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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CMO of Google Cloud, Alison Wagonfeld. They also compete with Microsoft in a big way.

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Clouded Judgement 1.20.23

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. ServiceNow CEO Commentary Bill McDermott gave an interview this week where he sounded very bullish on the year ahead. You can listen to the full interview in the link above (it’s short, only ~5 minutes). Follow along to stay up to date!

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Gartner: SaaS Will Still Grow 18% in 2023 to $200 Billion Worldwide. And Another 18% in 2024.

SaaStr

So there’s no doubt things are a bit harder for everyone in SaaS and Cloud right now. A few of us are seeing no macro impacts, but probably the biggest tell are Cloud platform giants — AWS, Azure and Google Cloud. The Cloud is still growing. The Cloud is still growing. And Another 18% in 2024.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

User Pilot

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback.

SaaS 105
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Gartner: Business Software Spend Still Forecast to Rise 11.3% to $880 Billion in 2023

SaaStr

One thing that is clear is that public SaaS and Cloud stock prices are way down. They aren’t perfect, but given how many CIOs they interview — over 2,200 for this survey — they’re one of my favorite sources for what’s happening in 2023. But SaaS spending is still growing. But is spending?

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How to Conduct a UX Audit in SaaS

User Pilot

In the world of SaaS, having a seamless user experience can make or break your company's success. Moreover, this helps define who the relevant stakeholders are in case you need to conduct any stakeholder interviews. You can also invite users for interviews. SMART goal-setting framework. Design a user survey with Userpilot.

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The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin

SaaStr

The last 18 months have seen the biggest changes in the VP of Sales in his SaaS career. We’re still learning what world we’re in — some people interview over Zoom, some are focused on how to build teams in the current age, and many are dealing with a weird overhang from the SaaS explosion of 2021, quiet quitting, layoffs, and team turnover.