Inturact

SEPTEMBER 19, 2018

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content Marketing 62

Content Marketing Marketing Strategy Branding 62

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

Tom Tunguz

JANUARY 17, 2017

It reminds me of great customer support tools that provide all the context you need to engage. I imagine SaaS startups prefer chat to commenting in their content marketing efforts because the startup can exert tighter control over the prospect’s experience compared to a commenting platform.

Content Marketing 100

Content Marketing Scale Marketing Startup 100

OpenView Labs

JULY 6, 2021

The buyer uses Google to reach third-party vendor sites to collect basic information and understand market landscape.” So, how do we go about identifying the types of search queries being used that would signal to us as marketers that: The prospect is currently in the research phase of the buying process. From Gartner.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Strategy 102

Strategy Marketing Social Media AI Search 102

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

Engagement 96

Engagement Strategy SaaS Scale 96

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 179

Payment Methods Marketplace as a Service Payment Solutions Payments 179

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 251

Scale Sales Hiring Sales Marketing 251

SaaStr

JUNE 10, 2020

How much do you talk about Customer Marketing? While the concept may sound old hat to those that have been in the software business for a long time, in SaaS in particular, very little tools, processes, and software are applied to marketing to customers after they are closed. Drip marketing. Or even longer.

Marketing 246

Marketing Retention Customer Success Content Marketing 246

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 119

Content Marketing Engineering Marketing Software Review 119

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 102

Marketing Sales Funnel Forecasting Customer Lifetime Value 102

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Which involves attracting the attention of potential customers through content and ads. But how can you use it?

B2B 105

B2B Development Team Review Software Review Marketing 105

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We finally had some market momentum. Initial State , HubSpot , and Basecamp.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Aaron Beashel

OCTOBER 13, 2014

The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. So when I sat down to plan out our latest guide on How to get Better Marketing Results with Beautiful Design , my natural inclination was to create a PDF eBook that would live behind a landing page with a lead capture form.

Content Marketing 100

Content Marketing Marketing Engineering Engagement 100

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Poor : limited engagement stats. Content Hubs. Distribution.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 102

Product Marketing Marketing Social Media Scale 102

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Perform this Analysis for Your Content. 21% better for RSS.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

Teamgate

AUGUST 21, 2019

Yet, with all the technologies coming up and taking over our lives, everything is changing rapidly, and marketing is included in this process. Yet, this CRM marketing strategy is way more effective for any business. Keep customers engaged. Let’s focus on the word “slowly” because you shouldn’t expect quick results.

Content Marketing 72

Content Marketing Strategy Marketing Technology 72

The Marketing & Growth Hacking Publication

MARCH 13, 2019

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. Let’s see the ways this can be done … 2 Content Marketing Models based on your knowing?—?or

Business Model 40

Business Model Content Marketing Payment Methods Payments 40

Backlinkfy

SEPTEMBER 30, 2019

Engagement, Interesting Content Marketing Cases You have probably already acknowledged that social media presence is what every business needs. Investing in this marketing channel is popular for a reason. Takeovers can give your account a new voice and motivate your followers to engage.

Content Marketing 53

Content Marketing Social Media Marketing Business 53

The Marketing & Growth Hacking Publication

MARCH 15, 2019

Tracking your content marketing performance isn’t as easy as simply measuring your ROI. By its very nature, content marketing demands time, effort and consistency. But, after years of measuring (near enough) every stat on the web, I’ve boiled my content marketing metrics down to the handful on this list.

Content Marketing 40

Content Marketing Metrics Marketing Growth Hacking 40

The Marketing & Growth Hacking Publication

FEBRUARY 22, 2019

Can we all agree that content marketing is getting a bit out of control? At last count, a Google search of “types of formats of content marketing” yielded upwards of 105 types of content. Google likes blogging as a content marketing strategy (it’s true). © Mathias De Wilde | storychief.io

Content Marketing 40

Content Marketing Strategy Marketing Growth Hacking 40

Net-Results

FEBRUARY 5, 2019

If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage, chances aren’t that high that they will make themselves known to you. The post Can content marketing increase your website’s conversion rate?

Content Marketing 41

Content Marketing Marketing Engagement Software 41

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. So what is content marketing as a 5-year-old would understand it?

Content Marketing 40

Content Marketing Growth Hacking Marketing Social Media 40

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

But the one point they all failed was about their content marketing strategy. None had clearly mapped out how content and marketing would come to interplay with their activation strategy, and how most of the time, before even promoting the product, awareness should be raised to the problem that the product is bringing a solution to.

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

Neil Patel

APRIL 13, 2021

In fact, according to Mediakix, 61 percent of marketers struggle to find the best influencers for their campaigns. Why You Should Use Influencers in Your Marketing Strategy. Before we get started, let’s touch on influencer marketing more generally. Before we get started, let’s touch on influencer marketing more generally.

Marketplace as a Service 124

Marketplace as a Service Engagement Social Media Sales Recruiting 124

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 95

Marketing SaaS Social Media Onboarding 95

Buffer Resources

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. " 5.

B2B 112

B2B Technical Advisors SaaS Payments Underperforming Technical Team 112

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Strategy 97

Strategy Marketing Scale Software Review 97

Neil Patel

SEPTEMBER 4, 2020

Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity. They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves.

Marketing 142

Marketing Business Underperforming Technical Team Content Marketing 142

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Branding 138

Branding Marketing Social Media Technical Review 138

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower cost. They don’t require a huge marketing budget.

Marketing 143

Marketing Social Media Growth Hacking Consulting 143

Neil Patel

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Neil Patel

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. Data alone isn’t a panacea to your marketing woes.

Data 114

Data Social Media Marketing Content Marketing 114

Neil Patel

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format. Hacking Growth.

Marketing 128

Marketing Underperforming Technical Team Growth Hacking Social Media 128

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Either number means Watch is a major initiative at Facebook that marketers should not ignore. What is Facebook Watch?

Marketing 135

Marketing Social Media Advertising Entertainment 135

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ). In short, storytelling is over-emphasized in the marketing world.

Content Marketing 271

Content Marketing Branding Engagement Trends 271