Online Results appeared first on The Daily Egg.

Social Media 328

Social Media Marketing Content Marketing 328

Buffer Resources

NOVEMBER 13, 2023

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization). Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

Social Media 110

Social Media Marketing Software Review Branding 110

Neil Patel

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Email and RSS Conversion Funnels.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Buffer Resources

FEBRUARY 22, 2024

You’ve probably received dozens of spammy, impersonal direct messages (DMs) in your social media inboxes that you never bothered replying to. They could be a potential client, someone you hope to collaborate with on content, a thought leader in your niche, or someone you’d love to learn from. Can I ask why?

Social Media 108

Social Media Underperforming Technical Team Engagement B2B 108

Neil Patel

JANUARY 31, 2022

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Content Marketing for E-commerce. Not quite.

Payment Methods 107

Payment Methods Social Media Marketing Software Review 107

Neil Patel

DECEMBER 8, 2021

This can be in the form of comment boxes after your blogs or social media posts. QVC leverages this type of content to keep its audience invested and coming back for more. During live shows and events, they invite their viewers to interact on forums and social media groups. What are the different types of content?

Social Media 136

Social Media Content Marketing Entertainment Branding 136