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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

Develop New Performance Metrics : Traditional sales metrics don’t capture the effectiveness of this hybrid approach. CROs need metrics that reflect the overall team performance rather than separating human and AI contributions. Redefine Culture : Sales organizations have always been built around human dynamics.

Scale 239
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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives. The team lacked visibility into key metrics like average revenue per customer. Under Lindsey’s direction, the conversion has now tripled to 12%.

Revenue 293
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Called field sales or outside sales people, their compensation starts at about $250k per year for on-target earnings (OTE - combination of salary and sales commission). With this model, Twilio maintained contracted revenue at less than 50% of ARR while achieving industry-leading retention metrics. Sales teams lose leverage.

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

”” Benchmark Data The data shown below depicts how the ServiceTitan data compares to the operating metrics of current public SaaS businesses. We go to market with our platform in three ways: Core, Pro and FinTech products. Together, we refer to our Pro and FinTech products as “add-on products.””

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Sales Reps Really Do Have to Close 4x-5x What They Take Home, and More: Iconiq’s Sales Compensation Guide

SaaStr

So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. Many SaaS companies are struggling to hit those metrics these days, but that’s still consistent with my experience in how the best sales teams achieve when startups are fast growing. A great report!

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Dear SaaStr: We’re Thinking of Bringing in an Outside CEO to Help Us Scale. How Much Should We Pay Them?

SaaStr

If you are going to do it anyway, it is big move, and structuring their compensation correctly is critical to aligning incentives and ensuring theyre motivated to drive growth. Performance bonuses : Tie bonuses to clear, measurable goalsARR growth, profitability, or other key metrics.

Scaling 170
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How to Transition From Founder-Led Sales to Your First Sales Team: 9 Top Tips

SaaStr

Include scripts, objection handling, and key metrics. Compensate Relatively Generously. Use the early months to refine your process, adjust compensation plans, and learn what works. Pay close attention to metrics like conversion rates, deal size, and sales cycle length. Be specific. If its not in the CRM, it doesnt exist.

Scale 192